Create a 60 second Video (with a 30 second cutdown) to show moms Stonyfield YoKids is a fun, organic yogurt that comes in a variety of healthy flavors and convenient packages for many occasions!

There are very few things kids and moms can agree on. Skipping school? Nope. Candy for breakfast? Don’t think so. Is the shed climbable? Don’t even think about it.

Luckily, there’s at least one thing they’ve reached a consensus on: Stonyfield YoKids yogurt. Kids love all the cool formats (squeezers, smoothies, pouches, etc.) and tasty flavors (Blueberry Blitz, Straw-Bana-Rama, Str-AWESOME, etc.). And moms love the fact that it’s organic and comes in convenient packages for many occasions:

• Squeezers are perfect for the lunchbox – throw them in frozen and they thaw by lunch!
• Pouches are great no mess, no fuss, on-the-go snack you can take anywhere
• Cups and Smoothies are the go-to anytime snack – for breakfast, lunch, or dessert

Now Stonyfield wants your Ideas for fun and energetic Videos to introduce more moms to YoKids. Their products are flying off the shelves, but they don’t have national awareness. Show moms they can get healthy, organic yogurt in all the fun flavors and cool formats kids love. Stonyfield is open to both live-action and animated Videos.

The goal of this project is to create a 60 second Video (with a 30 second cutdown) that raises awareness of Stonyfield YoKids – a fun, organic yogurt for kids. Make a warm and positive Video to show moms that Stonyfield YoKids comes in a variety of organic flavors and formats that their kids will love to eat.

Important note: Stonyfield is sponsoring the famous Disney on Ice and Disney Live! shows, loved by kids everywhere.  Your Videos are intended to run on the Jumbotron during these shows, so Stonyfield needs your Videos to grab the attention of thousands of families amidst all of the Disney craziness. So, although you CAN NOT use anything Disney related, think BIG, think FUN, think JUMBO(tron), and create in the spirit of magical childlike wonderment for this project!

--Key Marketing Messages:

• Mom’s love it because it’s organic. Kids just love it.
• Stonyfield YoKids come in a variety of flavors and formats.

--Target Audience: Moms (aged 23-45) with children, ages two and up. Secondary target: children, ages two and up.

--Executional Mandatories:

• Must show Stonyfield YoKids product in your Video. You can include a variety of formats (smoothies, cups, pouches, etc.) but please make sure to prominently feature the Squeezer tubes or YoKids Cup yogurt (6 pack).
• Please feature one or more of the following flavors in your Video: Blueberry or Blueberry Blitz, Strawberry or StrAWESOME, Strawbana or Straw-Bana-Rama, Strawberry Vanilla, Cherry, or Berry.
• Keep your Video positive and optimistic. Don’t focus on the negative (no GMO’s, no artificial colors, etc.)
• Please refer to product as “Stonyfield YoKids” and please use logo provided in the Assets tab.

--Tone: Fun, playful and energetic but still provide the info mom’s need to make a purchase.

--Exposure: Stadium Jumbotrons and also on Stonyfield’s website and social video channels.

--Product: Sponsor will make product available to pitch winners. Additional product can be found at Target and Whole Foods stores nationwide.

This Project will be worth a total of $40,000 and consists of three Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA  – Tell us your Idea for a fun and playful Video to introduce moms to Stonyfield YoKids in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The winning Idea creators will receive $500 each and a 5% one-time residual payment for any winning Videos based on their Idea. (That means if your winning Idea is the basis for the 1st place Video, you will receive $900 , the 2nd place Video $525) – see Video Phase Payout details for more information.

PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Script (Optional): This should include dialogue from the video you intend to create. 
• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The two most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $5,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $10,500, at a minimum, and have a chance to compete for the $18,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 3: VIDEO – The two winners from the Pitch Phase will each create a 60 second Video (along with a 30 second cutdown) based upon their winning Pitch.

The Judges will score the two winning Videos submitted by Pitch winners to determine the standings for the Video Phase.  Remember, both Pitch winners will receive prizes.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $18,000 and 2nd place $10,500 (less any 5% one-time residual payments paid to the Idea winners, as applicable).

--Music: Tongal has partnered with four premiere music providers: Audiosocket, Killer Tracks, Epidemic Sound and Music Dealers. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the four providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $1,000 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 60 second in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4.BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codecto claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.