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The Perfect Gift for Mother´s Day Video Project
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Ended 4196 Days Ago
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Create an engaging video that lets everyone know a Yankee Candle is the perfect gift for Mother’s Day!
Your mom’s always been your number one fan. She loves everything you do, including those little DIY trinkets you kept gifting her when you were little. But you’re an adult now and macaroni picture frames just aren’t going to cut it anymore. Seriously - her friends are starting to talk about you.
This Mother’s Day, get her something she actually wants, like a Yankee Candle. It’s the perfect gift for moms! Yankee Candles come in over 150 scents so you’re guaranteed to find one (or dozens) your mom will love. Maybe she’ll even display it on at that coffee table you tried to build her last year.
Yankee Candle wants your Ideas for emotional and engaging Videos to show Mother’s Day shoppers that candles are the perfect gift for Mom. **This project’s going to move fast, so pay special attention to the timeline and check the Objectives tab for more details.**
The goal of this project is to create an engaging and shareable 30-60 second video with a 15 second cutdown that positions Yankee Candle as the perfect gift for Mother’s Day!
Your video is going to be promoted to over 1.3 million fans on Yankee Candle’s Facebook page, so your Call-To-Action should inspire viewers to:
Your video should create an emotional connection with the viewer – primarily we’d like the video to evoke warm sentiments, with a fun twist to keep the viewers engaged. However, your video should consider the Yankee Candle persona (passionate, genuine, caring, particular, creative) and brand values (Celebrating scent, collecting memories, inspiring moments).
Think about how you can hook viewers in the first 5 seconds, then keep their interest all the way through to the end of your video.
Here are the top-selling Yankee Candles below. Please feature at least one, if not more, in your video:
Lilac Blossoms Large Jar (link)
Pink Sands Large Jar (link)
Lemon Lavender Large Jar (link)
Blue Summer Sky (link)
Red Raspberry (link)
NOTE: Your 30-60 second video and 15 second cutdown are all due at the close of the Video Phase. Please upload them as separate files when submitting your Videos.
--Key Marketing Messages:
--Target Audience: Women ages 30 to 55 and the families of these women who should be buying them Mother’s Day candles.
A little something about the Yankee Candle mom: She takes pride in making her home an expression of her personal style, and scent can be the perfect finishing touch. From decorating, to planning a special gathering, gifting and everything in between, Yankee Candle is her trusted home-fragrance expert.
--Executional Mandatories:
--Tone: Your video should create an emotional connection with the viewer – primarily we’d like the video to evoke warm sentiments, with a fun twist to keep the viewers engaged. However, your video should consider the Yankee Candle persona (passionate, genuine, caring, particular, creative) and brand values (Celebrating scent, collecting memories, inspiring moments).
Please reference the following for tone and manner:
--Exposure: Intended for use on the Yankee Candle digital and social channels (YouTube, Facebook, Twitter, Pinterest and Tumblr).
--Product: You should feature at least one Yankee Candle in your video. The Sponsor will ship product to the Pitch Winners. The Sponsor may also provide video footage that features the product, for use in your video.
--Brand Persona:
This Project will be worth a total of $22,500 and consists of three Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: IDEA – Tell us your Idea for Yankee Candle Mother’s Day Video in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Videos based on their Idea. (That means if your winning Idea is the basis for the 1st place Video, you will receive $500, the 2nd place Video $375 – see Video Phase Payout details for more information.
PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:
The two most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $2,000 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $7,500, at a minimum, and have a chance to compete for the $10,000. First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 3: VIDEO – The two winners from the Pitch Phase will each create a 30-60 second Video based upon their winning Pitches.
NOTE: The 30-60 second video and 15 second cut-down are both due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.
The Judges will score the two winning Videos submitted by Pitch winners to determine the standings for the Video Phase. Remember, two Pitch winners will receive prizes.
--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $10,000 and 2nd place $7,500 (less any 5% one-time residual payments paid to the Idea winners, as applicable).
--Music: Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.
--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $875 (up to $500 per place) in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.
1. The Video MUST not exceed 60 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Videos must be in the English language or subtitled.
9. Limit 5 submissions per member, per Phase.
10. You must be at least thirteen (13) years or older to enter.
11. In the event that fewer than 25 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.