Submit big, bold, and exciting concepts for one biggest brands in the baby industry as they launch a major new gifting program and look to announce it with a splashy stunt or live activation that is so cool, it might even make babies start talking.

There are some big moments in life, but few moments are as monumental as the birth of a child - and with that moment, there are an endless number of things you need to plan for. You need to research strollers, research car seats, research breast pumps... and pacifiers, and pajamas, and pet safety, and pre-schools. Not only that, but you need to plan for their future, and their education, and all of it costs money. That part is what brings us here. Every child deserves a financial foundation, and that begs the question, how will parents fund their child's future? The Sponsor of this project - one of the single biggest names in the baby business - is going to be launching a new platform and program that will help with just that problem by transforming the baby gifting experience, and harnessing the advantages that come with the new tax-advantaged 530A investment accounts that the US government will be rolling out this summer. We're here to help announce that new offering.

The new investment accounts are going to help parents stay ahead of what they'll need for their kids' futures, especially when it comes to their educations, but this Sponsor's new offering will help people manage it all, while providing loved ones with a powerful way to show up for those kids. Every birthday, holiday, and major milestone in a child's life is a chance to build their financial future, and it shouldn't be complicated. When grandparents and family members and friends show up and give, instead of just giving more stuff, and taking up space at home, they'll have an easy way to contribute towards a child's future, and this will transform how parents plan and save for their child and their child's education. As they say, "green is always the right color for a gift," and this could make that gift go further. 

There's no offering quite like this, and it will be accompanied by a robust new platform that comes with interactive tools and educational content that tie into a broader network of what the Sponsor offers. The big launch is coming up this summer, but this has not even been announced yet, so when it goes live, it's going to be BIG news, and this Sponsor wants to do something splashy, noisy, and totally unexpected. 

When we say noisy and unexpected, we really mean it. This needs to attract a lot of attention and get people talking. We're not looking for a single video idea, but something more along the lines of a big launch moment. Is it a big baby of the year contest? Is it a livestream of celebrities surprising new parents? Is it a digital game with real prizes at stake? Stunts, in the real world, or the digital world. Events, activations, campaigns, or whatever comes to mind. Don't worry about the budget. Don't worry about practical limitations. Only the storks know how high the limit is, so we're looking for the best and most innovative concepts - the stuff that makes parents say "Holy cow, I'm so excited about this new product." And if you're not a parent yet, we want the kind of concept that might even make you want to have a baby.

One thing of note is this is launching around July 4th, so if your idea ties into the holiday, we'd love to see some Independence Day-themed concepts. 

For any questions or other project updates, check out the Project Forum.

EXPOSURE: Exact placements will depend on the concept, but you can assume the content may live in any of the following places: 

• Social & Digital Media (YouTube, TikTok, Instagram, Facebook, Snapchat)
• Out of home / billboards
• Live events & activations
• Websites
• Broadcast / streaming

TARGET AUDIENCE: New parents, expecting parents, and planning-to-be-parents; grandparents; friends of parents

TONE/FEEL: Family-friendly, cool, & unexpected 

EXECUTIONAL MANDATORIES: 

• Please avoid concepts that would require tie-ins to other specific brands. 
• Note that this is NOT about a physical baby product or toy, like a stroller or a singing stuffed animal, and you shouldn't position this as unveiling a physical object.

In order to be considered, include the below materials in your submission.

• CONCEPT (REQUIRED): Tell us your Concept using up to 250 characters. Remember, a concept is not a detailed script - it is a spark of inspiration or distillation of what will happen when your concept is brought to life. As always, concepts should be clever and engaging.

• HELPFUL REFERENCE LINKS (Optional): Have you seen another idea, video or marketing activation that you think makes for a helpful reference? Feel free to include a link to any existing content that'll be useful when trying to understand your Concept.

Five concept submissions will be selected and receive $300 each. Five additional concept submissions will be selected for Honorable Mentions and will receive $50 each. Submissions selected for Honorable Mention will not be used by the client, and not all submissions identified as Finalists will receive an Honorable Mention.

Should your submission be selected, you must complete the Winner Affidavit and IP Assignment forms in order to receive payment. All submitters will also receive an automated email notification when a selection has been announced. To ensure that you’re receiving project updates, review your email settings to check that you haven't unsubscribed.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.