Share a Story of a nurse who assisted in making life #betterforbaby and helped foster that special bond between an infant and their parents.  The three winning nurse Stories will be brought to life by Tongal filmmakers.    

Nurses play an essential role for all new parents. Whether it’s nervous first-timers who appreciate a guiding hand on how to care for their new baby, or experienced veterans who could use some new tips, nurses form a trusting bond with new parents to help them care for their newborns and encourage healthy development right from the start.

As a tribute to all the things nurses do for babies and their parents, Pampers Swaddlers, in partnership with the Association of Women’s Health, Obstetric and Neonatal Nurses (AWHONN), is launching the “Thank You Nurse Awards,” honoring Labor & Delivery nurses, Neonatal Intensive Care Unit nurses and Postpartum nurses.  We’re asking parents, friends, family, and co-workers to share a story of a nurse who helped make life #betterforbaby. Nurses are also welcome to nominate themselves or their colleagues.

Nurse nominations will be accepted through Noon Pacific Time on December 14, 2015. 

What you need to know:

• These must be actual true Stories featuring real nurses.  No actors.

• Submissions must include a 500 character or less summary of the nurse you’d like to nominate and a photo.

• People who are nominated must be either nurses or nurse midwives who work with infants in some capacity e.g. Labor and Delivery Nurse, Neonatal Intensive Care Unit Nurse, or Postpartum Nurse.

• The three winning nurse Stories will be awarded $2,000 each and captured by Tongal filmmakers of the Sponsor’s choosing.  

• Three nominated nurses will be featured in short documentary videos showcasing their unique and inspirational stories. These three nurse finalists will each receive a one-year membership to the Association of Women’s Health, Obstetric and Neonatal Nurses (AWHONN), P&G care packages and more. Finalists will also receive a scholarship to attend the AWHONN Annual Convention. In honor of these nurses, three Pampers Swaddlers scholarships will be made available to help nurses from underrepresented groups complete their studies toward a Master of Science in Nursing degree. One grand prize nurse honoree will be featured in an upcoming Pampers advertisement placed with AWHONN. Please note that this portion of the prizing will be awarded by AWHONN and Pampers. 

• Final videos will be voted on by the public to determine a grand prize winner who will be featured in an upcoming Pampers advertisement in an AWHONN-owned property.

NOTE: If you submit on behalf of a Story subject please know the following:

• Prizing for Stories is not paid until the subject has cooperated with the producer selected by the Sponsor and the video is completed. 

• When submitting on someone else’s behalf the subject must agree to participate for no compensation beyond the Story award.  If a Story subject’s participation is contingent on a percentage of potential winnings from the Video phase and/or an additional casting fee then they are not eligible.

Please read the remainder of the brief for all the important details.

The goal of this project is create a 60-120 second video featuring one of the 3 winning nurse Stories.  Stories need to be centered on the nurse and if applicable the family who nominated them. If the nurse’s Story allows for a scene where diapers are organically present, then the diapers must clearly be Pampers Swaddlers. The overall goal though is to tell a compelling and engaging story about a nurse who went above and beyond helping parents and their new baby.

NOTE: If you submit on behalf of a Story subject please know the following:

• Prizing for Stories is not paid until the subject has cooperated with the producer selected by the Sponsor and the video is completed. 

• When submitting on someone else’s behalf the subject must agree to participate for no compensation beyond the Story award.  If a Story subject’s participation is contingent on a percentage of potential winnings from the Video phase and/or an additional casting fee then they are not eligible.

--Target Audience:  Pre-natal and post-natal Moms and Dads with children in diapers with a focus on millennial parents with babies.

--Executional Mandatories:

• Please abide by separate P&G Safety and Equity guidelines (to be provided to Pitch winners)
• Do not show competitive diaper or wipes products or branding in the films
• Do not show licensed/branded clothing or visuals in the background (e.g. Mickey Mouse)

--Tone: Emotional yet upbeat, heart-warming, personally relevant to parents with babies, celebratory (honors the amazing work nurses do for new parents and babies)

--Exposure: Pampers and AWHONN web properties and social channels.

NOTE: Final videos will be voted on by the public to determine the winners.

End Card: The Sponsor would like a bumper at the end (see Pampers Better for Baby  example), which includes a call to action at the end that drives consumers to Tongal to vote for it as the grand prize winner.   

This Project will be worth a total of $60,000 and consists of 3 Phases: a Story Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: STORY  – Submit your real Story about  nurses or nurse midwives who work with infants in some capacity e.g. Labor and Delivery Nurse, Neonatal Intensive Care Unit Nurse, or Postpartum Nurse.in 500 characters or less.  Story submissions must also include a photo of the participating nurse.  . 

NOTE: If you submit on behalf of a Story subject please know the following:

• Prizing for Stories is not paid until the subject has cooperated with the producer selected by the Sponsor and the video is completed. 

• If you are submitting on someone else’s behalf then the subject must agree to participate for no compensation beyond the Story award.  If a Story subject’s participation is contingent on a percentage of potential winnings from the Video phase and/or an additional casting fee then they are not eligible.

The winning Story submissions will receive $2,000 each and a 5% one-time residual payment for any winning Video(s) based on their Story (That means if your winning Idea is the basis for the 1^stplace Video, you will receive $800, the 2^nd place Video $650, 3^rd place $500  – see Video Phase Payout details for more information.

In addition, the three nominated nurses will be featured in short documentary videos showcasing their unique and inspirational stories. These three nurse finalists will each receive a one-year membership to the Association of Women’s Health, Obstetric and Neonatal Nurses (AWHONN), P&G care packages and more. Finalists will also receive a scholarship to attend the AWHONN Annual Convention. In honor of these nurses, three Pampers Swaddlers scholarships will be made available to help nurses from underrepresented groups complete their studies toward a Master of Science in Nursing degree. One grand prize nurse honoree will be featured in an upcoming Pampers advertisement placed with AWHONN. Please note that this portion of the prizing will be awarded by AWHONN and Pampers.

PHASE 2: PITCH – Submit your Pitch convincing the sponsor why you should be selected to execute a video based on one of the winning ideas from the previous phase:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Treatment (REQUIRED): A detailed narrative description of what's going to happen in the video. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, or anything that helps get your point across.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The 3 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $5,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner(s) will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $10,000, at a minimum, and have a chance to compete for the $16,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 3: VIDEO – The 3 winners from the Pitch Phase will each create a 60-120 second Video profiling one of the winning Stories. Final videos will be voted on by the public to determine the winners.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1^st place $16,000 2^nd place $13,000, 3^rd place $10,000 (less any 5% one-time residual payments paid to the Idea winner(s), as applicable).

--Music:  Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound . Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won (up to $500 per place). That’s a potential $1,500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 120 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least eighteen (18) years or older to enter; and a resident of the United States or Puerto Rico.

11. In the event that fewer than 15 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video(s) without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.