Create one eye-catching GIF for T-Mobile's DreamTM employees to highlight the new Motorola Edge device that launched in September.

T-Mobile is excited about the recent Motorola Edge launch, so they're looking to highlight this ultra-smooth, ultra-fast cellphone, and that means we're once again looking for an animator, illustrator, or any other wizard of design, this time to create a single eye-catching GIF for the Motorola Edge that their employees can use on social media platforms. 

The goal of this project is just that - a single GIF - and the important thing here is making this phone look and feel amazing in some unexpected way. We want to be just as clever and dynamic as much of the work T-Mobile's had done in the past. We'll also need to keep the GIF under 4.9MB, so if we want the phone to shine, you'll need to balance visuals with text and any messaging you include. Is it a challenge? Maybe. For the messaging, don't go overboard - we're really talking about a couple of key phrases or features, at most, and if you check out the Motorola Edge on T-Mobile's website, you can simply adapt some of the info and copy that's already there. There's also a good chance the Motorola team provides the messaging at the beginning of next week, 10/25 or 10/26, so we may update at that point. Put thought into how you can pair a bit of text with a strong and relevant visual.

Remember that this really is for T-Mobile's employees to use, whether they're SVPs or they're on the front line in a T-Mobile store, and they're gonna share this GIF on their own social feeds with their own family and friends and business contacts. That means your GIF can't feel über corporate. Show loyal customers, and potential new customers, why they should consider the Motorola Edge, but stay true to T-Mobile's distinctive voice, be vibrant and playful, self-aware and confident, yet still professional. T-Mobile's the Un-carrier - cool, clever, even a little quirky. Surprise and delight! The tone, the style, and the freedom of approach mean you can really go anywhere with this concept. We've shared a ton of different cool examples down in the Background, and you'll see there's A LOT of variety. 

For your pitch submission, it would help to see a sample GIF or a design that illustrates what you're thinking, but you should also clearly describe the creative approach you would take to showcase the phone. You can use Motorola Edge image assets HERE to showcase the slick design and incredible features this phone has to offer. For any questions or other project updates, check out the Project Forum.

DELIVERABLES: One GIF (1x1); GIF must be 4.9 MB or smaller.

TIMELINE: HERE

EXPOSURE:

• T-Mobile employee social feeds including LinkedIn, Twitter, Instagram, and Facebook.
• Please review the platform best practices page.

TARGET AUDIENCE: Employee's friends, family, business contacts, and social networks.

TONE:

• Unexpected, energetic, polished, cool, relevant, quirky. 
• Stay away from anything that feels sales-y or ad-like.

EXECUTIONAL MANDATORIES: 

• All copy should correspond to existing copy on the relevant T-Mobile's website for each campaign.
• You should adhere to certain elements of the T-Mobile brand guidelines. A few specific call outs are below:
  • The primary logo to use is the full T-Mobile logo. 
  • Always make Magenta (#E20074) the hero color in designs. 
    • Other primary brand colors are Dark Magenta (#861B54), Dark Gray (#6A6A6A), Light Gray (#E8E8E8), Black (#000000), and White (#FFFFFF).
  • The official brand font is TeleNeo; the font will be provided to the selected creator. 
• Your video should avoid competitor colors (e.g. Verizon's reds, AT&T's blues).
• GIFs must be under 5MB and less than :12 in playback.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

PREVIOUS T-MOBILE GIFS: These are just a few of the recent GIFs created on Tongal, and they're a good example of how much stylistic diversity and freedom you have in approaching this project. For the static image assets, take a look at these and imagine what a single frame would look like.

• Awesome Audio Products Social GIFs - Five different GIFs for some of the headphones and speakers available in T-Mobile stores;a few of these are primes examples of the "unexpected" approaches you can take, like the "lion roaring" GIF for powerful sound.
• Scam Shield GIF - The Scam Shield iconography that T-Mobile uses is pretty simple, so this GIF kept the messaging simple, but went over the top and depicted the scam shield with more of a medieval style crest  with swords and a shield. The extra style draws the eye and elevates this over  an expected version that might just have T-Mobile's actual Scam Shield logo.
• #MyMagentaList Audio Products GIF - Simpler than we'd want here, but it's product-forward with a good energy.
• Escape the Internet BS GIF- This goes with a line-drawn style that feels a bit like a meme or a webtoon, and is totally distinct from most of the other T-Mobile content you see.
• Careers & Opportunities Videos - Although not technically GIFs, the style here is very much in line with this project.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the GIFs. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.

Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.

ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment.

For Tongal’s file delivery specs and any other questions you may have about post production, please click here.

1. Preferred format for upload to the Tongal website is HD 720p 1x1. Acceptable file formats are .GIF, .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.