Capture the benefits of using Neutrogena® T/Gel® to combat dry scalp and dandruff in two (2) humorous Videos.    

What good is a full head of hair if it’s covered in dry, itchy dandruff? That’s like having tickets to the Super Bowl but your two least-favorite teams are playing, or finally getting to the hot new burger joint in town only to find out they just sold out of hamburgers. Sure, you can cheer for the lesser of two evils at the Super Bowl, and yeah, the turkey burger is good enough, but you’re still settling.

With Neutrogena® T/Gel®, you don’t have to settle. Neutrogena® T/Gel® is literally the best over-the-counter product. It starts working immediately to help eliminate dandruff and prevent future flakes and itchiness. Yeah, that’s right – it starts working after just one use.

You may still miss out on the burger and those Super Bowl tickets might still not be the dream-come-true you hoped for, but at least with Neutrogena® T/Gel® you can be sure to get the results you want right away, so you can rock that luscious mane in all its glory.

Your mission is to use the provided scripts to create two (2) Videos, up to 30-seconds each, that capture the benefits of Neutrogena® T/Gel® in a humorous, lighthearted, but informative way.

Your Pitch should demonstrate how you will deliver the messages of both scripts visually in a humorous and witty but not sarcastic way; think inclusive, identifiable, and playful. Have fun with the themes of the scripts while clearly conveying the message that Neutrogena® T/Gel® works better, faster than any other over-the-counter dandruff shampoo.

NOTE: This project is SAG Eligible, so the maximum number of cast you can use (both on-camera and as VO) are going to be limited per the final scripts. Below are the total number of on-camera AND voice talent you can use per script:

• "Love is in the Hair" – 1 On-Screen Talent, 1 VO Talent
• "Life is a Beach" – 2 On-Screen Talent, 1 VO Talent

This INCLUDES extras, background talent, etc. Please see casting notes under Executional Mandatories.

NOTE: The 30-second Videos, 15-second cutdowns, five (5) stills per Video, and one (1) .GIF per Video are all due at the close of the Video Phase.  Please upload them as separate videos when submitting your Videos.

NOTE: This project has an extended Video production phase to accommodate pre-production approvals with the Sponsor prior to filming. 

NOTE: You must include headshots/casting options in your Pitch. The Sponsor has casting approval on this project.

NOTE: One (1) Pitch winner will create both Videos for this project.

NOTE: This project has two sets of revisions per video.

The scripts are available in the Assets Tab.

--Key Marketing Messages:

• “You don’t need to settle for good enough – solve your dandruff for good with T/Gel”
• Neutrogena® T/Gel® Shampoo starts working after just one use
• Works long after it’s rinsed off (while also being gentle enough for everyday use)
• 2 Psoriasis Foundation Seals: T/Gel Extra Strength and T/Sal
• #1 Dermatologist-Recommended Therapeutic Shampoo Brand
• Neutrogena® T/Gel® goes beyond just treating the symptoms of dandruff to actually improve scalp health
• Neutrogena® T/Gel® is the only dandruff  product that treats all 3 types of major scalp conditions (common dandruff, seborrheic dermatitis, and psoriasis)

--Target Audience: Men ages 45 – 54

--Executional Mandatories:

• This project is SAG Eligible. Please see the casting breakdown above for the MAXIMUM number of talent you can Pitch on/cast in your Videos.
• Casting: We're looking for a variety of casting options including a range of ethnicities and ethnically ambiguous talent.
• You must base your Pitch off of the two (2) scripts provided.
• Feature Neutrogena® T/Gel® Original Formula first and foremost; Neutrogena® T/Gel® Extra Strength may also be shown
• While the goal of these Videos is to educate consumers about the benefits of Neutrogena® T/Gel®, your tone should be fun, humorous, inclusive, and quirky

--Tone: Humorous, relevant, witty, relatable, positive, light-hearted, self-aware, and educational.

--Exposure: Brand social media: YouTube, Facebook, Instagram, Twitter, etc.

--Product: Product will be provided to the Pitch winner.

This Project will be worth a total of $36,000 and consists of two (2) Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• Headshots/Casting Boards (REQUIRED): Casting notes or concepts, headshots of actors, etc.

• Script (Optional): This should include dialogue from the video you intend to create. 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $12,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an $24,000. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 2: VIDEO – The Pitch winner will create two (2) 30-second Videos, two (2) 15-second cutdowns, five (5) stills per Video, and one (1) .GIF per Video.

NOTE: two (2) 30-second Videos, two (2) 15-second cutdowns, five (5) stills per Video, and one (1) .GIF per Video are all due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

The Judges will score the winning Videos submitted by Pitch winners to determine the standings for the Video Phase.  Remember, the Pitch winner will receive prizes.

--Video Phase Payout: The winner of the Video Phase will earn $24,000.

--Music:  Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE.  They specialize in the creation of custom music, on-demand.  

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE. 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won, up to $500. That’s a potential $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 30 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than ten (10) Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.