Create a series of two exciting 15 second Videos that show moms the incredible fun their kids can have with Suave Kids’ new Star Wars and Frozen bath time products. Take viewers on a journey that begins with an adventure and ends with kids being clean.

Bath time is about to get a whole lot more entertaining because Suave Kids is introducing all new bath products featuring everyone’s favorite characters from Star Wars and Frozen. So kids can drop that old rubber ducky and go on a new adventure with Olaf or BB-8! At bath time, anything’s possible.

Now, Suave Kids wants your help creating a series of two thrilling and engaging 15 second Videos to present these awesome new products to the world. They’ve already got a great idea for the first Video:

Oh, They Got New Shampoo, Honey, That’s All

Dad comes home, finds son levitating the couch and daughter freezing the pool. “Um, honey?” Mom says “they just got new shampoo, that’s all.”

In your Pitch, outline how you would bring the idea above to life in one 15 second Video and then pitch us your idea for a follow-up 15 second Video in the series. Your second Video can take place immediately after the first one or it can be a different situation, as long as both Videos feel part of the same campaign. Both Videos should find a way to feature both Star Wars and Frozen and should honor both franchises.

The goal of this project is to create a series of two exciting 15 second Videos that show moms the incredible fun their kids can have with Suave Kids’ new Star Wars and Frozen bath time products. Take viewers on a journey that begins with an amazing adventure and ends with kids being clean.

Include a pitch for the idea listed in the background when you submit your Pitch. Also tell us your Pitch for a second follow-up Video that feels like part of the same campaign. Remember: you may submit up to five different Pitches.

Important Note: In your Pitch, outline your plans for both 15 second Videos in the Series. Both Videos should feature Frozen and Star Wars in the story. Videos should respect both properties - please do not pitch a spoof or silly riff on either franchise.

Casting and Script Approval: Sponsor will have casting and script approval. While not required, Pitch Submitters are encouraged to include script and casting selects in their pitch. If selected, Pitch Winners will be required to send the Sponsor headshots of their cast before filming. The Pitch Winner may not begin filming until the Sponsor has approved their cast and scripts.

Bumper Note: You will need to create your own bumper/end graphic for your Video. You can find logos and product shots for your bumper in the Assets tab below. Your bumper should include the tagline “Every Adventure Ends in Clean”. Please factor the length of your bumper into the 15 second runtime of your Video. Only the Star Wars / Frozen pack shots should be featured in your bumper.

--Key Marketing Messages: 

• Bath time with Suave Kids is an adventure, and “Every Adventure Ends in Clean.”
• Let your kids’ imaginations go wild with Star Wars and Frozen!

--Target Audience: Primary: Moms in their thirties. Secondary: Kids ages 3 to 9. Make sure both girls and boys are featured across the two videos, but not necessarily both in each video (allowable but not mandatory).

--Executional Mandatories: 

• Don’t show competing kids’ products.
• You may not show or animate characters from either franchise (Frozen or Star Wars). It’s ok to show the bottle with the characters on it but characters cannot “come alive” on the bottle, in the bathroom, water, etc.
• You may not use the music or have singing songs from the franchises.
•  Playful costuming is allowed, as long as it is completely clear that the character is “celebrating” Star Wars or Frozen in a costume, not actually trying to portray that character on screen.
• The brand will supply an audio signature to include in your bumper. This is currently still in development but will be given to Pitch Winner on completion.
• Include at least one product shot being used in the bath. Bottle samples will be shipped to you.
• Casting in your Videos should be diverse.

--Tone: Fun, exciting, adventurous, funny, relatable, endearing. Let moms know that you “get” them, and understand both the magic and emotional journey of bath time.

--Exposure: Paid media, Suave’s social media channels and website.

--Product: The Sponsor will make product available for Pitch Winners to use in their Videos.

This Project will be worth a total of $50,000 and consists of two Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Script (Optional): This should include dialogue from the video you intend to create.
• Treatment (REQUIRED): A detailed narrative description of what’s going to happen in the video.
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Pitch Video (Optional): This is your opportunity to show us what you’re capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $20,000 to help create the Video. Additionally, upon submitting Videos that satisfy the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submissions, you will win an additional $30,000  First Place video prize. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 2: VIDEO – The winner from the Pitch Phase will create two 15 second Videos based upon their winning Pitch.

--Video Phase Payout: Winners of the Video Phase will earn the following prize: 1st place $30,000.

--Music: Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand.

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $500 (up to $500 per place) in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 15 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.