
Using an existing script, create an engaging and informative :15 video with motion graphics or animation that create awareness around the Refund Advance offering from H&R Block.
*** Note: This has a truncated pitch phase and a fast-moving timeline. Please review the timeline when you pitch. ***
Getting a tax refund is never not awesome, but having to wait weeks or months to get your own hard-earned money back in your account... well, it kind of sucks. That's why H&R Block created Refund Advance. With Refund Advance, H&R Block clients can get the majority of their tax refund within minutes of filing their taxes. For example, if your refund is $4,000, with Refund Advance you can literally get $3,500 in minutes. It's a great offering, and H&R Block needs to get the word out.
For this project then, H&R Block is looking for one Tongal creator with a lot of experience in motion graphics or 2D animation to create awareness around Refund Advance with a quick, informative, and engaging :15 video. H&R Block will provide the script (week of 11/7), so your job will be to bring the messaging to life using memorable, clear, and stylish motion graphics, potentially with some light 2D animation to integrate some of H&R Block's iconography. You can check out an :06 awareness video H&R Block made for Refund Advance last year along with some static examples of previous campaigns (for another H&R Block product) with a similar look and feel in the Assets tab.
This project has to move very, very quickly, so it's paramount that your pitch show your relevant past work examples and that your treatment not only demonstrates your ability to create something eye-catching and informative but also that your understand and can execute create on this project's fast-moving timeline. There will be almost zero room for pre-production on this project, so we're really looking for a talented motion graphics and animation partner here.
Since this project does not have a true pre-production phase, you must be available for a pre-production review & approval call with H&R Block and Tongal from 11-11:30am PT / 1-1:30pm CT / 2-2:30pm ET on Tuesday, 11/8.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are two videos:
TIMELINE: HERE. Please note that this project has an extremely expedited timeline with no real pre-production phase to give time for production and revisions.
EXPOSURE: H&R Block's YouTube, paid and organic; H&R Block websites. Please review the platform best practices page.
TARGET AUDIENCE: Current H&R Block customers and the financially vulnerable, especially anyone who wants to learn good banking habits; typically 25-40.
TONE: Direct, clear, engaging.
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
Check out the Assets tab for the following:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.