|
Spray Moisturizer Video Project
|
|
Ended 4218 Days Ago
|
Create 15 second Videos in line with their TV campaign that show women how Vaseline Spray Moisturizer is easy to apply and quick to absorb in seconds, and get them to try it!
Below is the REVISED Brief from the Sponsor. If you’re creating a Wildcard, please pay special attention to the Executional Mandatories, as much of the pertinent information and instructions you’ll need to follow have been updated. Also, send an email to wildcards@tongal.com by Jan 14th if you're planning to shoot a Wildcard Video and we'll send you the product samples.
Vaseline wants you to create a 15 second Video that is aligned with their current advertising campaign. Here are the NEW Executional Mandatories below:
LOOK / TONE / FEEL:
First, watch their TV spot: https://www.youtube.com/watch?v=hkL1CKrBPDQ They want your Video to have a look and feel that is consistent with their TV campaign, meaning:
- your Video MUST be shot in a Studio
- your Video must use similar blue visual cues (“Shot in a Blue World”)
- your Video must be on brand in the Vaseline tonality: confident, knowledgeable, expertise, "rooted in healing"
- your Video does not need to show the “scales” on the background
CASTING:
- your Video should only have ONE on-screen actress
- she must look in her 30’s, and she should be attractive and authentic
- she must appeal to a global audience
Sponsor's NEW Note: Regarding wardrobe…Talent should be wearing solid blue in tank and in either underwear or boy shorts. Dress should be solid blue as well. See TV spot or Project Image for reference.
STRUCTURE:
- your Video must open with the see & say: “Start healing your dry skin in the time it takes…” Please include this line in VO and text on screen. The Sponsor has provided the Vaseline font, colors and Style Guide under the Assets Tab.
- your Video must show a "Speed Test” comparison – we need to see her applying Vaseline Spray Moisturizer Essential Healing and getting dressed quickly vs. something relatable she could do as part of her morning routine (e.g., like the Morning Coffee winning Idea)
- your Video must end with the tagline: “The Healing Power of Vaseline, starts in seconds”. The on screen visual should be the product shot range, as provided by the Sponsor under the Assets Tab
ORIGINAL BRIEF BELOW:
Who run the world? Girls. And that leaves us very little time to care for our skin to keep it healthy and beautiful. Thankfully, Vaseline Spray Moisturizer has us covered. Literally. In seconds!
For the fellas who don’t know, Vaseline has created an awesome body lotion spray for women, that is easy to apply and quick to absorb. Check out the product line seen here and in their adorably effective TV commercial.
Truth be told, women love it once they try it, and they keep coming back for more! Don’t believe us? Go pick up a can for yourself – you’ll be hooked. Now, we just have to get them to try it… that’s where you come in, Tongal.
Below is the REVISED Brief from the Sponsor. If you’re creating a Wildcard, please pay special attention to the Executional Mandatories, as much of the pertinent information and instructions you’ll need to follow have been updated. Also, send an email to wildcards@tongal.com by Jan 14th if you're planning to shoot a Wildcard Video and we'll send you the correct product samples.
Vaseline wants you to create a 15 second Video that is aligned with their current advertising campaign. Here are the NEW Executional Mandatories below:
LOOK / TONE / FEEL:
First, watch their TV spot: https://www.youtube.com/watch?v=hkL1CKrBPDQ They want your Video to have a look and feel that is consistent with their TV campaign, meaning:
- your Video MUST be shot in a Studio
- your Video must use similar blue visual cues (“Shot in a Blue World”)
- your Video must be on brand in the Vaseline tonality: confident, knowledgeable, expertise, "rooted in healing"
- your Video does not need to show the “scales” on the background
- be sure to hero the Vaseline Spray Moisturizer, Essential Healing (yellow can). Email wildcards@tongal.com with your shipping address and phone number by Jan 14th.
CASTING:
- your Video should only have ONE on-screen actress
- she must look in her 30’s, and she should be attractive and authentic
- she must appeal to a global audience
Sponsor's NEW Note: Regarding wardrobe…Talent should be wearing solid blue in tank and in either underwear or boy shorts. Dress should be solid blue as well. See TV spot or Project Image for reference.
STRUCTURE:
- your Video must open with the see & say: “Start healing your dry skin in the time it takes…” Please include this line in VO and text on screen. The Sponsor has provided the Vaseline font, colors and Style Guide under the Assets Tab.
- your Video must show a "Speed Test” comparison – we need to see her applying Vaseline Spray Moisturizer Essential Healing and getting dressed quickly vs. something relatable she could do as part of her morning routine (e.g., like the Morning Coffee winning Idea)
- your Video must end with the tagline: “The Healing Power of Vaseline, starts in seconds”. The on screen visual should be the product shot range, as provided by the Sponsor under the Assets Tab
ORIGINAL OBJECTIVE BELOW:
The goal of this project is to produce an exciting, creative and shareable 15 second Video that shows how Vaseline Spray Moisturizer is easy to apply and quick to absorb!
Your Video should be relatable to busy women, ages 25-45, and engage them within the first few seconds of watching – so they don’t click to skip. AND when it’s finished, make them want to rush out to try & buy Vaseline Spray Moisturizer.
IMPORTANT NOTES:
Your 15 second Video MUST:
Here are some Thought-Starters below:
--Key Marketing Messages:
--Target Audience: Women, ages 25-45. She’s a light body lotion user who believes in substantive skin care that delivers real results. But she is very busy and cannot seem to find the time to use lotion, so she ends up skipping it to get on with her day.
--Executional Mandatories:
--Tone: Fun, Inspiring, Shareable. "Healing yet appealing" - not too clinical, but still positioned as experts.
Tone of Voice – Balance of facts and feelings.
o Fact: We are the authority on skin healing and have been doing it for 140 years. We want to leverage this knowledge to show we are experts:
o Feelings: But we don’t want to become cold. We still want to help real people who need real advice. We want to show empathy and consideration.
--Exposure: Intended for use on Vaseline social and digital channels, mainly Facebook and Instagram.
--Product: Be sure to hero the Vaseline Spray Moisturizer, Essential Healing (yellow can). Because it won’t be in market until April 2015, the Sponsor will make product samples available to Pitch winners and Wildcard creators on a first-come first-serve basis.
--Brand Personality: Knowledgeable, Committed, Genuine.
This Project will be worth a total of $40,000 and consists of 3 Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: IDEA – Tell us your Idea for a shareable Vaseline Spray Moisturizer Video in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Videos based on their Idea. That means if your winning Idea is the basis for the 1st place Video, you will receive $575 the 2nd place Video $350, the 3rd place Video $250, the 4th place Video $250, the 5th place Video $150, the 6th Place Video $150 – see Video Phase Payout details for more information.
PHASE 2: PITCH – Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:
The FOUR most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $1,000 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $3,000, at a minimum, and have a chance to compete for the $11,500 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 3: VIDEO – The FOUR winners from the Pitch Phase will each create a 15 second Video based upon their winning Pitch. Plus upload a SOCIAL PACK.
All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on one of the winning Ideas from the previous Phase or a totally original concept that is not based on any winning material from the Idea Phase. The Judges will score all Wildcard submissions and the TWO highest scoring Wildcard Video along with the FOUR winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase. Remember, the FOUR Pitch winners, along with TWO Wildcard creators, will receive prizes.
NOTE: The 15 second video and SOCIAL PACK are all due at the close of the Video Phase. Please upload them as separate video files when submitting your Videos.
--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $11,500 and 2nd place $7,000, 3rd place $5,000, 4th place $5,000, 5th place $3,000 and 6th place $3,000 (less any 5% one-time residual payments paid to the Idea winners, as applicable).
--Music: Tongal has partnered with three premiere music providers: Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from either of the two providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.
--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $1,650 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.
1. The Video MUST not exceed 15 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Videos must be in the English language or subtitled.
9. Limit 5 submissions per member, per Phase.
10. You must be at least thirteen (13) years or older to enter.
11. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.