Share your fun, innovative, and above all, can't-miss concepts for a touring bar & restaurant experience featuring Elysian Brewing's Space Dust IPA, aimed at broad groups of beer enthusiasts.

Getting a fresh pour of your favorite beer is always an exciting moment. An event or experience featuring your favorite beer is even better. But better than both of those? A unique, limited-edition, be-here-now experience at your local bar or restaurant, built around and inspired by your favorite beer. In this case, our favorite beer is Space Dust IPA, a fantastically hoppy brew with incredible flavor and 8.2% ABV. In other words, if you love Space Dust, there's a lot to celebrate – and a lot of ways to bring that celebration into a bar or restaurant near you. 

There are a ton of ways we can do this, and we're looking to the Tongal community to help us come up with the most unique, fun, and exciting Space Dust-themed experience that we can bring to bars and/or restaurants in 2023. The sky's the limit here, and there's no budget limitation for your concepts, so think big. Would you put together an all-star lineup of your favorite bands or comedians? Create an unforgettable VR experience? An unpredictable escape room?

So think even bigger than those thought-starters and tell us what your once-in-a-lifetime experience would look like.

For any questions or other project updates, check out the Project Forum.

EXPOSURE: Major PR opportunity; word-of-mouth, social media, live activations.

TARGET AUDIENCE: Craft beer drinkers 21-55

EXECUTIONAL MANDATORIES:

• Concepts must be geared for 21+ crowd; this includes any people of note in your concepts.
• Concepts must avoid politics and religion.

Elysian Brewing was founded by three friends in Seattle in 1996, at a time when bold art and music defined the region and the city. Over the past 25 years, Elysian has carried this same spirit in the way they brew their beer: shaking up classic styles, using unusual ingredients, and learning through experimentation. They push creativity beyond the brews; each beer label is made by their in-house team who pull inspiration from design, photography, clay, paint, needlepoint, and even the occasional tattoo. 

Elysian is a company that appreciates the human touch and noticing the fingerprints, figuratively and literally. They appreciate the creative layers and often turn to a mixed-media approach in their creative marketing. 

First brewed in 2012 as a one-off, Space Dust IPA is an 8.2% ABV India Pale Ale that balances bitterness with a sweetness of hop flavors. Grapefruit, mango, and orange aromas combine with a medium body and a dry finish. Space Dust IPA is made with Chinook, Citra, and Amarillo hops and is available in pony kegs, kegs, and a variety of bottle and can sizes. Space Dust's name originates from the brew day, where leftover Galaxy hop dust (since replaced with Amarillo) was spontaneously thrown into the brew... hence, Space Dust. The beer grew in popularity within Elysian's pubs, was then bottled as part of their Manic Series, and eventually became the #1 beer in Elysian's portfolio. 

The Space Dust label was inspired by the original Pop Rocks candy packaging (c. 1976), and Elysian adapted the label to a hop cone – Dusty – chomping down on hop dust while in space.

Tell us your Concept using up to 250 characters. Remember, a concept is not a detailed script - it is a spark of inspiration or distillation of what will happen in the final output. As always, concepts should be clever and engaging.

• CONCEPT (REQUIRED): Tell us about your activation concept using up to 250 characters. Your concept should be attention-grabbing and PR-worthy. Remember that a concept is not a detailed script — it is a spark of inspiration or a distillation of what will happen. As always, campaign concepts should be clever and engaging.
  
  
• HELPFUL REFERENCE LINKS (Optional): Have you seen another idea, video or marketing activation that you think makes for a helpful reference? Feel free to include a link to any existing content that'll be useful when trying to understand your Concept.

The five concept submissions will be selected and receive $300 each. Five additional concept submissions will be selected for Honorable Mention and will receive $50 each. Submissions selected for Honorable Mention will not be used by the client, and not all submissions identified as Finalists will receive an Honorable Mention.

Should your idea be selected, you must complete the Winner Affidavit and IP Assignment forms in order to receive payment. All submitters will also receive an automated email notification when a selection has been announced. To ensure that you’re receiving project updates, review your email settings to check that you haven't unsubscribed.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
7. Limit 5 submissions per member, per Phase.
    
8. You must be at least thirteen (13) years or older to enter.
   
   
9. The Sponsor reserves the right to repost the contest.
   
   
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.