Create an emotionally engaging 20-second TV Commercial for the French and European markets that reminds people of the genuine comfort and richness of softness coming from a Mother’s love. The video should reinforce the message that by using Soupline they’ll be able to experience this same kind of unique softness in their fabrics.

In a world full of rough edges, we find comfort and reassurance in simple things.  It’s amazing how a touch of softness that reminds us of our mother’s love can soothe us. The touch of by softness is a reassuring and enjoyable experience.

Soupline is the leading fabric softener in Europe that truly understands the value and importance of softness in our lives. They know that the soft touch of your fresh clothes can be as comforting as that of the love a mother gives. It is their genuine tender care for your clothes that gives you a richness of soft touch that is familiar and brings comfort.

The core motivation for buying a fabric softener is softness, but more and more people are buying softeners for their fragrance – which is only an enhancer. Soupline wants to remind people of the importance of softness and the real difference it makes by drawing a connection between the softness of Soupline with the warm and gentle love of mothers.

Help Soupline communicate its softness superiority and make people want to feel and smell their softness by creating a TV commercial for the French and European markets that shows Soupline can make them feel the comfort of a mother’s love through their softness and scents.

Read on for details.

The goal of this project is to create an emotionally engaging 20-second TV Commercial for the French and European markets, along with two (2) 10-second cut-downs, reminding people of the genuine comfort and richness of softness coming from a Mother’s love. The video should leverage the iconic love that is felt between a mother and a child as a symbol of how Soupline offers gentle and warm comfort, in both the softness that it gives clothes, and in its soothing scents.

In short, your video should raise the importance of softness and make people want to feel the Soupline softness. When submitting your Idea, think about the insight: In a world full of rough edges, we find comfort and reassurance in simple things. 

**Keep in mind that the Sponsor ultimately wants something that is emotional and relatable. The visuals and/or example should not be extreme or feel surreal.

WHAT YOU NEED TO KNOW:

• The commercial will be primarily for the French market, but will likely air in other territories in Europe such as Belgium, Greece, Denmark, and Sweden, and there’s a chance it may also air in Australia and Latin America.
• Given the above, we suggest that your video be driven by visuals rather than by dialogue. This will make it easier to adapt across different territories. However, if you do decide to use dialogue, it should be executed in authentic French from France.
• Softness needs to be the Soupline key benefit reinforced by the video, scents should be shown only as an enhancer of the comforting Soupline softness.
• Soupline is a steady, long-trusted brand that stands for unconditional love and the care of loved ones.
• Soupline is an approachable expert, smart and thoughtful, and unique and authentic.
• Upon delivery of Final Master Video Files, you will also be required to deliver Project Files on a hard drive. A hard drive will be provided for this purpose.

PRE-PRODUCTION NOTE: This project includes a Pre-Production Phase (What is a Pre-Production Phase?). This means you will be required to submit certain items for Approval before moving onto the Video Phase. The Approval items for this project are:

• SCRIPT  – This project requires Script Approval before filmmakers move onto the Video Phase. The brand may provide feedback on your Script and ask you to submit a new version. There may be multiple rounds of feedback until a Script is approved by the brand.
• ANIMATION TREATMENT – *If the Pitch-Winner’s approach incorporates animation, this project also requires Animation Treatment Approval before filmmaker can move onto the Video Phase. The treatment should describe how you plan to execute the video and how you plan to bring the storytelling to life visually, and it should addresses character designs, animation style, color and tone, and other design cues that may be relevant to your Pitch.The sponsor may provide feedback on your Treatment and ask you to submit a new version. There may be multiple rounds of feedback.
• HEADSHOT  – This project requires Headshot Approval before filmmakers move onto the Video Phase. You must submit at least two actor options per role. If the brand does not approve either of your options for a role, you may be asked to submit two new actor options.
• WARDROBE - This project requires Wardrobe Approval before filmmakers move onto the Video Phase. You will need to submit descriptions and/or pictures of your cast’s wardrobe. You must submit at least two wardrobe options per role. If the brand does not approve either of your options for a role, you may be asked to submit two new wardrobe options.
• LOCATION - You must submit multiple images of your primary filming locations. The brand may provide feedback on your location and ask you to submit additional photos or to find a new location and submit images for that.

NOTE: No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.

If you’re selected as a Pitch Winner, a Tongal producer will email you to help walk you through the Pre-Production and Approvals process.

NOTE: The 20-second video and two (2) 10-second cut-downs are all due at the close of the Video Phase.  Please upload them as separate videos when submitting your Videos. Upon delivery of Final Master Video Files, you will also be required to deliver Project Files on a hard drive. A hard drive will be provided for this purpose.

--Key Marketing Messages:  Find comfort in the richness of Soupline’s softness

--Target Audience: 20-35 year-old women, primarily in France, but this may also be distributed in other European territories such as Belgium, Greece, Denmark, and Sweden, so the secondary target is that broader European market.

--Executional Mandatories:

• If your commercial uses dialogue, the actors will need to speak authentic French from France. That is, they need to have an accent from France.
• Do not show competitive products or brands.
• When casting, be careful not to have a higher ratio of Non-European nationalities represented. Remember that this spot is mainly for the European market.

--Tone:  The commercial should be uplifting, tender, genuine, and relatable. It should be modern, vibrant, innovative, and appeal to younger consumers (but also to the general public).

**There can be humor, but it should be the lighthearted and with a tinkle in your eye. It should not be over the top or absurd, and should not come at the expense of anyone.

--Exposure: TV and Digital Channels primarily in France, but likely to also be distributed in other European territories such as Belgium, Greece, Denmark, and Sweden. May potentially also air in Australia and Latin America.

--Product: Depending on the approach, the Soupline team will determine whether product is needed, and if so, provide the appropriate product.

--Tentative Timeline: 

• Idea Phase: June 5 - June 9
• Idea Selected Sponsor: June 16
• Pitch Phase: June 16 - June 22
• Pitch Selected by Sponsor: June 29
• Pre-Production Phase: June 29 - July 17
• Video Phase: July 17 - August 8
• First Cut Videos Due for Tongal Review: August 8
• First Cut Videos Delivered to Sponsor: August 10
• Editorial Feedback from Sponsor: August 14
• Revised Videos Due for Tongal Review: August 18
• Revised Videos Delivered to Sponsor: August 21
• Editorial Feedback from Sponsor: August 24
• Final Master Files Delivered to Sponsor: August 28

This Project will be worth a total of $54,000 and consists of 5 Phases: an Idea Phase, a Pitch Phase, a Pre-Production Phase, a Video Phase, and a Revisions Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1 - IDEA PHASE: Tell us your Idea in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creators will receive $250 each . There are no residuals for this project. 

PHASE 2 - PITCH PHASE: Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on a winning Idea using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Treatment (REQUIRED): A detailed narrative description of what’s going to happen in the video.
• Script (REQUIRED): This should include dialogue from the video you intend to create.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Pitch Video (Optional): This is your opportunity to show us what you’re capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.

The ONE (1) most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, the Pitch Winner will receive $18,000 to help their ONE (1) 20-second TV Commercial, along with the TWO (2) 10-second cut-downs. Additionally, upon submitting Videos that satisfy the criteria laid out in their winning Pitch, the Pitch Winner will also be GUARANTEED an additional $35,250 at the close of the Video Phase, and be eligible for selection to move forward into the Video Phase. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Test Video Phase is announced.

If you’re selected as the Winner of the Pitch Phase, a Tongal producer will email you to help walk you through the Pre-Production and Approvals process.

PHASE 3 - PRE-PRODUCTION PHASE:  The ONE Pitch Winner from the Pitch Phase will enter the Pre-Production Phase (What is a Pre-Production Phase?). During this phase, filmmakers will need to receive the following Approvals from the brand:

• SCRIPT  – This project requires Script Approval before filmmakers move onto the Video Phase. The brand may provide feedback on your Script and ask you to submit a new version. There may be multiple rounds of feedback until a Script is approved by the brand.
• ANIMATION TREATMENT – *If the Pitch-Winner’s approach incorporates animation, this project also requires Animation Treatment Approval before filmmaker can move onto the Video Phase. The treatment should describe how you plan to execute the video and how you plan to bring the storytelling to life visually, and it should addresses character designs, animation style, color and tone, and other design cues that may be relevant to your Pitch.The sponsor may provide feedback on your Treatment and ask you to submit a new version. There may be multiple rounds of feedback.
• HEADSHOT  – This project requires Headshot Approval before filmmakers move onto the Video Phase. You must submit at least two actor options per role. If the brand does not approve either of your options for a role, you may be asked to submit two new actor options.
• WARDROBE - This project requires Wardrobe Approval before filmmakers move onto the Video Phase. You will need to submit descriptions and/or pictures of your cast’s wardrobe. You must submit at least two wardrobe options per role. If the brand does not approve either of your options for a role, you may be asked to submit two new wardrobe options.
• LOCATION - You must submit multiple images of your primary filming locations. The brand may provide feedback on your location and ask you to submit additional photos or to find a new location and submit images for that.

NOTE: No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.

PHASE 4 - VIDEO PHASE: Once the Pre-Production Phase is complete, the Pitch Winner will create ONE (1) 20-second TV Commercial, along with TWO (2) 10-second cut-downs, based upon their winning Pitch.

NOTE: The 20-second video and 10-second cut-downs are all due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos. Upon delivery of Final Master Video Files, you will also be required to deliver Project Files on a hard drive. A hard drive will be provided for this purpose.

--Video Phase Payout: The winner of the Video Phase will earn $35,250

--Music: Tongal has partnered with the premiere music provider Jingle Punks, which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand. Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork. Please check-in with your Tongal Producer before sourcing music from another music provider.

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won (up to $500 per place). That’s a potential $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

PHASE 5 - REVISIONS PHASE: Once the Video Phase has closed, the winning submitters will enter the Revisions Phase. During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback. Once the Videos are finalized, the Sponsor will rank the Videos and winners will be announced.

1. The Video MUST not exceed 20 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the French language. Keep in mind that dialogue should be minimal, if used at all.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 20 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video(s) without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.