Create an awesome slow-motion 15-second Video with the power of the Sony RX100 IV camera and its ability to shoot at 960fps.

Take a moment, fellow filmmakers, and think of the single coolest thing you’ve ever shot. And then, slow it down. Imagine it in 960fps, where the half-second before a diver slips into the water becomes a 15-second aerial ballet of summersaults and spins. Take a moment and visualize the ripples and the splash, or the shattering of a glass, or the slow death of every flickering ember of a firework blast. Slow motion is awesome. Undeniable. And you can have it yourself, with a point-and-shoot camera that fits in your pocket.

Sony is the leader in high-end point-and-shoot cameras, and their newest model, the RX100 IV, makes no compromises – it captures video in up to 40x super slow motion, with a super-high-speed 1/32000 sec. anti-distortion shutter, and it also captures 4k movies.  The list of features is truly impressive, but let’s not get distracted; this is about the slow-motion. Sony wants you, Tongalers, to showcase this awesome capability in a creative, fun and engaging way.

Since everything is cooler in slow motion, this could mean almost anything – athletic triumphs, huge laughs, epic dances, killer pranks, ethereal moments, you name it. Be imaginative and visual, and show us Sony’s promise that you can “Capture more than meets the eye.” We want you to amaze consumers and inspire them with ideas of how they can use this themselves.

And YES! You’ll be able to use the RX100 IV to do this. 

The goal of this project is to create a slow-motion 15-second Video that showcases the power of the Sony RX100 IV camera and it’s ability to shoot at 960fps, even with its compact body. The Video should leave the audience wowed, and wanting to capture their big moments in slow motion using this camera.

--Key Marketing Messages:

• Tagline: “Capture more than meets the eye.”
• The audience should come away thinking, “How is it possible for a point-and-shoot camera to be able to shoot such great slo-mo footage?”

--Executional Mandatories:

• Though this camera is a powerhouse that is also capable of shooting 4K video, they want to emphasize that it can shoot at 960fps, so Videos must include some slo-mo.
• The Video does not need to feature the camera itself, but Sony would like it to appear at some point, perhaps in a graphic overlay, so that consumers can visually identify it and understand that it is a point and shoot camera.
• Must indicate that the Video was “…shot with a Sony RX100 IV” somewhere in the Video; either throughout, or in the beginning.

--Target Audience: They want to target a mass audience to bring awareness, but historically their audience has leaned towards photo enthusiasts, male and female.

--Tone: Given the wide variety of incredible slow-motion subjects, they are open and flexible on the tone, but whether it’s comedy, action, or romance, it should be engaging and make people feel like they HAVE to see it.

--Exposure: The Videos are intended for use on Sony’s social channels, including YouTube, and as a digital web banner.

--Product: The Sony RX100 IV will be provided to the Pitch Winners and to select Wildcard filmmakers on a first-come, first-serve basis.  

--Note: Sony will also provide a branded bumper that they use on all Videos.

This Project will be worth a total of $24,000, and both the Pitch-Winners and winning Wildcard filmmaker will receive their own Sony RX100 IV Camera as an additional prize. The project consists of 2 Phases: a Pitch Phase, and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Sony Super Speed Video using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Script (Optional): This should include dialogue from the video you intend to create. 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The two (2) most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $2,000 to help create a Video, and will be loaned a Sony RX100 IV Camera to shoot it. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $5,000, at a minimum, along with a Sony RX100 IV Camera, and have a chance to compete for the $9,000 First Place Video. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 2: VIDEO – The two (2) Winners from the Pitch Phase will each create a 15-second Video based upon their winning Pitch.

All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on a totally original concept that is not based on any winning material from the Pitch Phase. A limited number of Sony RX100 IV Cameras will be available to loan to Wildcard filmmakers on a first-come, first serve basis. The Judges will score all Wildcard submissions and the highest scoring Wildcard Video, along with the two winning Videos submitted by Pitch winners, will be scored to determine the standings for the Video Phase.  Remember, the two Pitch winners, along with Wildcard creator, will receive prizes.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $9,000; 2^nd place $6,000; 3^rd place $5,000, and each Winner will receive a Sony RX100 IV Camera.

--Music:  Tongal has partnered with two premiere music providers: Audioblocks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won, up to $500 per place. Check out more about our Referral Program in FAQ.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 25 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.