We’re looking for campaign concepts with a clear organization strategy to populate SmartStyle Hair Salon’s social channels with episodic videos.

Getting a haircut shouldn’t cut into your time or your wallet and SmartStyle Hair Salons by Regis offer a smart solution.

SmartStyle Hair Salons are conveniently located inside Walmart stores and staffed by stylists who have the experience and expertise to give shoppers access to quality hair care at an affordable price.

With your help we want to build SmartStyle Hair Salon’s social presence and brand awareness with relevant, hair-centric content that helps communicate that SmartStyle salons allow guests to take a moment to themselves, while still making smart decisions. SmartStyle guests tend to prefer classic haircuts and functional styles and are less likely to adopt the latest hair trends.

Since SmartStyle Hair Salon’s presence on social media is currently limited, we want to create multiple episodic video series so there is always new content for their fans to come back to.

The campaign concepts you submit should feel ownable for SmartStyle Hair Salons and be true to its brand identity –  a quality, affordable salon experience. We want to break through the clutter and stand out with messaging that’s specific to the brand and their unique position in the hair salon market.

Your campaign concepts could involve but are not limited to ideas such as:

• Smart. Style. - For example, "two looks one cut" or "quick, easy and out the door hair."
• Style 2 Ways  - Quick styles for parent and child. Ex: braids, ponytails, curls.
• Product Shelf - SmartStyle’s favorite picks or highlighting multi-use products sold at SmartStyle.
• Hair for the Holidays - Seasonal series about hair styles that are great for holidays.
• My SmartStyle - GIF style content showing off beach waves, bouncy curls, ultimate shine etc.

Your submission should include:

• Overarching Campaign Concept – What is the concept that all the videos in the series should ladder up to?
• Specific Video Ideas – Examples of specific video executions (you will need to include at least two)

As you brainstorm, keep in mind that all of these videos will live on social channels so we’re looking for concepts that adhere to social media best practices (i.e. visually focused, work for sound-off, bite-size content, etc).

The goal of this project is to source campaign concepts with a clear organization strategy to populate SmartStyle Hair Salon’s social channels with episodic videos.

-- Target Audience: The suburban mom who is shopping at Walmart and looking to efficiently get through her to-do list and wants to stretch her dollar in every way possible.

-- Key Marketing Message: SmartStyle Hair Salons are a convenient, affordable way to work a hair service into your day during a

shopping trip to Walmart.

-- Tone: Friendly, welcoming, confident, reliable

-- Exposure: Social Media (Primarily Facebook & Instagram)

SmartStyle Digtial Channels

• Website: https://www.smartstyle.com
• Instagram: https://www.instagram.com/smartstylesalon/
• Facebook: https://www.facebook.com/SmartStyle/

This project will be worth a total of $1,000 and consist of a Concept Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: CONCEPT - Tell us your Overarching Campaign Concept in 500 characters or less. Please also list out at least TWO (2) specific video execution ideas that ladder up to the Overarching Campaign Concept.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

3. BY SUBMITTING A CONCEPT ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of sponsor.

5. Submissions must not portray sponsor in a negative way, the determination of which will solely reside with sponsor.

6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

7. Limit 5 submissions per member, per phase.

8. You must be at least thirteen (13) years or older to enter.

9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the official rules, the terms and conditions of these requirements shall prevail.