Create a fun and clever 30-60 second Pilot (and corresponding 15 second cutdown and 7 still images) based on a winning Ideas from the previous Sine Metu project. Videos should embrace the spirit of Jameson’s family motto and show what happens when you’re unafraid of embracing new experiences and people.

For over 230 years, the Jameson family’s motto has been “Sine Metu” – Latin for “Without Fear.” It’s a motto they take seriously and, even today, every bottle of Jameson Irish Whiskey bears that inscription on its label.

A little while back, Jameson asked Tongalers what Sine Metu means in their lives. Well, Jameson liked what they heard and now they’re back for more. Jameson’s looking for an entertaining Video based on one these winning Ideas from the Sine Metu Ideation project:

Share a Bottle - Everyone who orders a Jameson at a busy bar gets told "The only bottle is at that table". They have to choose whether they go up to the table to ask for some or not.

Elevator Awkwardness - Elevators don't have to be silent, awkward places, instead they can be a chance to step out of your comfort zone & interact with new people.

Noodle on those and check out the previous project for some context. Then tell us how you’d bring one of the above Ideas to life in a witty and exciting Pilot that embraces the Jameson family motto. And check this out - if your Pilot wins first place, you'll be asked to create three additional Sine Metu videos – for $50,000! Check the objectives section to find out more.

The goal of this project is to create a fun and clever 30-60 second Pilot (and corresponding 15 second cutdown and 7 still images) based on a winning Idea from the previous Sine Metu project to be the basis for a Series (3 addtional videos). Videos should embrace the spirit of Jameson’s motto and show what happens when you’re unafraid of embracing new experiences and people. Please take a look at the previous project brief to get a better idea of the tone Jameson is looking for.

NOTE: The 30-60 second video and 15 second cut-down and 7 still images are all due at the close of the Pilot Phase.  Please upload them as separate videos when submitting your Videos.

Note to Pitch Submitters: The 1^st place Pilot Phase winner will be asked to create a Series of three additional 30-60 second Videos (and corresponding 15 second cutdowns and 7 still images) for an additional $50,000. By pitching on this project, you are agreeing to comply with the Series Delivery Timeline if you are selected as the 1^st Place Pilot Winner:

Series Phase: September 7 - October 2

Once the Series Winner is chosen, Jameson will provide them with the Ideas for the reamaining three Videos.

Casting, Location and Script Approval: Jameson will have casting, location and script approval. Pitch Winners will be required to send Jameson casting selects, location options and a script for review before filming. While not required, pitch submitters are strongly encouraged to include casting/location/script in their pitch.

AGE REQUIREMENT: You must be at least twenty-one (21) years or older to enter.

--Target Audience: Men, ages 25-34, who are easy-going, fun loving, unpretentious and focused. They display a passion for life – physically, emotionally and socially. They are influenced by hipster and niche culture, taking style cues from here. They consume the majority of their media online and favour the real-time nature of social media feeds. They download films and stream TV shows, and enjoy hanging out at home with friends.

Other details about this type of "lad":

- Socialising is a priority in their lives, particularly with beers and whiskey in a local bar or at home.

- Sport is central to their world, whether playing, watching or as a way of socialising.

- Food consumption is fast and fun, as opposed to gourmet and studious

--Executional Mandatories:

• “Without Fear” should not be misconstrued as being rash, reckless or rebellious.
• Avoid showing/mentioning around the following:
  • Alcoholism
  • Drug Usage
  • Extreme Sports
  • Driving
  • Intoxication
  • Aggressive Consumption (downing a drink)
  • Violence
  • Political/Religious messaging

• Jameson is an Irish whiskey but please don’t focus your Video on Ireland or Irishness. It’s great to embrace the “gift of the gab” but leave the shamrocks on the cutting room floor.
• Avoid slapstick humor. We are looking for clever and subtle wit.

--Tone: Confident, subtle, witty, friendly and authentic. NOT arrogant, flippant, judgmental or exclusive.

--Exposure: Social video sharing platforms (YouTube, Facebook, etc.). Hulu and online advertising.    

This Project will be worth a total of $100,000 and consists of three Phases: a Pitch Phase, a Pilot Phase and a Series Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - ***BY SUBMITTING TO THIS PHASE OF THE PROJECT, YOU ARE AGREEING TO COMPLY WITH THE SERIES DELIVERY TIMELINE LAID OUT BELOW IN THE SERIES PHASE*** Please refer to the Pernod-Ricard Code of Conduct for Commercial Communication in the Assets tab to see what you can and cannot show on screen.

Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Script (Optional): This should include dialogue from the video you intend to create. 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

• Headshots/Casting Boards (Required): Casting notes or concepts, headshots of actors, etc.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The two most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $10,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $10,000, at a minimum, and have a chance to compete for the $20,000 First Place video prize and be ordered to Series for an additional $50,000. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 2: PILOT – The two winners from the Pitch Phase will each create a 30-60 second Video (and corresponding 15 second cutdown and 7 still images) based upon their winning Pitch.

NOTE: The 30-60 second video and 15 second cut-down and 7 still images are all due at the close of the Video Phase.  Please upload them as separate videos when submitting your Videos.

The Judges will score the two winning Pilots submitted by Pitch winners to determine the standings for the Video Phase.  Remember, both Pitch winners will receive prizes.

--End Card: A brand approved End Card will be supplied to the two Pitch winners for use in their Pilot. 

--Pilot Phase Payout: Winners of the Pilot Phase will earn the following prizes: 1st place $20,000 and 2nd place $10,000. 

PHASE 3: SERIES – The 1^st place Pilot Phase winner will be ordered to Series. They will create a Series of three additional 30-60 second Videos (and corresponding 15 second cutdowns and 7 still images) for an additional $50,000. If they are asked, the Pilot Winner will need to make themselves available to produce these videos according to the schedule below:

Series Phase: September 7 - October 2

--Music:  Tongal has partnered with two premiere music providers: Audioblocks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

1. The Video MUST not exceed 30-60 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least twenty-one (21) years or older to enter.

11. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.