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Sears Appliances Video Project
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Ended 4663 Days Ago
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Some companies are in the business of innovating products and features made for problems that don’t really exist. Have the electronic cereal dispenser, the wine glass holder necklace, butter glue stick, or the Snuggie made our lives better? True innovation, on the other hand, makes our lives and use of products significantly better. Think about it—we had wheels for +5,000 years and luggage (in one form or another) for about the same. But some genius combined the two and getting through the airport is an exponentially better experience. Simple, right?
Take Sears, for example. The business has tirelessly innovated in the appliance space for the past eight decades. Innovations that solve actual problems, that simplify, and that make our lives better. Sears’ current campaign sheds some light on these new features and they are turning to the Tongal community to help create a digital companion campaign.
The goal is to play with broader comical moments beyond the appliances themselves. For example, one of these new features is a refrigerator that heats water to the exact temperature you specify and dispenses it through the door. Your video can be about anything that can go wrong when you are not precise or exact enough. Situations do NOT have to incorporate appliances in any way. (Please see the Objectives section for the specific appliance features and the larger comic concepts they relate back to.)
Ideas and Videos do NOT have to feature appliances, in fact we’d prefer if they have nothing to do with appliances. A branded bumper highlighting the relevant feature will be provided. This is your opportunity to freely create a clever and engaging piece of comedy for one of America’s most venerable retailers.
The goal of this project is to create a 30-60 second humorous and entertaining video based on one of the below comical concepts. For reference we’ve also included the specific feature that this concept will be linked to in the branded bumper. However, as stated in the Background, videos do not have to integrate appliances in any way.
Comical concept: What can go wrong when large things have to fit into small places?
Related feature: A Dishwasher that has a top rack that easily adjusts up or down to accommodate tall items on the top shelf.
Comical concept: What can go wrong when you are not precise or exact enough?
Related feature: A Refrigerator that heats water to the exact temperature and dispenses it through the door.
Comical concept: What can go wrong when you try to do two things at the same time?
Related feature: A freestanding cooking range that has two ovens and can cook two separate full sized meals at the same time, at different temperatures.
--Target Audience: Home owners that are currently in or will soon be in the appliance market.
--Tone: Funny and clever.
--Executional Mandatories:
• Capture the viewer’s interest early.
• Comical situations must be based on one of the provided concepts.
--Exposure: Sears’ social channels
This project will be worth a total of $50,000 and consists of three phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: IDEA – Tell us your Idea for a Sears appliance video in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creators will receive $250 each and a 5% one-time residual payment for the winning Video their Idea is used to generate. (That means if your winning Idea is the basis for the 1st place Video, you will receive $1,000, the 2nd place Video $500, the 3rd place Video $450, and the 4th place Video $287.50 – see Video Phase Payout details below.)
PHASE 2: PITCH – Using text (500 characters or less), images (storyboards), video, and external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch (What Is a Pitch Phase?) for how YOU would go about producing a 30-60 second video based on the information contained herein. The 3 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive$1,500 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $5,750 at a minimum, and have a chance to compete for the $20,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch. All Pitches will remain private until after the winners of the Video Phase are announced and the Project is complete.
PHASE 3: VIDEO – The winner from the Pitch Phase will create a 30-60 second video based upon their winning Pitch. All other creators are invited to enter a “Wild Card” (What Is a Wildcard?) The Judges will score all Wild Card Videos and the one highest scoring Wild Card Video and the Videos submitted by the Pitch winners will be scored to determine the standings for the Video Phase. Remember, the three Pitch winners, along with one non-Pitch Video creator, will receive prizes.
--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $20,000, 2nd place $10,000, 3rd place $9,000, 4th place $5,750 (less any 5% one-time residual payments paid to Idea winners, as applicable).
-- Music: Tongal has partnered with three premiere music providers: Audiosocket, Killer Tracks and Music Dealers. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.
1. Videos MUST NOT exceed 60 seconds in length. Preferred format is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In addition to the judging criteria stated in the Official Rules, pitches will also be evaluated on that member's ability to execute the Video based on their prior work and experience.
4. In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sears.
6. You will be judged on how well you satisfy the factors contained in the Project Objectives pages, in the judges' sole discretion.
7. Submissions must not portray Sears in a negative way, the determination of which will solely reside with Sears.
8. Videos must be in the English language.
9. Limit 5 submission(s) per member.
10. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning creators MUST also provide Talent and Music Releases for all assets audible in the spot.
11. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES SOLELY THE PROPERTY OF TONGAL – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEB SITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
12. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a QuickTime .mov file in uncompressed, Animation or ProRes HQ codec at 1920x1080 to claim your prize.
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.