SEO wonks and copywriters, help us write search ads that will make Tongal more discoverable by writers, directors, and animators.

How many search queries does the average person make in a day? LMGTFY!

OK, so the jury is still out on exactly how many times we rely on the Internet to tell us how babby is formed, but it’s safe to say that humans have a lot of questions. And nearly 30 years after Archie, search engines continue to be one of the most powerful ways to discover information on the web. 

We think Tongal is the answer to many career-related questions that writers, filmmakers, and animators might have. Trouble is, they just haven't found us yet. That’s why we need your help to write search ads that will cut through the clutter and lead creators to our virtual doorstep.

So think: If you were searching for your very first professional production gig (or your 100th), or opportunities to earn extra money for your creativity, or simply a community of supportive creators who you can learn and grow from, what words would convince you Tongal was worth a look?

The goal of this project is to source the copy for 5 original Search Ads that will help a new wave of creators discover Tongal. Search Ads are a way to connect people with the products and services they're already searching for in a clever, non-invasive, engaging way.

--Key Marketing Messages: 

• Tongal community members work with some of the biggest networks, studios, and brands to develop content. 
• Our community is made up of writers, directors, animators (and more!) who earn a living doing what they love to do.
• Tongal community members have made $50 million+ through our platform.
• And, since you’re a part of the community, feel free to include any other key marketing messages that you think will appeal to potential Tongal creators.
  
  

--Target Audience: Potential Tongal community members, freelance creators, writers, directors, and animators

--Executional Mandatories: 

• Ads must be factual and concise. Say what you really mean.
• Use correct grammar, punctuation, and spelling. This is not the time to abbreviate to fit more characters into the submission field.
• Remember, the copy you enter into the ‘Headline’ and ‘Description’ submission fields is the exact copy you are proposing for the final Search Ad.
• Please see Project Details for the exact character limits and specifications you must meet in your submission.

--Tone: We are open to a wide range of tones

--Exposure: Search Engines like Google and Bing (very glamorous, right?)

This Project will be worth a total of $500 and consists of a Search Ad Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: SEARCH AD – Submit your Search Ad copy in 270 characters or less. The winning Search Ad creators will receive $100 each.

• Submission Title (up to 50 characters) - This title will NOT be in the main ad copy, it just helps us identify your submission on the Tongal platform during the internal evaluation phase. So make it snazzy!
• Search Ad (up to 270 characters) - All the copy for your Search Ad located in one field. We suggest filling this in last (just copy+paste your 3 Headlines and 2 Descriptions).
• Headline 1 (up to 30 characters) - People are most likely to notice your headline text, so consider including words that people may have entered in their search or words that promote Tongal’s platform and creative opportunities.
• Headline 2 (up to 30 characters) - Each headline you write for your submission should feel connected to and build upon the others.
• Headline 3 (up to 30 characters) - Think about headlines that will quickly let people know what Tongal can offer them.
• Description 1 (up to 90 characters) - Descriptions should highlight details about Tongal’s platform and creative opportunities.
• Description 2 (up to 90 characters) - It’s a good idea to include a “call to action”— the action you want people to take like “Sign Up” or “Submit a Pitch” or “Browse Open Projects” —in the description.

Here’s an example from Google Ads that illustrates the difference between the Headlines and Descriptions:

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member.

7. You must be at least thirteen (13) years or old. 

8. The Sponsor reserves the right to repost the contest at their discretion.

9. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.