
SYFY wants you to celebrate one of your favorite horror genre stories with a 15-second recreation of a famous moment from that movie or series.
We don’t have to tell you Halloween’s coming. You know. You’ve probably already got a costume lined up. Not because you’re looking for candy, but because you’re a fan. Horror fan? Genre fan? Try both. To you, Halloween is not a day; it’s a state of mind – an opportunity to unleash the super fan inside and pay tribute to the characters and stories that you love.
Enter SYFY, the network that knows a little something about paying tribute. Hence the 31 Days of Halloween, a month-long celebration of all things Halloween and horror. As part of this year’s celebration, SYFY wants you to pay tribute to one of your favorite films in the wide world of the horror genre with a 15-second recreation of a famous scene, shot, moment, or line from the film or series.
SYFY isn’t looking for artful shot-for-shot remakes here. We’ve all seen the originals. This is different. They’re looking for labors of love, by fans, for fans. So think more Be Kind, Rewind swedes than the IT reboot. Does that mean it’s a little playful? Does that mean it’s a knowing wink from one Jigsaw fan to another? Yeah, maybe. We’re not looking for fidelity – just passion. Check out a few videos from SYFY’s “It’s a Fan Thing” series and you’ll see a similar format they’ve used:
Like these, your Video’s going to be used as a network identifier for SYFY, on digital platforms, and maybe even on TV. We’ll provide SYFY brand assets and graphics – you just need to provide the fan service.
Here is a rundown of the project:
What is Required to Submit your initial Pitch:
The goal is to produce a 15-second Video for SYFY that recreates a famous moment from one of your fan-favorite horror genre films or series, and can be used as a network identifier, incorporating the SYFY branding and graphics. Your video should be accompanied by a social-optimized GIF in 1:1 aspect ratio.
We can’t stress enough that your Video should feel like it’s made for the fans, and the people who watch and love horror stories, so it’s got to feel authentic. Get in touch with what you love and crave about your favorite characters and stories, then offer up what you know fans want based on what you would want. Think about the most memorable moments, the scariest scenes, the craziest shots, weirdest devices, most bad-ass lines, and the most watchable characters. Write to details and specifics that only a nerd would get, and go for it. And remember, horror is a wide genre, and it includes categories like sci-fi horror and action horror, so don’t limit yourself to the obvious.
--Deliverables Due:
--Target Audience:
Horror & genre fans. Sure, they skew young, diverse, and metropolitan, but this ain’t about about demographics. The 50 million people who geek out over a genre show every week are all ages; all backgrounds; all shapes, sizes, and species. They are defined not by who they are, but by what they love, and this is what they love.
--Tone:
--Exposure:
Videos will be distributed on SYFY’s owned channels and digital platforms, including YouTube, Facebook, Instagram, as well as SYFY’s website, and potentially on TV.
PRE-PRODUCTION – The Pitch Winner from the Pitch Phase will enter the Pre-Production Phase (What is a Pre-Production Phase?), which means you will be required to submit a detailed Treatment for Approval before moving onto the Video Phase.
IMPORTANT: You may not begin shooting your Video until you receive a greenlight from SYFY. If you begin shooting your Video during Pre-Production, there is a chance you will need to re-do work (at your own expense), so please don’t jump the gun.
Expected Timeline:
Note that this is a *very* aggressive timeline, and all filmmakers will be held to strict deadlines for delivery, barring any adjustments made by SYFY after pitches have been selected.
This Project will consist of 4 Phases: a Pitch Phase, a Pre-Production Phase, a Video Phase, and a Revisions Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on the creative ask laid out above:
The Film You’re Paying Tribute To (REQUIRED): In 60 characters or less, give us the title of the film or series you’re paying tribute to.
The FIVE (5) most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $3,000 to help create their Videos. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED an additional $3,000. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 2: PRE-PRODUCTION – The Pitch Winner from the Pitch Phase will enter the Pre-Production Phase (What is a Pre-Production Phase?), which means you will be required to submit a detailed Treatment for Approval before moving onto the Video Phase.
No filmmakers may begin shooting their Video until Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.
PHASE 3: VIDEO – Once the Pre-Production Phase is complete, all FIVE (5) Pitch Winners will create a 15-second Video, and a social-optimized GIF, based upon their winning Pitches.
NOTE: The 15-second Video, and social-optimized GIF, are both due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.
--Video Phase Payout: The Winners of the Video Phase will earn $3,000. There are no residuals on this project.
--Music: Tongal has partnered with the music provider Jingle Punks for this project, which can be used to source music for your Video submission. Music from Jingle Punks is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using Jingle Punks, click the name above.
Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand. Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.
PHASE 4: REVISIONS – Once the Video Phase has closed, the winning submitters will enter the Revisions Phase (What is a Revisions Phase?). During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback. Once the Videos are finalized, the Sponsor will rank the Videos and winners will be announced.