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Redbox Instant by Verizon Video Project
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Ended 4618 Days Ago
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Tongalers, we know you love movies. That’s why we’re really excited to bring you a project that puts your love of movies center stage! Drum roll please…
We’ve teamed with Redbox Instant by Verizon to give you the opportunity to show other movie-lovers how they can MAKE ANY MOMENT A MOVIE MOMENT!
The Set-Up: The beauty of instant unlimited streaming on Redbox is spontaneity. You can fire it up whenever/wherever you want – any moment at all – and that’s what we want to see, people suddenly being inspired to turn any moment into a movie moment. Seriously. Any moment. Surprise us.
The Hollywood Ending: Your awesome videos will inspire movie-lovers to sign up for Redbox Instant by Verizon and get “One Free Month of Movies!” (No chase through the airport required.)
As the credits roll and a power ballad plays: Redbox Instant by Verizon is looking for your fun, witty Videos that really show off your passion for movies and how there’s a movie for every moment… and a moment for every movie!
Just a friendly reminder to anyone about to make a video for this project -- remember to make your videos as fun and shareable as possible to maximize the viral video potential.
Make sure your video answers “why Redbox Instant?”. Make it clear that Redbox Instant is the best possible way/solution to "make every moment a movie moment."
The goal of this project is to create a funny and shareable 60 second video (with :30 and :15 second cutdowns) that shows movie-lovers how they can “Make Any Moment a Movie Moment!” with Redbox Instant by Verizon.
With Redbox Instant by Verizon you can literally have unlimited streaming access to thousands of hit movies no matter where you are, plus 4 free DVD credits at any kiosk per month. That’s why your video should make movie-lovers and savvy-streamers alike want to sign up for Redbox Instant by Verizon today to get one free month of movies (with no contract required)!
Make those relatable, everyday moments and the instant decision to go make it a “Movie Moment” over-the-top, surprising, unexpected and funny.
Just a friendly reminder to anyone about to make a video for this project -- remember to make your videos as fun and shareable as possible to maximize the viral video potential.
Make sure your video answers “why Redbox Instant?”. Make it clear that Redbox Instant is the best possible way/solution to "make every moment a movie moment."
-- Key Marketing Messages: NOW YOU CAN MAKE ANY MOMENT A MOVIE MOMENT
Love the spontaneity of being able to get the movies you want, when you want them? At any moment? Even the most unlikely of moments? Like on your way home from work? In your kid’s bedroom? At a video store? ;) Now you can… with Redbox Instant from Verizon. Make every moment a movie moment, with unlimited streaming of all your favorites via Redbox Instant by Verizon -- plus 4 DVD rentals from our kiosks every month when you subscribe. For only $8 a month you can enjoy all your favorite movies whenever and wherever you want them. Your first month’s free when you order today, and there is no long term contract. So try it today!
-- Other Thought-Starters:
+ RBI is all about great movies not killer TV and meh movies
+ Disks + unlimited streaming = There’s always a movie we want to watch!
+ RBI makes unlimited streaming easy and worth it to figure out
--Target Audience: The 50 million value conscious movie lovers who have used a Redbox kiosk within the past 90 days. Some of these people will need instruction on how to stream, others will need to download the app to their Xbox/ Roku/ PS/ etc, others will just need to hit the app on their smart TV. Our sweet spot is people who can stream.
--Executional Mandatories
--Tone: Enthusiastic, witty, and passionate about all things movies. As the sign in the Redbox Instant lobby reads, ‘work hard, play movies!’
--Exposure: Intended for use on Verizon and Redbox digital / social channels.
This Project will be worth a total of $30,000 and consists of Three Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: IDEA – Tell us your Idea for a Redbox Instant by Verizon “Make Any Moment A Movie Moment” Video in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Video(s) based on their Idea. (That means if your winning Idea is the basis for the 1st place Video, you will receive $800, and the 2nd place Video $400) – see Video Phase Payout details for more information.
PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:
The ONE most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $5,000 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $8,000 at a minimum, and have a chance to compete for the $16,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 3: VIDEO – The ONE Pitch winner from the Pitch Phase will create a :60 Second (with a :30 and a :15 second cutdown) Video based upon their winning Pitch. All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on one of the winning Idea(s) from the previous Phase or a totally original concept that is not based on any winning material from the Idea Phase. The Judges will score all Wildcard submissions and the ONE highest scoring Wildcard Video along with the ONE Pitch winning Video submitted by the Pitch winner will be scored to determine the standings for the Video Phase. Remember, the ONE Pitch winner, along with ONE Wildcard creator, will receive prizes.
-- Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $16,000 and 2nd place $8,000 (less any 5% one-time residual payments paid to the Idea winner(s), as applicable).
-- Music: Tongal has partnered with three premiere music providers: Audiosocket, Killer Tracks and Music Dealers. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.
-- Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $900 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.
1. The Video MUST not exceed 60 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Should you win, you will also be required to provide a 1080p master file. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. Videos must be in the English language or subtitled.
8. Limit 5 submissions per member, per Phase.
9. You must be at least thirteen (13) years or older to enter.
10. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
11. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
12. The Sponsor will be entitled to reasonable revisions on the finished Video(s) without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
13. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a QuickTime .mov file in uncompressed, Animation or ProRes HQ codec at 1920x1080 to claim your prize.
14. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.