Hey everybody, dust off your spy-glass and get ready to solve a new puzzle because we’ve got a tidy little riddle for you:

Clue #1: It’s totally new: a two-part project for a “Mystery Sponsor” with NO filmmaking component.  Just a NAME and a VISUALIZATION, so anyone can participate.

Clue #2: Although we can’t tell you which brand it’s for, we can tell you a little about the product-category.  It’s your trusty old-friend, deodorant. Chances are you’ve had a long, co-dependent relationship together protecting you from odor and sweat-- thanks, puberty.

Clue #3:  This deodorant is for guys.  Masculine, confident, ambitious guys… guys like “Jack.” Everyone knows a “Jack” – he’s the kind of person that seems to know where he’s going, without having to make a stage-production out of it.  Age wise, let’s just say Jack’s a millennial.  He’s attractive, but he’s no narcissist.  He’s in control of his life and his look.  It’s his -- and he’s good with it.  Good grooming is something he takes pleasure in, but he doesn’t obsess about it.  And a good smell isn’t something he uses to overwhelm anybody.  After all, Jack knows that he’s going to take center stage:  not some overcooked bro-hammer cologne.  Not a Jack move.   

Jack’s optimistic, enjoying the glide (and the bumps) that mark his transition from the free-wheeling college days to the grittier, but much-preferred real world.  Jack welcomes the challenges head-on.  He likes his friends, both his fellow-guys and the girls they hang with.  He also likes himself – likes who he’s turning out to be.

So…now imagine you’re this altogether together guy: Jack.  And you’re doing your shopping for the week which you’ve found, oddly enough, that you rather like doing.   But there you are…facing a store shelf with seemingly endless deodorant options.  Here’s the challenge: which product is going to make you think: “Well…yeah. Obviously this one is for me, I need this specific deodorant.  I like the name.  Like the look.  I like the way it smells. This stuff is going to work.  I’m going to look right, smell great and be CONFIDENT.”  

Okay, now it’s your turn: put YOUR whole nose to the grindstone, both elbows in the grease: and CREATE THAT PRODUCT!   NAME IT FIRST.  Then show it to us.

The goal of this project is to generate creative NAMES and VISUALIZATIONS (conceptual visual tools, mood boards, tone reels, powerful images, etc.) for a deodorant product that men like Jack will need in their lives. 

First, the NAME. Make sure and put a “wow factor” in it.  Sure, Jack is cool, relaxed -- but a great name will help him remember…   So, give it a personality.  A hook.  Use powerful words that evoke emotion and convey the essence of this product as YOU understand it. 

Next: VISUALIZATIONS.  Put us in that mood.  Make us see how it feels, and feel how it looks.

Whatever your product, Names and Visualizations should feel distinct, and potent. They should be relevant to the consumer we’ve described.  (Jack!)

--Target Audience: 20-something males who know where they’re headed, and want to get the most out of life: sharing the whole experience with their friends.

--Tone: No nonsense.

This project will be worth a total of $12,500 and consist of two phases, a Naming Phase, and a Visualization Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: NAME – Come up with a creative, original, memorable and timeless name for this new product. In the “title” section of the submission form, place your name for the new product and, in the body, add any color that you think will support your submission (e.g. why would Jack buy it?).  Put a “wow factor” behind the name and evoke emotions that convey the essence of this new product.

PHASE 2: VISUALIZATION – Give us your best Visualization (conceptual visual tools, mood boards, tone reels, powerful images, etc.) based on one of the winning Names. The FIVE most compelling Visualizations will be selected and (upon submitting their Winner's Affidavit and IP Assignment) the winners of the Visualization Phase will earn the following prizes: 1^st place $3,000, 2^nd place $2,500, 3^rd place $2,000, 4^th place $1,500, 5^th place $1,000 (less any 5% one-time residual payments paid to Name winners, as applicable). All Visualizations will remain private indefinitely to avoid information cascades.

--Music: Tongal has partnered with Audiosocket, a boutique music licensing and technology company representing more than 2,400 emerging bands, composers and record labels. This is not "stock" music. It is an inventory of more than 40,000 original, culturally relevant songs and music that have been compiled into a premium roster.  Audiosocket's music will be available to Tongal members at no charge solely for their incorporation into Tongal members' submissions to the Mystery Sponsor Project.  Tongal members are encouraged to browse the Audiosocket roster, available by clicking on the "Audiosocket" button on the right hand side of this page. If you are interested in using a track from the Audiosocket roster, as described above, just add the track(s) you want to use to your cart using the "+cart" button, then click the "checkout" button.  Enter the Tongal project name and click the "purchase and download" button to acquire the track for free ($0.00). Lastly, click the "download track" button, which will initiate the music file download. You may only use THREE Audiosocket tracks maximum as part of your video submission. 

1. Unless otherwise permitted in these General Requirements, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information about your work regarding the source, the creator and any background information such as reference materials ( things that inspired you)  as requested by Tongal, Inc. (“Tongal”).  Visualizations must NOT contain any content that is in violation of or infringes any intellectual property rights of any third party, including but not limited to copyrights, trademarks and rights of publicity and privacy. Keep backgrounds and props as GENERIC as possible.

2. Visualizations must NOT include any mention of, reference to or visual image/shot for any deodorant/antiperspirant on the market.

3. Visualizations cannot contain any unsuitable or offensive content, including any profanity, offensive language, sexually-explicit content, nudity, disparaging or libelous content or otherwise objectionable material, the determination of which is solely at the discretion of the Sponsor.

4. Visualizations must be in the English language or subtitled.

5. Limit five (5) Visualizations per member, per phase.

6. You must be at least eighteen (18) years or older to enter and a resident of the United States.

7. In the event that Tongal does not receive a minimum of seventy-five (75) Names or Visualizations during a phase, no Names or Visualizations will be selected, and the Project will repost for fourteen (14) days, or for such period of time as Tongal or The Sponsor deem necessary to receive a number of Visualization to facilitate the Project itself and the selection of winning Visualization(s). 

8. You cannot submit a Visualization if you currently work  for or have ever worked for a manufacturer of deoderants or antipersperants, any advertising, marketing or promotions agency working with such manufacture, Tongal or if you are the immediate family member (parent, child, sibling or spouse) or household member (whether related or not) of the  same.  You cannot submit a Visualization if you currently work for, or have other obligations to, a party that would have any ownership or other interest in the Visualization or if your Visualization would violate any rights of that party or would be contrary to any of your obligations to that party.

9.  You cannot submit any Visualizations that have been entered in any previous contest, won any previous award or been published or distributed in any media (including without limitation on the Internet).

10.  You understand that your Visualizations are not being submitted to Tongal in confidence or in trust and that no confidential or fiduciary relationship is intended or created between you and Tongal by submission of your Visualizations.  Your Visualizations will be treated as non-confidential and non-proprietary.  Tongal finds that many submissions that it receives, including those from professionals, are identical or substantially similar to content already available in the public domain, that contain elements or content developed by Tongal’s community; or, for a host of many other reasons, are not novel or unique.  You acknowledge and agree that Tongal’s use of other material containing elements similar to or identical with those contained in your Visualizations will not obligate Tongal to negotiate with you or entitle you to any compensation and neither Tongal, The Sponsor nor The Agency will be liable to you in any way.

11.  In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winners will be asked to sign a Work for Hire agreement provided by the Client.

12. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES SOLELY THE PROPERTY OF TONGAL – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES.  YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEB SITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

13. See OFFICIAL RULES for additional general contest information, terms and conditions. If there is any conflict or inconsistency between these General Requirements and the Official Rules, the terms and conditions of these General Requirements shall prevail.