Come up with fun Marketing Ideas that serve to create awareness of PogoCam™among millennials, tech-savvy consumers and those interested in new technology.

Imagine this: You are out on the town with friends, having the time of your life and you want to capture the excitement. As you struggle to pull your phone out of your purse and open your camera app, you miss that perfect moment! Sound familiar? Too bad you can’t put the good times on hold to take a picture.

Luckily, with the new PogoCam you can capture life as it happens. PogoCam™ is a proprietary wearable high quality camera that is more user friendly and convenient. PogoCam’s™ very small size allows for the camera to be attached to virtually all eyewear to take pictures and record videos. (You can see more of how it works here: pogocam.com)

So Tongalers, this is where we turn to you. We need your clever Marketing Ideas to create buzz around the product launch of PogoCam’s smallest Look & Shoot™ camera in June 2017. Your idea should show people how PogoCam lets them live in the moment and capture it too.

Check out the Objectives below for more details.

The goal of this project is to generate Marketing Ideas for PogoCam to create awareness of the world’s smallest and lightest wearable camera that attaches to virtually all eyewear. We’re looking for ways to generate buzz and catch consumers’ attention for this new product launch – by any means necessary.

Your Marketing Ideas should emphasize how PogoCam allows you to live in the moment. Whether it’s a heartfelt, emotional situation or a fun, outrageous event, PogoCam will let you experience it, save it for later and share it with friends and family.  As part of your submission, you are required to provide a supporting document with a detailed description of how you envision your Marketing Idea being activated. Along with your description please feel free to include reference images and links to help further articulate your vision.  The support document (Treatment) should help bring the idea to life in a more visual way outside the 500 characters given. It can be photos, renders, videos that serve as an example or inspiration for the idea. The concepts will be judged in how well you respond to the brief’s challenge, and the supporting document is a way to help you bring more context/color to the idea so we highly encourage you to give it a thought.

To clarify what we mean by “Marketing Ideas”, it’s everything from using celebrities to creating a viral video in social media.  Here’s a few examples (note: but these ideas have been considered, so please don’t submit them):

• Have a flash mob made up of people on pogo sticks in Times Square.
•  Spring Break “Takeover” (a product sponsored event)

--Key Marketing Messages: 

• Call out how PogoCam has “Hand’s free Video & Photography in the moment.”
• Experience. Capture. Share.
• Experience life from your point of view
• Capture life as it happens
• Fashionable – You don’t have to compromise your style
• Stay in the moment; focus on what matters. Be in the moment.

--Target Audience: 

Millennial consumers and early tech adopters (specifically those who enjoy sharing photos or sharing their life to friends and the world)

--Executional Mandatories:

• All Marketing Ideas should be able to be executed in Mid-April to May before the product launch.
• Your Marketing Idea should be something that is able to be captured on video in order to be amplified to a larger audience.
• Please don’t submit college student contests of sharing photos

--Tone: Personal, fun, friendly, simple, genuine, honest, accessible, inclusive.

This Project will be worth a total of $15,000 and consists of a Marketing Idea Phase.  Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: MARKETING IDEA – Tell us your Marketing Idea for PogoCam in 500 characters or less. As part of your submission, you are required to provide a supporting document with a detailed description of how you envision your Marketing Idea being activated. The six (6) winning Marketing Idea creators will receive $2,500 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.

3. BY SUBMITTING A ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

7. Limit 5 submissions per member, per Phase.

8. You must be at least thirteen (13) years or older to enter.

9. In the event that fewer than 100 Marketing Ideas are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.