Plarium is looking to create a suite of Facebook videos for Vikings: War of Clans that focuses on social gaming and the ability to play with others.

Imagine being a Viking chief in a ruthless world governed by freedom, power, fear and violence. In this world you must lead brave warriors into battle, conquer the world and prove your mighty rule against other clans from all over the world.

Welcome to the world of Vikings: War of Clans.

Vikings: War of Clans (created by Plarium, one of the world’s fastest-growing developers of social, mobile and web-based games) is a strategy MMO (massively multiplayer online) game where players have to cooperate with each other to create their own clan. The main game goal is to capture the place of power – a unique location placed at the center of every kingdom.

Working with Tongal, Plarium is looking to create a suite of Facebook videos for this game that focuses on social gaming and the ability to play with others.

If you’re down to play, please read below for more information:

• We’re looking for two filmmakers to each create a suite of social content.
  • Suite A: ONE (1) 15-second video and TWO (2) cinemagraphs
  • Suite B: THREE (3) 6-second videos.
  • Please specify which suite of content (A or B) you are pitching against. You are welcome to pitch on both suites in separate pitches.

• We’re not expecting you to cast Liam Nielson in your video (unless of course you can). Instead, we’re looking for you to focus on the social aspects of the game and the ability to play with others.

• Check out the examples of good and bad videos. The "good videos" are "good" because they highlight the social aspect of the game.

• As these videos will be playing on Facebook, please check out our Facebook best practices in the assets section.

• The takeaway from your content should be: I want to download and play that game now!

• In-Game assets will be provided to the pitch winners as well as a bumper.

The goal of this project is to create a suite of Facebook videos for Vikings: War of Clans that focus on social gaming and the ability to play with others.

--Key Marketing Messages: 

The key marketing message is to show off the social gaming experience and show that individuals can play for free.

--Taglines: Join mighty clans! Conquer the world! Forge an Army!

--Target Audience: The target audience is mostly men between 25 and 55. However, there is a small but active community of women as well. Your videos should be related to the target audiences.

--Executional Mandatories:

• Please do not show blood.
• Text in your video should be used sparingly.
• Do not show or refer to other games.

--Tone: The tone of your content should be similar to Vikings (the TV show) and Game of Thrones.

--Exposure: Facebook Ads

This project will be worth a total of $25,000 and consists of THREE (3) phases: a Pitch Phase, a Video Phase and a Revisions Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the sponsor why you should be selected to execute a suite of videos using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Deliverables (REQUIRED):Select which suite you’re pitching on. You can pitch on both in separate submissions.
  • Suite A: ONE (1) 15-second video and TWO (2) cinemagraphs
  • Suite B: THREE (3) 6-second videos.

• Treatment (REQUIRED): A detailed narrative description of what’s going to happen in your suite of videos.

• Script (Optional): This should include dialogue from the video you intend to create.

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

• Pitch Video (Optional): This is your opportunity to show us what you’re capable of. Consider submitting a pitch video in which you tell the sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome.

The TWO (2) most compelling pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $5,000 to help create the video. Additionally, upon submitting a video that satisfies the criteria laid out in your winning pitch, the pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, ifyour pitch is selected and you execute your pitch effectively in your video submission, you will win an additional $7,500. For an example of an effective pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All pitches will remain private until after the winner of the Video Phase is announced and the project is complete.    

PHASE 2: VIDEO - Once the Pitch Phase is complete, the pitch winners will each create a suite of videos based upon his/her winning pitch.

-Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1^st and 2^nd place $7,500.

--Music: Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand.

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your video paperwork.

PHASE 3: REVISIONS - Once the Video Phase has closed, the winning submitters will enter the Revisions Phase (What is a Revisions Phase?). During this phase, filmmakers will perform reasonable edits on their videos according to the sponsor’s feedback. Once the videos are finalized, winners will be announced.

1. The video MUST not exceed 15-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of sponsor.

6. Submissions must not portray sponsor in a negative way, the determination of which will solely reside with sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 50 pitches are received, the sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, pitches will also be evaluated on that member’s ability to execute the final video based on their prior work and experience as a filmmaker.

13. The sponsor will be entitled to reasonable revisions on the finished videos without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.