Drive awareness of Pipcorn heirloom snacks with taglines and short video concepts that bring them to life.

Imagine you're at home watching your favorite show with your family. The only thing missing is the perfect snack! And the perfect snack is one that simply tastes delicious and makes you feel good.

Sometimes that crunchy snack is so irresistible, it's hard to stop yourself from eating just a few more pieces. But when it's that good, it's worth it.

With Pipcorn heirloom snacks, it's ok to grab another handful. All of their products are organic, non-GMO, gluten-free, and made from heirloom corn - so you can enjoy an entire bag of Pipcorn without feeling bad about yourself. 

The goal of this project is to raise awareness about Pipcorn's heirloom snacks, and let consumers know that Pipcorn products allow you to feel amazing no matter how much you eat. Now, Pipcorn wants your help expressing that idea in a catchy tagline and how you'd shape it into a short video.

EXPOSURE:

• YouTube, Facebook, Instagram, & Instagram Stories
• Please check out the platform best practices page.

TARGET AUDIENCE: 

• Millennials, especially with young children. 
• Their primary consumer is a 25-35 year-old suburban mom who typically shops in the health aisle of the grocery store or occasionally on InstaCart.
• More affluent households in the $75K+ range 

TONE: 

• Aspirational yet approachable, fun, friendly, and social
• Humor is a part of the Pipcorn brand, but it should not be demeaning or making fun of anyone. Clever humor is the Pipcorn approach.

EXECUTIONAL MANDATORIES: 

• Your tagline should revolve around the idea that it's OK to eat more Pipcorn, but SHOULD NOT touch on dieting or excessive consumption.
• Your concept should give detail on your tagline: how it will work on various platforms and how it will catch consumer attention while conveying what makes Pipcorn a unique snack. Explain how your tagline will anchor this short video and why consumers will respond to it. How does your tagline make Pipcorn stand out in a crowded snack field?
• It is strongly suggested that your concept revolves around the theme of enjoying Pipcorn together as a family.  
• "It's OK to want more" can serve as a creative jumping-off point for you; however, your idea DOES NOT have to build directly off it.

Every Pipcorn product is organic, non-GMO, gluten-free, and made from heirloom corn. With choices like mini-popcorn, cheese balls, corn dippers, and snack crackers, Pipcorn offers better-for-you versions of your favorite childhood snacks.

Pipcorn really wants your unique perspective on how to make people feel good about eating more - so be creative with the copy in your taglines and concepts. 

In order to be considered for this project, you must include the below materials in your concept:

• TAGLINE (REQUIRED): Tell us your tagline in 140 characters or less.
  
  
• CONCEPT (REQUIRED): Tell us your concept in 250 characters or less. Your concept should detail how your tagline will work on various platforms and catch consumer attention while conveying what makes Pipcorn unique and how your tagline will help capture consumer attention. Remember, a concept is not a detailed script — it is a spark of inspiration or a distillation of what will happen in the video. As always, concepts should be clever and engaging.

Three greenlit concept creators will receive $250 each. Should your concept be selected, you must complete the Winner Affidavit and IP Assignment forms in order to receive payment.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
   
   
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
   
   
6. Limit 5 submissions per member.
   
   
7. You must be at least thirteen (13) years or old to enter. The Sponsor reserves the right to repost the contest at their discretion.
   
   
8. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.