The goal of this project is to create a positive and empowering 30-second Video that drives Moms with children behind the growth curve to use PediaSure. 

If your grandmother had some miracle food that she insisted! would make you grow up big and strong, she wasn’t the only one. Generations of conventional wisdom and old wives’ tales have propped up dietary solutions ranging from canned pineapple to cocoa, meatloaf, and plain old milk. But for many Moms, seeing their child grow up big and strong is a real concern because their kid is falling behind in height and/or weight. These Moms need real results. That’s where PediaSure comes in.

A child grows up to five times by the age of four, and if a child is behind the growth curve during this critical period, every day they lack the correct nutrients is a missed opportunity to get them back on track. A normal diet alone may not be enough. For Moms, it’s a tough spot to be in, and they'll try things like extra food servings, calorically dense food, and even multivitamin pills. PediaSure, however, is the clinically proven solution that will help kids who are behind the growth curve catch up. It’s not a meal replacement, and it’s not just filling in nutritional gaps – PediaSure is an everyday nutritional supplement for children who need more than the 3 meals a day they’re getting. With PediaSure, Moms can see results in just eight weeks with 2 bottles a day. Now, let’s make PediaSure the sole solution for Moms who have children behind the growth curve.

This project is intended for broadcast television usage, so check out the details below… 

The goal of this project is to create a positive and empowering 30-second Video that drives Moms with children behind the growth curve to use PediaSure.

PediaSure is clinically proven to help kids grow with 2 bottles per day in 8 weeks, and that point of differentiation should be a major focus of the Video. Additionally, while the Video should introduce the “problem” of having a child who is behind on the growth, it should focus more on the “solution” of PediaSure. It's also important that PediaSure not come to the rescue; it should be Mom who finds the solution.

NOTE: This project will require an Animatic/Production Phase before the Video Phase, and Pitch-winners will be required to create an Animatic or Test Video that will be delivered within 10 days of the close of the Pitch Phase. This Animatic or Test Video will then be tested by the sponsor before one of the two Pitch-winners is selected for the Video Phase.

--Key Marketing Messages:

• Two PediaSure bottles a day are clinically shown to help kids gain weight in as little as 8 weeks.
• As a Reason to Believe: Every bottle of PediaSure is a custom blend of essential nutrients and is specifically to get your child back on track, with 7 grams of protein and 25 essential vitamins and minerals (this claim, if included, should be supported visually).    

--Target Audience:

• Moms; general market and especially Hispanic, with kids 2-6 years old. Think “Grow Moms,” or mothers who, whether real or perceived, believe their child is falling behind in height and/or weight. These moms are frustrated over the situation, as they have been trying everything they can and are not seeing improvement. While they know that as a mom they can’t do everything right, they see their child’s growth and development as their most important responsibility. Thus, they are absolutely determined to find the most effective way to get their little one back on track.

--Executional Mandatories: 

• Kids shown should have the appearance of a 2-6 year old (i.e. before school age).
• Your Video should reflect a mom’s determination to get her child back on track, BUT it should be clear that the child and the child’s health is what ultimately benefits. 
• Must set up the problem and context for PediaSure (when a normal diet alone is not enough) but primarily focus on the solution and positive outcome for the child.    
• Important visual references:

o   For setting up context, think of a skinny child, and a child pushing away a plate

o   For positive outcomes, show a happy, healthy child, and think strong – strength implies that and tests well (i.e. a child on monkey bars)

o   A plate with healthy food from all food groups is a great reference for what can be found in every bottle of PediaSure (an asset is available to filmmakers with this reference in the Video phase)

• Include “#1 Pediatrician recommended brand” as a visual / super – there is also a Stamp of Approval graphic that is available, and present on every bottle.
• Emphasize the child-approved taste appeal of PediaSure – many mothers have the impression that because it is nutritious, children will not enjoy the taste.

--Executional Considerations:

• In research, “Gain On” was a compelling end line. Consider utilizing it.
• Be clear that PediaSure is NOT a meal replacement, but is meant to be used in addition to food. (i.e. show PediaSure consumed with other food on the table).

--Tone:   

• Must be positive and empowering to the Mom, and should come from the Mom’s voice.
• Confident, committed, reassuring, trustworthy, positive

--Exposure:

• Intended for use on Broadcast Television

--Product:

• Product will be made available to filmmakers. 

This Project will be worth a total of $67,000 and consists of 4 Phases: an Idea Phase, a Pitch Phase, a Production Phase, and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: STORY – Tell us your Idea for a 30-second Video that drives Moms with children behind the growth curve to use PediaSure in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The winning Idea creators will receive $500 each and a 5% one-time residual payment for the Video, if it is based on their Idea. (That means if your winning Idea is the basis for the Video, you will receive $2,750 total) – see Video Phase Payout details for more information.

PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute an Animatic or Test Video based on the winning Idea from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Animatic or Test Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Script (REQUIRED): This should include dialogue from the video you intend to create. 

• Storyboards (REQUIRED): Additional concept art, storyboards, shot list, anything that helps get your point across.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

• Treatment (Optional): A detailed narrative description of what's going to happen in the Animatic or Test Video. 

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The two most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $7,000 to help create the Animatic or Test Video.  Additionally, upon submitting an Animatic or Test Video that satisfies the criteria laid out in your winning Pitches, the Pitch winners will also be GUARANTEED $3,000 at the close of the Production Phase. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 3: PRODUCTION - The Winners of the Pitch Phase will each create a 30-second Animatic or Test Video based on their winning pitch from the previous phase, which will then enter a testing period with the sponsor. All Animatics and Test Videos will remain private. 

If, after the testing period, your Animatic or Test Video is selected, you will be GUARANTEED an additional $45,000 at the close of the Video Phase (subject to deduction for one-time 5% residual payment to eligible Idea winners). 

PHASE 3: VIDEO – The Winner of the Production Phase will create a 30-second Video for broadcast television based on their Animatic or Test Video from the previous phase. The 30-second Video is due at the close of the Video Phase.

NOTE: There will be 2 rounds of revisions in post-production of the Video Phase. 

--Video Phase Payout: Winner of the Video Phase will earn $45,000 (less any 5% one-time residual payments paid to the Idea winners, as applicable).

--Music:  Tongal has partnered with two premiere music providers: Audioblocks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won, up to $500 per place. Check out more about our Referral Program in FAQ.

1. The Videos MUST not exceed 30-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.