Create a 30-second video (with a 15-second cutdown) for the Australian market that will infuse viewers with the need to make the new Palmolive Oil Infusions body moisturizer a part of their daily routine. 

A bead of moisture drips off a leaf. A shea nut plunges in slow-motion into a pool of creamy lotion. A woman’s hand caresses her throat or her shin or her shoulder, because her skin’s just so improbably soft.

We’ve all seen it before: the so-typical-it’s-cliché moisturizer ad. Those ads are fine, but we can all agree that no one needs to see another one anytime soon.

That’s where you come in: Palmolive’s new Oil Infusion line of moisturizer products needs a 30-second spot for the Australian and New Zealand market that shows how these affordably luxurious body moisturizers not only nurture but pamper, leaving your skin smooth and hydrated and your senses soothed with essential oils like citrus, rose and jasmine.  

Continue on to the Project Objectives for more information…

The goal of this project is to produce a creative  30-second Video (with a 15-second cutdown and 5 stills) for the Australian market that will show the benefits of the new Palmolive Oil Infusions Body Moisturizer.

Palmolive Oil Infusions combine the luxury of premium moisturizers with the affordability of a supermarket brand. Infused with essential oils for pleasing fragrances and packaged in invitingly warm brown bottles, Palmolive Oil Infusions are designed to nurture your skin so it looks and feels its best.

The Sponsor is not interested in seeing the same-old, same-old moisturizer spot. We’re looking for a very premium but disruptive take – something that’s fun, unique, and sophisticated – just like Palmolive Oil Infusion users. Yes, this is a license to think outside of the box, as long as you keep those tonal considerations in mind.

Check out this Cillit Bang spot for inspiration: how would you tell the world about Palmolive New Infusions in a unique and inspiring way like this?
https://www.youtube.com/watch?v=LHizW4PLw2Q

These Vaseline and Sanex ads also stretch the norms for a moisturizer spot:

https://www.youtube.com/watch?v=wYt7weMDfKQ

https://www.youtube.com/watch?v=xQDCP2yr6aQ

Don’t forget, since this is for the Australian market specifically, be sure that your Video feels relevant to Australian consumers, and is a little more global in nature. We shouldn’t see American football players moisturizing with Infusions against a background of palm trees over Spanish terracotta roofs. That said, it is NOT required that this be filmed in Australia.

Additionally, the brand team has found that people respond quite positively to the bottle and concept, so the product should appear in your Video.  The product line is available is 3 varieties:

• Citrus with Jojoba Oil – Stimulate & rejuvenate
• Jasmine with Avocado Oil – Smooth & Moisturize
• Rose with macadamia Oil – Uplift & Repair

In the ASSETS section, please also check out the "Reasons to Believe" document that includes a reminder about what Palmolive Oil Infusions is all about, which should be addressed in your Videos. The range is:

• Non-greasy
• Easily absorbed
• Deep hydration
• Lightly fragranced
• Suitable for all skin types

*Filmmakers – this includes STORYBOARD APPROVAL, SCRIPT APPROVAL and HEADSHOT APPROVAL. Before you begin production, you will be required to send Storyboards and a Script to the brand team for creative, legal, and regulatory approval. You will also be required to present several casting options for each of the lead roles in your spot, along with your recommendations.

NOTE: The 30-second video, 15-second cutdown and five (5) stills are all due at the close of the Video Phase.  Please upload them as separate videos when submitting your Videos. You will also need to create a 2D endcard for your Video and cutdown.

--Key Marketing Messages: 

• A daily routine now comes wrapped in goodness and pleasure that is accessible to all.
• Invigorate your senses and relish your skin

--Target Audience: The Palmolive New Infusions audience sees beauty as a part of their overall lifestyle, from what they eat, where and how they live, and their aspirations. There’s a focus on simple ingredients used broadly throughout daily life.

--Executional Mandatories: 

• The product must be featured in the Video.
• Video must speak to a global audience, not just American.
• Sponsor has headshot and script approval. You may not go into production until both your cast and script are approved.

--Tone: Inspiring, energetic and authentic; not passive. Creative and unique.

--Exposure: This is intended to play on social and digital platforms in Australia and New Zealand.

--Product: Product will be provided to the Pitch winner.

This Project will be worth a total of $30,000 and consists of three Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA – Tell us your Idea for Palmolive Oil Infusions Body Moisturizer in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creators will receive $250 each and a 5% one-time residual payment for a winning Video based on their Idea. (That means if your winning Idea is the basis for the Video, you will receive $962) – see Video Phase Payout details for more information.

PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Script (Optional): This should include dialogue from the video you intend to create.
• Treatment (Optional): A detailed narrative description of what’s going to happen in the video.
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Pitch Video (Optional): This is your opportunity to show us what you’re capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $10,000 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $19,250 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winner). For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 3: VIDEO – The winner from the Pitch Phase will create a 30-second Video with a 15-second cutdown and 5 stills based upon their winning Pitch.

NOTE: 30-second video, 15-second cutdown, and 5 stills are all due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

--Video Phase Payout: The Video Phase winner will receive $19,250 (less any 5% one-time residual payments paid to the Idea winner, as applicable).

--Music: Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand.

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won, up to $500 per place. That’s a potential $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 30 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than ten Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.