|
P&G Everyday Categories
|
|
Ended 4816 Days Ago
|
P&G Everyday is the reliable resource for everyday tips and inspiration, exclusive print-at-home coupons, and product reviews. It’s like Pinterest with coupons!
On P&G Everyday, Moms can poke around five P&G Everyday key categories: Food, Family Life, Home & Garden, Health & Wellbeing, and Beauty – and make super moms super-er, whether they’re waiting in the grocery line, stealing a moment of peace and quiet in the tub, or cheering on their little daisy-picker in center field. If you don’t already know about it, then buckle your seatbelts, because this site is about to change your life…
• Need to free up a few extra minutes of your morning chaos? Browse P&G Everyday Beauty to learn “How to Streamline Your Makeup Routine for a Stress-Free Morning” and print up a coupon for that new Covergirl Clump Crusher Mascara you’ve had your eye on. Then click on over to find out more about “Yoga For Your Face”, the new anti-aging trend that 65 other women already “Like”!
• Don’t feel guilty about that late night snack! Instead learn how to burn fat while you sleep (you read that right…) in “Eating After 8pm” on P&G Everyday Health & Wellbeing. Then get your healthy fats on with this quick and delicious “Avocado Egg Salad” recipe on P&G Everyday Food.
• Unless you’re in the .1% of Moms that have too much time on your hands, you probably haven’t taken time out of your day to consider “Creative Ideas to Decorate Your Front Door” but the Mothers-in-Arms at P&G Everyday Home & Garden did. They’re inspiring your creativity everyday!
• And, now that you’ve freed up a few minutes, while you’re there, you may as well cruise some trusty product reviews: 102 people “Like” Cascade Complete All in One Action Pacs, so rest assured… you’re not the only Mom who’s relieved they don’t have to take the extra time to pour liquid dishwashing soap accurately in the hole.
• P&G knows that between ironing your hair and your clothes, you’re also ironing out the finances. That’s why they’re sharing hot tips for “6 New Ways to Save Money This Year” on P&G Everyday Family Life. Next, put your daily education to work – simply scroll down for quintessential coupons on great P&G products like Crest toothpaste and Pampers diapers.
These key categories are your #1 one stop shop for all things Mom to help make your life easier, give you more ways to save, and keep you smiling everyday.
The goal of this project is to create a 30 - 90 second funny and emotionally resonant video that raises awareness about this site and captures tips, inspiration, recipes, and stories to drive Moms to each of these ever-changing, uber-helpful, lifestyle categories on P&G Everyday.
We want videos that will get Moms to share with their friends and get them excited to visit P&G Everyday to discover coupons, read articles that will make their jobs easier, browse product reviews from other Moms who are just like them, and reap the P&G benefits to improve their lives EVERYDAY! Basically, get Moms to bookmark it and keep coming back.
The FIVE key categories are:
• P&G Everyday Health & Wellbeing
P&G Everyday is not about the extraordinary, but about making the ordinary better, for example: A recipe published on P&G Everyday Food will spice up a Tuesday night dinner, it’s not meant to be a once-in-a-lifetime extravaganza.
We encourage YOU to go on www.pgeveryday.com and explore! Reference the content! Learn, share, tell us your story: How has P&G Everyday lifestyle content inspired you?
--Key Marketing Message: “Sharing and Saving, Mom Style.”
--Target Audience: The target audience is Women, mainly Moms, 25-44, affluent, digitally savvy, and values quality.
--Executional Mandatories: The Sponsor will provide a brand-approved bumper – including the P&G Everyday logo and “Call to Action” – for the Video phase finalists to include in their video. This will be provided at a later date.
--Tone: Shareable, funny, emotional, engaging and informative.
--Exposure: Intended for use on P&G social channels and in digital pre-roll advertising.
This project will be worth a total of $35,000 and consist of three phases, an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: IDEA – Tell us your Idea for a P&G Everyday (Categories) Video in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. You must select the designated Category you are creating your Idea around in the drop down menu. As always, Ideas should be clever and engaging. FIVE (5) winning Idea creators – 1 Per Category –will each receive $250 and a 5% one-time residual payment for every winning Video their Idea is used to generate. (That means if your winning Idea is the basis for the 1st place Video, you will receive $600, the 2nd place Video $300, the 3rd place Video $200, the 4th place Video $112.50, the 5th place video $100) – see Video Phase Payout details below.
PHASE 2: PITCH – Using text (500 characters or less), images (storyboards), video, and external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch (What Is a Pitch Phase?) for how YOU would go about producing a 30 – 90 second video based on one of the winning Ideas. The FIVE (5) most compelling Pitches will be selected and will each receive $1,500 to help create their Video. Those winners (upon submitting their Winner's Affidavit and IP Assignment) will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you submit a video during the Video Phase, you will win an additional $2,000, at a minimum, and have a chance to compete for the $12,000 first place Video prize (subject to deduction for one-time 5% residual payment). Remember your Pitch can include any, and all, of the assets mentioned above and you MUST include a link to some of your previous video work on Tongal or elsewhere to be considered for this phase. For an example of an effective pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch.
All Pitches will remain private until after the winners of the Video Phase are announced and the Project is complete.
PHASE 3: VIDEO – The FIVE (5) winners from the Pitch Phase will each create a 30 – 90 second video based upon their winning Pitches. The Judges will score the FIVE (5) winning Videos submitted by Pitch winners to determine the standings for the Video Phase. Remember, all FIVE (5) Pitch winners will receive prizes.
--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $12,000, 2nd place $6,000, 3rd place $4,000, 4th place $2,250, 5th place $2,000 (less any 5% one-time residual payments paid to Idea winners, as applicable).
--Music: Tongal has partnered with Audiosocket, a boutique music licensing and technology company representing more than 2,400 emerging bands, composers and record labels. This is not "stock" music. It is an inventory of more than 40,000 original, culturally relevant songs and music that have been compiled into a premium roster. Audiosocket's music will be available to Tongal members at no charge solely for their incorporation into Tongal members' submissions to this Project. Tongal members are encouraged to browse the Audiosocket roster, available by clicking on the "Audiosocket" button on the right hand side of this page. If you are interested in using a track from the Audiosocket roster, as described above, just add the track(s) you want to use to your cart using the "+cart" button, then click the "checkout" button. Enter the Tongal project name and click the "purchase and download" button to acquire the track for free ($0.00). Lastly, click the "download track" button, which will initiate the music file download. You may only use THREE Audiosocket tracks maximum as part of your video submission.
1. The Video MUST not exceed 90 seconds in length. Preferred format is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of P&G Everyday.
5. Submissions must not portray P&G Everyday in a negative way, the determination of which will solely reside with P&G Everyday.
6. Videos must be in the English language or subtitled.
7. Limit 5 submission(s) per member, per phase.
8. You must be at least thirteen (13) years or older to enter.
9. Minimum 50 Pitches, or the contest may repost for fourteen (14) days at the sponsor's discretion.
10. Sponsor will be entitled to one reasonable round of revisions on the finished video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
11. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in the video as well as the project files, editing sequence and Quicktime .mov file in either Animation or Pro Res codecs at 1920x1080 to claim their prize.
12. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES SOLELY THE PROPERTY OF TONGAL – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEB SITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.