Any real fan will tell you that soccer season is a time for celebration that brings people closer together. Latinos across the country transform their homes into stadiums to watch the games with family, neighbors and friends’ families. For the Orgullosa™ woman, futbol (the world’s LARGEST sporting event) is more than a sport; it’s a culture, and a moment to spend with the people who matter most in her life.

Like futbol, Orgullosa is all about community for Latinas who live the American dream, while not forgetting where they came from. That’s why Orgullosa uses the term 200% Latinas to describe women who feel 100% American AND also 100% Hispanic. Orgullosa celebrates Mujeres con la Falda Bien Puesta (literally translated as: women with their skirts put on well). These women are bi-cultural, confident and driven, and are proud of who they are, inspired by who they strive to be, and empowered by this community to which they belong.

Now Orgullosa is tapping the Tongal community to help bring the story of “My House is My Stadium” to life, to share how futbol brings families and extended families together.

The goal of this project is to create a 60-second video with a 30-second cutdown that expresses the concept of “My House is My Stadium” AND captures the essence of bi-lingual/bi-cultural Orgullosa Latinas – aka Mujeres con la Falda Bien Puesta.

 **Please limit the total number of on screen talent to no more than 6 actors. Any background extras should not be cast, directed, and should not be recognizable.**

--Remember to: 

• Include your storyline in your Pitch! Since you won't be basing your Pitch on an Idea, make sure your Pitch explains how you plan to bring the "My House is My Stadium" concept to life.
• Tell the story by integrating both English & Spanish language into your video, as seen in Orgullosa’s social communication (Facebook, Twitter).
• Use the tagline “Mujeres con la Falda Bien Puesta” in Spanish, but explain it in the video when integrating English and Spanish.
• Use the tagline “My House is My Stadium.”
• Show the Orgullosa logo (provided under the “Assets” Tab).
• Refer to the “Soccer Terminology Do’s and Don’ts” document under the assets tab for specific language requirements surrounding the World Cup.

--Think about:

• Speaking to U.S. Hispanic women who are confident, progressive, and inspiring –“Mujeres con la Falda Bien Puesta,” (literally "Women with their skirts put on well").
• The importance of feeling like part of a community where you can share, learn and belong.
• What it means to be 200% Latina – feeling connected to your heritage, while embracing that you’re a strong American woman.
• Being proud of all you have accomplished and looking forward to what you will achieve.
• Check out the Orgullosa TV tab on Facebook to see what it means to be “Mujeres con la Falda Bien Puesta.”

--Key Marketing Messages:

• “Mujeres con la Falda Bien Puesta” (Literally translates to "Women with their skirts put on well.")
• “My House is My Stadium”

--Target Audience:

• Bi-cultural Latinas in the United States. Women who are confident, progressive, and inspiring. “Mujeres con la Falda Bien Puesta”
• Age range: 18 - 44 / Bilingual: 59%
• Higher Education: many Orgullosa women are students or college grads
• Majority have families and children
• 57% live in top Hispanic markets (Dallas, Houston, LA, Miami, NY)
• Workaholic, Tech Savvy, Entrepreneurial spirit, Influencer, Family oriented

--Executional Mandatories:

• Show the Orgullosa logo (provided under the “Assets” Tab).
• Use the tagline: “Mujeres con la Falda Bien Puesta” in Spanish, but do explain it in the video when integrating English and Spanish.
• Do NOT show products from P&G competitors.
• Cast should be diverse, multi-cultural and with talent skewed to the 28-36 group.
• Please refer to the “Soccer Terminology Do’s and Don’ts” document under the assets tab for specific language requirements surrounding the World Cup.
• Please limit the number of on screen talent to no more than 6. Any background extras should not be cast, directed, and should not be recognizable.

--Tone: Celebratory, heartfelt, humorous and authentic.

--Exposure: Intended for use on Orgullosa’s digital and social media channels (Orgullosa.com, Facebook page, Twitter feed, YouTube channel, mobile site). If you hit it out of the park, Orgullosa may promote the winning Video through a digital ad buy.

This Project will be worth a total of $15,000 and consists of 2 Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on the concept “My House is My Stadium.”

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Script (Optional): This should include dialogue from the video you intend to create. 
• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 
• Image (Optional): Additional concept art, storyboards, shot list, casting notes, anything that helps get your point across.
• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The 1 most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $5,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $10,000. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 2: VIDEO – The 1 winner from the Pitch Phase will create a 60-second Video with a 30-second cutdown based upon their winning Pitch.

--Video Phase Payout: The winner of the Video Phase will earn the following prize: 1st place $10,000.

--Talent: Please limit the total number of on screen talent to no more than 6 actors. This Project is for entry to an online, crowdsourced contest. The actors in the winning entry will be placed under a SAG-AFTRA contract.

--Music:  Tongal has partnered with four premiere music providers: Audiosocket, Killer Tracks, Epidemic Sound and Music Dealers. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential the sum total of (5% of each Video amount, capping the money possible at $500 per place) in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 60 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

2. The Video MAY NOT feature more than 6 actors on screen. Any background extras should not be cast, directed, and should not be recognizable.

3. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

4. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

5. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

8. Videos must be primarily in the English language with the option to also include Spanish language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 20 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a QuickTime .mov file in uncompressed, Animation or ProRes HQ codec at 1920x1080 to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.