**Welcome to Tongal's first-ever P&G Europe Project**

Did you know that when you’re pregnant, you’re twice as likely to have gum disease? Or, if you’re a smoker, your chance of developing gum disease doubles?

Certain factors can dramatically increase your risk of irreversible gum damage. But lucky for Europe’s savviest expectant mothers and chain-smokers, Oral-B developed the Pro-Expert Clinic Line – check it out HERE. Unfortunately, it’s only available across the pond. But the great news is that in just 4 weeks of brushing with this toothpaste, Oral-B Pro-Expert Premium Gum Protection helps treat and prevent gum problems before they act up!

Now here’s where you come in – P&G Europe's brand Oral-B needs to get the word out about how the Pro-Expert Clinic Line can make a big difference for people who are already predisposed to develop gum problems. They want your videos to specifically speak to two groups: 1) Pregnant Mothers and 2) Smokers. This project is all about encouraging prevention – so no scary graphics or ultimatums. Find a fresh, creative way to bring awareness to the Pro-Expert Line and encourage Oral-B’s European audience to be proactive about gum health.

(Note: This project is for Oral-B Global (EU) and the product is only available in Europe, so please keep that in mind as you’re thinking about production design, casting, etc. Locations that are non-descript and authentically resemble France, London, Italy may be more in line with the creative ask on this challenge. Actors should have UK accents, but please make sure they sound native and genuine.)

The goal of this project is to create TWO 15-20 second Videos that shed light on how Video #1) Pregnant Women and Video #2) Smokers should take care of their gums... in a fresh, creative way. Bring to life the claim that: Oral-B Pro-Expert Premium Gum Protection helps reduce and prevent gum problems in just 4 weeks. This isn’t the usual fear-mongering oral care message. After people see your Video, they should care about gum health, and know that the Oral-B Pro-Expert Clinic Line will help them maintain healthy gums.

IMPORTANT NOTES: 

1. This Video is intended for pre-roll, which means you've got the first 5 seconds to grab someone's attention before they click "SKIP." So, your Video should engage viewers quickly. 

2. Make sure you review the brand’s recent PRINT WORK under the ASSETS TAB. These assets should inform the tone, look and feel of your Videos! P&G Europe / Oral-B want to make a clear connection that their print ads and your Videos were created within the same cohesive campaign.

3. You should use different actors in your TWO videos (e.g., the pregnant woman should not also be the smoker.)

**In your Pitch, you MUST submit a SCRIPT for each Video (#1: for pregnant women AND #2: for smokers) to even be considered for this project.**

**Please pay special attention to the abbreviated timeline, as this project moves fast.**

--Key Marketing Messages:

• “Oral-B Pro-Expert Premium Gum Protection helps reduce & prevent gum problems in just 4 weeks.”
• Pregnant women: ?The hormonal changes you go through when you’re pregnant make your gums more vulnerable to plaque bacteria and can lead to irreversible damage.
• Smokers: ?The chemicals in cigarettes can cause irreversible gum disease and worse still can also mask the symptoms. So you might not even know you have a problem.

--Target Audience:

ONE of your Videos should be directed at pregnant women and ONE should be directed at smokers.

--Executional Mandatories:

• Your Videos must include this line: “Oral-B Pro-Expert Premium Gum protection helps reduce & prevent gum problems in just 4 weeks.”
• If selected as a Pitch winner, you will be required to create TWO VIDEOS -- ONE Video targeting pregnant women and ONE Video targeting smokers. 
• DO NOT mention: Gingivitis, cavities, or other claims.

--Tone: Think medical, but not stern. The tone should feel like your friendly neighborhood dentist. Clearly lay out the risk and raise awareness but avoid anything sad, melodramatic, or frightening. NO bloody gums, NO bad teeth, NO dramatic music.

--Exposure: Intended for use in digital and social in the UK.

--Product: Product will be made available to Pitch winners. 

This Project will be worth a total of $40,000 and consists of 2 Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH – 

**Remember Filmmakers, in your Pitch submission, you must submit SCRIPTS for both the ‘Pregnant Woman Video’ and the ‘Smokers Video’ because, if selected as a Pitch Winner, you will be expected to execute BOTH Videos.** 

Submit your Pitch (What Is a Pitch?) convincing the Sponsor why you should be selected to execute TWO Videos based on the Project Objective using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Script (REQUIRED): You must submit a script for BOTH Videos (pregnant women AND smokers) with your Pitch to be considered for this project.This should include dialogue or VO for both of the Videos you intend to create. 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

• Image (Optional): Additional concept art, storyboards, shot list, casting notes, anything that helps get your point across.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The 2 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $3,000 to help create the Videos.  Additionally, upon submitting Videos that satisfy the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submissions, you will win an additional $12,000, at a minimum, and have a chance to compete for the $22,000 First Place video prize. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete. Remember, you MUST submit a script for BOTH Videos in order to be considered.

PHASE 2: VIDEO – The 2 winners from the Pitch Phase will each create TWO 15-20 second Videos based upon their winning Pitch. One Video will be directed at pregnant women, and the other Video will be directed at smokers.

The Judges will score the Videos submitted by Pitch winners to determine the standings for the Video Phase.  Remember, the 2 Pitch winners will both receive prizes.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $22,000 and 2nd place $12,000.

--Music:  Tongal has partnered with four premiere music providers: Audiosocket, Killer Tracks, Epidemic Sound and Music Dealers. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the four providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $2,200 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Videos MUST not exceed 20 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. Videos must be in the English language or subtitled.

8. Limit 5 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. In the event that fewer than 35 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

11. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

12. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

13. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codecto claim your prize.

14. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.