|
Oral-B Pro-Expert "The Smart Toothpaste" Video Project
|
*Heads up, Tongalers, this project is for P&G Europe. Please pay special attention to the note at the bottom of this page*
Your toothpaste is dumb.
Did your toothpaste go to college? Has your toothpaste done groundbreaking work on the Hodge Conjecture? Of course it hasn’t. No toothpaste could be held to such impossible standards of genius.
Except for Oral-B's revolutionary Pro-Expert toothpaste -- it's crazy smart.
Some facts about Oral-B Pro-Expert smart toothpaste include, but are not limited to*:
1. When you brush with Oral-B Pro-Expert, it finds the issues in your mouth and adapts to give you the action you need, where you need it.
2. Oral-B Pro-Expert is among the scholars Einstein thanked in his 1905 Paper on Special Relativity.
3. Oral-B Pro-Expert is a great listener.
4. Oral-B Pro-Expert knows you better than you know yourself.
5. Oral-B Pro-Expert helps you engage in life more confidently.
*Please note facts 2-4 are patently false.
So, what can a smart toothpaste do for you? Well, while Oral-B Pro-Expert is improving your mouth, who knows what other areas of your life might improve? Consider if Pro-Expert toothpaste were a living character: how would it behave? What kind of personality would it have? Come up with some other clever benefits of having a smart toothpaste adapting to your needs and looking after you. Comedy is welcome!
* Note: This project is for Oral-B Global (EU) and the product is only available in Europe, so please keep that in mind as you’re thinking about production design, casting, etc. Locations that are non-descript and authentically resemble the UK, France, and Italy may be more in line with the creative ask on this challenge.
The goal of this project is to create a funny, irreverent and shareable 30-60 second Video that raises awareness about how Oral-B, your trusted brand for toothbrushes, makes toothpaste in Europe AND how Oral-B Pro-Expert is an amazing “smart” toothpaste. You should think of clever and exciting ways to show how life gets better when you use Oral-B Pro-Expert.
Important Note: Please limit the amount of on-screen dialogue. Oral-B would like to be able to use your Videos in a variety of geographic regions. Voice Over is fine. If selected as a winner, you may be asked to provide audio splits.
--Key Marketing Messages:
--Target Audience: Health conscious consumers, both male and female (aged 30+)
--Executional Mandatories:
--Tone: Funny, irreverent, engaging. Not shocking.
--Casting Guidance: Intended use is in Western Europe so lean towards casting “European looking” actors, between the ages of 30-45. If you’re thinking of including any dialogue or voice over, please consider authentic British accents.
--Exposure: Oral-B’s social channels and digital video sharing platforms (YouTube, etc.)
--Product: Product must be shown and used in the video and can be mailed to you upon request.
This Project will be worth a total of $35,000 and consists of 3 Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: IDEA – Tell us your Idea for a funny and irreverent Video for Oral-B Pro-Expert smart toothpaste in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Videos based on their Idea. (That means if your winning Idea is the basis for the 1st place Video, you will receive $900, 2nd place Video $400, 3rd place Video $250)– see Video Phase Payout details for more information.
PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:
The two most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $1,500 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $5,000, at a minimum, and have a chance to compete for the $18,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 3: VIDEO – The two winners from the Pitch Phase will each create a 30-60 second Video based upon their winning Pitch.
All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on one of the winning Ideas from the previous Phase or a totally original concept that is not based on any winning material from the Idea Phase. The Judges will score all Wildcard submissions and the 1 highest scoring Wildcard Video along with the 2 winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase. Remember, the 2 Pitch winners, along with 1 Wildcard creator, will receive prizes.
--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $18,000, 2nd place $8,000, 3rd place $5,000 (less any 5% one-time residual payments paid to the Idea winners as applicable).
--Music: Tongal has partnered with four premiere music providers: Audiosocket, Killer Tracks, Epidemic Sound and Music Dealers. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the four providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.
--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won, capped at $500. That’s a potential $1,150 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.
1. The Video MUST not exceed 60 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. Videos must be in the English language or subtitled.
8. Limit 5 submissions per member, per Phase.
9. You must be at least thirteen (13) years or older to enter.
10. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
11. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
12. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
13. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codecto claim your prize.
14. See OFFICIAL RULESfor additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.