Ollie's Bargain Outlet is one of America's largest retailers of the closeout merchandise and excess inventory. Our "semi-lovely" stores sell merchandise of all descriptions and some beyond description.
The goal of this project is to share an idea that could spark a suite of live-action or animated broadcast videos and radio spots that drive in-store traffic to Ollie's Bargain Outlet during the holiday shopping season (for Black Friday, Holiday, Branded, Generic & Specific "deal" themed videos).
Ollie's would like to maintain the same general format of their videos (see example here) and match their established animated style (see Assets tab). However, they're looking for more dynamic 2D animated or live-action elements to get people's attention and compel them to visit their nearest outlet. Ollie's does not sell anything online so it's all about getting people into the stores. Additionally, they will only get a fixed quantity of a certain brand name product and once it's sold out, it's sold out. This along with significantly reduced prices are the key messaging pillars.
EXPOSURE:
- TV
- Radio
- Digital: Facebook, Instagram & YouTube
TARGET AUDIENCE:
- Women; 34-65+
- Value Seekers, bargain shoppers, treasure hunting shoppers for BRAND name merchandise at up to 70% off the fancy store prices.
TONE: Funny, kitschy, quirky, self-deprecating, cartoony, and a little haphazard.
EXECUTIONAL MANDATORIES:
- Replicate the tone and style of Ollie's past video spots.
- Ollie's will only get a fixed quantity of a certain brand name product(s) and once it's sold out, it's sold out! This along with significantly reduced prices are the key messaging pillars.
- Ideas must use the "Ollie" character and cannot change him but can animate and have in him different outfits or costumes.
