It isn’t easy juggling everything: nailing it at work, keeping the house and yard ship-shape, getting the kids to school on schedule AND finding time for some QT with the wife. But when the boss piles on the work, or the toilet overflows (again), or you remember that little Sally’s Science Fair project is due tomorrow, you might think that a guy would be sweating.

Luckily, Gillette™ Clear Gel covers guys in the areas that matter most, so no matter the situation, they have the confidence to say #NoSweat.

Now we know what you’re thinking: Yeah, yeah, I tried a clear gel deodorant a long time ago and didn’t like it. Well think again. Gillette is here to prove that not all deodorants were created equal, and no other formula out there performs better than Gillette Clear Gel. Gillette goes on clear (meaning NO risk of white marks) and provides 48-hour odor and wetness protection so you have the confidence to win any situation, and never show that you’re sweating.

Now, Gillette needs YOUR help to tell guys everywhere that when the going gets tough, the tough say #NoSweat. 

The goal of this project is to create relatable, entertaining and engaging 30-second Videos (with 15-second cutdowns) that encourage guys everywhere to switch to Gillette Clear Gel deodorant for protection against odor and wetness when it matters most, WITHOUT the risk of white marks. These could run as pre-roll ads for YouTube Videos – so engage viewers quick and give them a reason to keep watching.

***IMPORTANT***

Please note that this project has an abbreviated timeline!

Filmmakers MUST submit a Script for their Video to be considered in the Pitch Phase.

 Please limit the total number of on screen talent to no more than 3 actors. Please limit voice-over talent to no more than 1 actor. 

--Key Marketing Messages:

• #NoSweat.
• Gillette goes on clear, so he feels calm, cool and protected.
• Product Claim (please use this exact language when making product claims): “Goes on clear to provide 48 hours of odor and wetness protection.”
• Save $1 now at Coupons.com.
• Gillette: The Best a Man Can Get.

--Target Audience:

Videos should appeal to men ages 18-49. Casting should be around 35 years old.

--Executional Mandatories:

• Must showcase moments of pressure. Share the stress moment, but also how Gillette Clear Gel helps guys come out victorious in the end so they can say #NoSweat.
• Videos should make the product and the benefits (Goes on clear to provide 48 hours of odor and wetness protection) of Gillette Clear Gel the hero. 
• Videos must feature “#NoSweat” hashtag.
• Videos must include “Save $1 now at Coupons.com.”  
• Videos must end with the “Gillette: The Best a Man Can Get” end card (will be provided to Pitch winners by the brand).
• Videos should bring the product benefits to life, including the "goes on clear" benefit (which means no risk of white marks). 

--Tone:

• Entertaining:
  • Videos should be fun and entertaining (but not absurd or college-humor-esque like a certain deodorant brand “Ancient Musk…”).
  • Relatable, light hearted, “we get it” (his challenges – we’ve been there), not gratuitous
• Functional: Giving them the actual tools they need.
• Emotionally Connect: Show him we understand him by hitting on the moments that are most relevant to him.

--Exposure: Intended for use on Gillette’s social channels and on Gillette.com. If you hit it out of the park, Gillette may promote your Video through a broadband ad buy.

--Product: Samples will be made available to Pitch winners. 

This Project will be worth a total of $40,000 and consists of 3 Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA  – Tell us your Idea for #NoSweat in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Videos based on their Idea. (That means if your winning Idea is the basis for the 1^st place Video, you will receive $1000, the 2^nd place Video $600).

PHASE 2: PITCH - 

**For this Project, you MUST submit a Script as a part of your Pitch in order to be considered.**

Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase. Submit your Pitch using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Script (REQUIRED): This should include dialogue from the video you intend to create. Remember, you MUST submit a Script with your Pitch.

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

• Image (Optional): Additional concept art, storyboards, shot list, casting notes, anything that helps get your point across.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The 2 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $3,500 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $12,000, at a minimum, and have a chance to compete for the $20,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 3: VIDEO – The 2 winners from the Pitch Phase will each create a 30-second Video AND a 15-second cutdown based upon their winning Pitch.

The Judges will score the 2 winning Videos submitted by Pitch winners to determine the standings for the Video Phase.  Remember, the 2 Pitch winners will receive prizes. There are no Wildcards in this project.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $20,000 and 2nd place $12,000 (less any 5% one-time residual payments paid to the Idea winners, as applicable).

--Music:  Tongal has partnered with four premiere music providers: Audiosocket, Killer Tracks, Epidemic Sound and Music Dealers. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the four providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $1,000 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 30 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

2.  Please limit the total number of on screen talent to no more than 3 actors. Please limit VO taken to no more than 1 actor. Any background extras should not be cast, directed, and should not be recognizable.

3. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

4. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

5. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 30 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.