Create a fun and quirky 60-second Video (with a 30-second cutdown) that promotes the dandruff-controlling effectiveness of NIZORAL® A-D shampoo.

If you’ve ever suffered from dandruff, you know the drill: itchy, irritated scalp, flaking skin and a distinct hesitation to wear black. It can be uncomfortable and embarrassing. Luckily, NIZORAL® A-D is clinically proven to get rid of dandruff – without a prescription!

NIZORAL® A-D shampoo is the gentle yet powerful solution that will leave your hair looking and smelling better than ever with a minimum of just two uses per week. NIZORAL® A-D is not only clinically proven to control flaking and itching; its thick, rich, fresh-smelling lather rinses clean so your hair looks its best from the first time you use it.

Help spread the word about NIZORAL® A-D by creating a Video that generates curiosity from those who suffer from dandruff, and that motivates them to check out all the amazing reviews it already has and give it a try.

Create a 60-second Video with a 30-second cut-down that shows people who suffer from dandruff that NIZORAL® A-D is clinically proven to get rid of dandruff with a thick, rich, fresh-smelling lather. 

NOTE: This project has an extended Video phase timeline to accommodate pre-production approvals.

NOTE: The Pitch winner will be required to submit four (4) versions of both the :60 and :30 Videos to include four (4) distinct provided end-tags.

NOTE: This is a SAG project so you may use NO MORE THAN four (4) people on screen in your Video, including extras, background talent, and voiceover talent, if applicable.

NOTE: All four (4) versions of the 60-second Video and the 30-second cut-down are both due at the close of the Video Phase, along with five (5) still images and one (1) animated GIF. Please upload the Videos and other materials as separate submissions.

--Key Marketing Messages:

• NIZORAL® A-D is clinically proven to control flaking and itching associated with dandruff while leaving hair looking its best.

• Using NIZORAL® A-D just twice a week in between your regular shampoos can provide long-lasting relief from dandruff, including flaking, itching, and dryness. Ketoconazole keeps nasty dandruff in check and NIZORAL® A-D kills the fungus that causes dandruff, so your hair can look its best.

--Consumer Insight:

Moderate to severe dandruff sufferers are deprived from hair freedom. The most popular branded product has extremely high market share, but its active ingredient only works on 60% of sufferers.

NIZORAL® A-D is highly rated and reviewed by consumers organically.

--Target Audience: Families with members who suffer from moderate to severe dandruff

--Executional Mandatories:

• This is a SAG Eligible project. You may use no more than FOUR (4) people on screen in your Video, including extras, background talent, and voiceover talent, if applicable.
• The brand name should be shown within the first 5 seconds of the Video, and at least 2-3 times throughout.
• Do NOT use derogatory claims or comments towards women, or anything that could be seen as portraying a particular race or gender in negative light
• Do NOT use profanity, nudity, or illegal substances
• Do NOT talk about forms of hair loss other than hereditary hair loss, or use with any conditions excluded by the product label
• Do NOT show other companies’ brand names/trademarks
• Do NOT show Film or TV clips, copyrighted/trademark artwork or posters in the background

--Tone: Educational, informative, energetic, positive, fun, quirky

--Exposure: Intended for use in digital and social media channels, with potential to be broadcast on TV.

--Product: Product will be provided to Pitch winner.

--Additional Brand Information:

NIZORAL® A-D works better than other products in the market because it combines the super-effective ingredient “Ketoconazole”, that binds to the natural protein of hair and keeps nasty dandruff in check while being gentle on your hair. It can be used on color-treated, chemically processed, and gray hair.

It is also an effective solution for African American hair because it is long-lasting and continues to work between washes, it is gentle and can be used with color-treated and chemically relaxed hair, and it is more potent than other over-the-counter dandruff shampoos.

This Project will be worth a total of $23,000 and consists of three (3) Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA  – Tell us your Idea for a 60-second Video that spreads the word about NIZORAL® A-D and motivates dandruff sufferers to try it in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The two (2) winning Idea creators will receive $250 each and the Idea that goes on to the Video phase will receive a a 5% one-time residual payment. (That means if your winning Idea is the basis for the Video, you will receive $700) – see Video Phase Payout details for more information.

PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Script (Optional): This should include dialogue from the video you intend to create. 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $8,500 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $15,000 Video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 3: VIDEO – The Pitch winner from the Pitch Phase will create a 60-second Video based upon their winning Pitch.

NOTE: All four (4) versions each of the 60-second Video and the 30-second cut-down are both due at the close of the Video Phase, along with five (5) still images and one (1) animated GIF. Please upload the Videos and other materials as separate submissions.

--Video Phase Payout: The winner of the Video Phase will earn $14,000 (less any 5% one-time residual payments paid to the Idea winner, as applicable).

--Music:  Tongal has partnered with two premiere music providers: Audioblocks and Epidemic Sound. Either of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on either of the provider’s names above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE.  They specialize in the creation of custom music, on-demand.  

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE. 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

1. The Video MUST not exceed 60-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 20 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.