Edit a total of three 7-10 second videos for NESCAFÉ® CLÁSICO™ using existing assets. Two of the videos will be for Instagram Stories and one will be for Facebook "News Feed."

For those of you who might be unfamiliar, NESCAFÉ® CLÁSICO™ is the leading coffee for Latinos in the U.S. It is 100% pure coffee, made from a blend of selected coffee beans, carefully roasted to capture its full flavor and aroma. 

NESCAFÉ® CLÁSICO™ is enlisting the Tongal community to re-edit some of their existing assets to create two 9:16 7-10 second videos for Instagram Stories and one 4:5 7-10 second video for Facebook "News Feed."

Please read the remainder of the brief for all the important details on this exciting editing opportunity.

The goal of this project is to utilize the provided assets from NESCAFÉ® CLÁSICO™ to create two 9:16 7-10 second videos for Instagram Stories and one 4:5 7-10 second video for Facebook "News Feed." It is important that each video complies with the best practices for each platform. You can download the assets here.

Creative Direction and Assets

Videos need to be product-centric spots that emphasize the quality of the ingredients.  To that end, you should utilize the ingredient shots while also driving thirst appeal. A secondary goal is to show human reactions to the product whether it be an individual or in a social setting.

One of the main assets is their 60-second spot. Since this spot is letterboxed and we need assets that are both full 9:16 and 4:5, editors will need to get creative on how they will fill out the black parts of the frame.  You can do a blow-up which is certainly an option but the Sponsor is also open to other approaches like using split screen/multi-screen to conform the videos to the proper aspect ratios and/or utilizing text, motion graphics, or anything else that will simultaneously fill out the frame and enhance the messaging.

In order to be considered for this opportunity, you must first submit a sample Instagram Stories video utilizing the provided assets (You can download the assets here.). Please make sure your sample video complies with the Creative Direction and Executional mandatories outlined above. Based on these samples the Sponsor will select the winning editor who will cut all 3 videos.

--Executional Mandatories:

• Videos must be informed by Instagram Stories and Facebook Best Practices (see Assets tab).
• Brand Logo / Product / Packaging in the first 3 seconds, although we’d recommend even sooner if possible.
• Videos should be less than 10 seconds if possible. 7 seconds or less is preferred. 
• The red mug asset is a key visual and must be integrated.
• Leverage onscreen text to reinforce messaging, make sure the text is big enough to be seen in mobile. All onscreen text need to be in Spanish.
• Make sure Brand Logo / Product / Packaging is still there when the image is static. 
• Include a call to action.
• On-screen copy should be less than 125 characters total. 

--Exposure: Instagram Stories and Facebook "News Feed."

This Project will be worth a total of $3,000 and consists of four Phases: A Pitch Phase, a Video Phase, and a Revisions Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH

Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to edit the suite of videos:

• Text (REQUIRED): 500 characters or less synopsizing your approach to executing these videos.

• Sample NESCAFÉ® CLÁSICO™ Video (REQUIRED): Submit a sample Instagram Stories video utilizing the provided assets (download the assets  here). Please make sure your sample video complies with the Creative Direction and Executional mandatories outlined in the Objectives section.

The Pitch winner will be paid an initial payment of $1,500.

PHASE 2: VIDEO – The Pitch winner will be required to deliver two 9:16 7-10 second videos for Instagram Stories and one 4:5 7-10 second video for Facebook "News Feed."

--Video Phase Payout: Upon submitting Videos that satisfy the criteria laid out in your winning Pitch, completing Sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor the Pitch winner will receive a final payment of $1,500.

--Music:  Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound, any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above. 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your Video paperwork.

PHASE 3: REVISIONS – Once the Video Phase has closed, the winning submitters will enter the Revisions Phase (What is a Revisions Phase?). During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback. 

PHASE 4: ASSETS DELIVERY -  If requested you must also provide all project files, editing sequences, and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. 

For Tongal’s file delivery specs and any other questions you may have about post-production please click here.

1. The Videos MUST not exceed 10 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Limit 3 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. The Sponsor reserves the right to repost the contest.

11. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

12. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

13. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

14. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.