Develop series concepts for National Geographic’s digital and social channels that sparks people’s curiosity and generates ongoing conversations in the zeitgeist.

***This project is looking for Series Ideas specifically about the Campaign Idea, "Explore Every Day". We are running a separate project for ideas about National Geographic’s professional Explorers. You can check that project out here.***

National Geographic wants people everywhere to realize that exploration is more accessible than we think.  We are all inherently curious - think about how a child looks at the world. And our curiosity leads us to explore. It leads us to growth and self-discovery - not only as human beings, but as collective inhabitants of the planet.  National Geographic wants us to tap into our sense of exploration every day.

Exploring every day means constantly feeding that curiosity: constantly discovering people and places and changing your POV. It’s about seeking out the wonder in everyday life.  And knowing that we can all do it, wherever we happen to be…today.

National Geographic is turning to the Tongal community to develop content that reinforces this idea. We’re looking for ideas that help people understand that exploration isn’t the sole province of the professionals you read about in text books or in magazines with yellow borders. Exploring belongs to all of us - every day we can learn a little more about the world around us. And everytime we do, we’ll broaden our horizons a little more and grow as people.

So what are some uniquely clever and fresh ideas that can tell that story? We want concepts that take us a level deeper.  Content that fosters a more personal connection among National Geographic, its Explorers and its followers.

How can we encourage the brand’s followers to think of exploring as not just a means to an end but as a daily mindset? What series of videos would help feed their curiosity and inspire them to engage with other like-minded explorers?

Think about these questions then give us a memorable Series Idea in 250 characters or less. Tell us which platform your Idea is intended for by choosing from the dropdown menu on the submission page. Check the objectives section for more details.

What is a Social Media Series Idea?

Series Ideas are concepts for ongoing content that extends a brand’s Campaign Idea to various platforms. They could be everything from creating a funny web series about competitive sisters to producing an adorable series about what it’s like to get a puppy. Your Series Ideas should be intended for one of the following social platforms:

• YouTube – Take a look at this link to see how brands have found creative ways to use YouTube in the past.
• Snapchat – See this list of innovative ways brands have used Snapchat in the past.
• Instagram – Check out the Shorty Awards to see what works well on Instagram.

The goal of this project is to develop series concepts for National Geographic’s digital and social channels that sparks people’s curiosity and generates ongoing conversations in the zeitgeist.

--Target Audience: Existing National Geographic viewers, subscribers, and social followers.

--Tone: Inspiring, bold, provocative and positive

This Project will be worth a total of $1,500 and consists of a Series Idea Phase.  Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: SERIES IDEA – Tell us your Series Idea for National Geographic in 250 characters or less. Series Idea winners will receive $250 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member, per Phase.

7. You must be at least thirteen (13) years or older to enter.

8. In the event that fewer than 100 Series Ideas are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

9. Winners must complete the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.