Create a name and tagline for a new website that provides informative and trusted customer reviews about fertility clinics.    

Fertility treatments exert a toll on emotions, finances and time. Yet women and couples know so little about the clinics in their area before entrusting one with this life-altering decision. Once they do decide on a clinic, patients often feel blind to the process and can be caught by surprise.

Fortunately, there is a new company that will provide a solution to this problem and they need your help creating a name and tagline. Their goal is to become the most trusted and reliable resource for women and couples who wish to review or research fertility clinics -- a place where people can get the most useful and insightful information from real people who have been in similar circumstances.

Please check out the Objectives section for all of the important details.

The goal of this project is to create a name and tagline for a new company that aspires to become the premiere resource for women and couples who want to write a review of their fertility clinic or who are researching fertility clinics. Currently, there is no high-quality method for women to review their experience at a clinic. Likewise, when people are researching clinics they often encounter unsubstantiated reviews on sites that lead people to clinics they have paid arrangements with. This new company will capture and feature reviews from verified patients, harness data and algorithms to make smart recommendations and finally none of their content will be influenced by paid arrangements with clinics.  It will truly be the voice of one patient helping another, leveraging the wisdom of the crowds to help women make better choices of doctor and clinic.

***Please note that in order to be eligible for one of the awards you must submit both a name and accompanying tagline.

--Key Marketing Messages:

Insightful/Comprehensive: You will understand how you will be treated by, and know what to expect from, every fertility doctor and nurse in your vicinity.

Trustworthy: You will read only high-quality, verified content with no outside influence. Likewise, we take your review seriously and will keep you completely anonymous.

Community-focused: We are here for you. You are not alone. What you read is from people who care about you and organized by people who want you to feel in control.

Incentive To Review: If you write a review, you are helping other women like you navigate this process, feel less alone and likewise, you will get access to the data for making a contribution, like in any community.

--Target Audience:  Upper income, educated, often career-focused women in their 30’s and 40’s, often living in cities like Boston, NYC, Chicago, LA and SF. Specifically:

• Women who have done, or will do, fertility treatments because they cannot conceive

• Women who will freeze their eggs because they are not currently trying to conceive but are fearful they will not find a partner in time

--Tone:  Trustworthy, smart, respectful, communal,and empathetic.  Nothing that would demean or trivialize the situation that these women and couples are in.

Project Details: This Project will be worth a total of $1,000 and consists of one Name and Tagline phase. Be sure to read the following information carefully as well as the Official Rules. 

PHASE 1: NAME & TAGLINE  – Tell us your Name and Tagline for the previously described company in 140 characters or less.  The winning Name and Tagline creators will receive $250 each. 

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

7. Submissions must be in the English language.

8. Limit 5 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. Winners will be required to provide a signed W-9, Winner Affidavit, and IP Assignment.

11. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.