With the initial Concept Phase of the Tongal Transit Ad Project under our belt, we wanted to give the awesome Tongal community a chance to take the ad through the next stages of production.

We're workshopping the two Concepts outlined below. YOUR task is now to choose one of the Concepts and mockup the ad, using all the copy shared in the Concept, in a full image.

CONCEPT #1: Your Portfolio

COPY: 

Your portfolio isn’t going to build itself…
Let’s build something awesome together…
[bottom tag:]
Whether you’re a thinker, an idea-person, or filmmaker, Tongal has creative
opportunities for you. Tongal.com

General imagery: blocks hoisting themselves up…reading a blueprint for “My Portfolio” at a worksite

-OR-

CONCEPT #2: Madison Ave

COPY:

This train does not stop at Madison Avenue…
…Take the express to YOUR career. Tongal connects you with big brands who need your best creative work.
[bottom tag:]
Thinker, idea-person, or filmmaker, Tongal has opportunities for you. Find out more at Tongal.com

General imagery: train blowing past Madison avenue.

 When submitting your Image, choose one of the two Concepts explained above ("Your Portfolio" OR "Madison Ave") from the drop down menu. These are the only two Concepts we want you to mock up in your Image.

Your image should give us the look and feel of the ad, and contain the listed copy from the Concept you chose.

This project will be worth a total of $1,500 and consist of two phases, a Rewrite Phase, and an Image Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: REWRITE – Submit 140 characters of your own Rewrite copy to explain or give color to the ad Concept. The TWO best submissions from the Rewrite Phase will be selected and (upon submitting their Winner's Affidavit and IP Assignment) will each earn $250.

PHASE 2: IMAGE – Give us your best mockup of the ad (using conceptual visual tools, strong images, etc.) using one of the winning submissions from the Rewrite Phase. The TWO most compelling Images will be selected and (upon submitting their Winner's Affidavit and IP Assignment) will each earn $500. 

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal. Rewwrite copy and Images must NOT contain any content that is in violation of or infringes any intellectual property rights of any third party, including but not limited to copyrights, trademarks and rights of publicity and privacy.

2. BY SUBMITTING A REWRITE OR IMAGE ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. Third party materials may not be used for this project.  

6. Rewrite copy and Images must be in the English language or subtitled.

7. Limit 5 submissions per member, per Phase.

8. You must be at least thirteen (13) years or older to enter.

9. In the event that fewer than 10 Images are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

10.  You cannot submit any content or materials that have been entered in any previous contest, won any previous award or been published or distributed in any media (including without limitation on the Internet).

11.  You understand that your Images are not being submitted to Tongal in confidence or in trust and that no confidential or fiduciary relationship is intended or created between you and Tongal by submission of your Image.  Your Image submission(s) will be treated as non-confidential and non-proprietary.  Tongal finds that many submissions that it receives, including those from professionals, are identical or substantially similar to content already available in the public domain, that contain elements or content developed by Tongal’s community; or, for a host of many other reasons, are not novel or unique.  You acknowledge and agree that Tongal’s use of other material containing elements similar to or identical with those contained in your Images will not obligate Tongal to negotiate with you or entitle you to any compensation and neither Tongal, The Sponsor nor The Agency will be liable to you in any way.

12. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Image creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Image, as well as a copy of a photo ID for all Talent releases. 

13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.