Help this Mystery Sponsor document the personal journeys towards a healthier and fitter life as people try out the Sponsor’s new holistic weight loss program.

This Mystery Sponsor, one of the world’s most recognized and trusted programs for weight loss, has a program that’s about so much more than losing weight. The program has a holistic approach to developing a healthier lifestyle that is designed to help people lose weight while also getting fitter, living healthier, and improving on key wellness indicators. And you guys could be the lucky first few to Beta Test it!

Tongalers, you’ll have the opportunity to document 5 people who are ready to start their journeys to health and wellness, and bring their stories to life! Help position this brand as a holistic and personalized approach that empowers members beyond the scale to live a healthier lifestyle.

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Here’s your chance to document 5 people's journeys as they experience exclusive access to a program with a holistic approach to developing a healthier lifestyle (from one of the world’s most recognized and trusted programs for weight loss)!

***This Mystery Sponsor WILL connect each Pitch winner with 5 program participants. Pitch winners WILL NOT need to source or bring in participants for this project. HOWEVER, please note that ALL program participants will be located in the New York/New Jersey area. If you Pitch for this project, you should be located in the NY/NJ area OR plan to travel to the area several times over the production timeline. No additional budget will be provided for travel expenses.***

***The Pitch Phase has been extended to May 26, 2015.***

The goal of this project is to document 5 real stories of people who are starting their weight loss journeys – over the course of 5 months – then share their progress toward their goals and transformation! Your 2-minute video (and 15-second cut-down) of their journey will showcase success of the program while providing hope and inspiration to others who are thinking about taking the first step toward healthier living.  

All 5 participants whose stories you will be documenting will be provided by this Mystery Sponsor and ALL 5 WILL BE LOCATED IN THE NEW YORK/NEW JERSEY area. The final Video could contain all 5 participants, a couple standouts, or focus on one person in particular. As you capture footage, you'll have the opportunity to work with this Mystery Sponsor to develop the best story possible out of the five initial participants.

Insight: When it comes to losing weight and getting healthier, consumers are no longer inspired by a celebrity’s “Before” and “After” shot. They want to see the real deal: real women they can relate to, real struggles similar to their own and real progress that gives them the hope they need to start their own journey. That’s why this Mystery Sponsor wants to capture the real journey to inspire people to sign up.

Your video should document the individual’s experience in three phases, outlined below:

• Getting Started: Capture their motivation, expectations and hesitations as they begin the program
• In Progress: Check-in with them along the way for surprises and stories
• Success: Individuals tell their full stories and successes, and what that means and/or looks like to them

This project has one kick off call with the brand and one mid-way point check in call to discuss progress.

IMPORTANT NOTES ABOUT THIS PROJECT: The 2-minute video and 15-second cut-down are both due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos. Filmmakers will also be required to provide a selection of stills from the footage for the brand to select up to 6 images to use in earned media (PR), digital, print, and social. In addition, filmmakers may be asked to share all RAW footage on a drive provided by the Sponsor at the close of the project.

--Target Audience: Women ages 35-54 who are interested in losing weight and have tried to lose weight on their own, via free apps or other information (e.g. diet books, fitness magazines, blogs, meal replacements, etc.). They may have also tried a commercial weight loss program in the past, but they are not currently on one.

--Tone: Uplifting, positive, hopeful, optimistic and upbeat. Authentic and relatable.

--Exposure: Intended for use in earned media (PR),  on digital and social channels, and potentially as part of a larger advertising strategy  upon launch of Sponsor’s new program.

--Product: New members who agree to be filmed over the 5 months and stick to the program will receive the brand new program to try for FREE!

--Talent: This Mystery Sponsor will select 5 program participants and share them with the Pitch winners. The final deliverables may contain all 5 participants' stories, a couple of standouts or focus on one. As you capture footage, you'll have the opportunity to work with this Mystery Sponsor to develop the best story possible out of the five initial participants.

--Executional Mandatories:

• Don't show or mention any brand names or copywrited materials.

--Additional information: Specific information about the brand and program will be made available to the Pitch winners.

This Project will be worth a total of $90,000 and consists of TWO Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text Synopsis (REQUIRED): 500 characters or fewer on how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Script (Optional): This should include dialogue from the video you intend to create. 

• Treatment (REQUIRED): A detailed narrative description of what's going to happen in the video.  With this narrative, please also include a list of questions that you will be asking the participants during their journey.  

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of subjects cast, etc. Keep in mind, this Mystery Sponsor isn’t looking for actors; they want real people telling their real stories.

• Pitch Video (Highly Recommended): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The four most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $10,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $10,000, at a minimum, and have a chance to compete for the $20,000 First Place video prize. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 2: VIDEO – The four winners from the Pitch Phase will each create a 2-minute Video (with a 15-second cut-down) based upon their winning Pitch. Winners will have a pre-pro call with Sponsor to align to vision and review any project limitations.  

IMPORTANT NOTES ABOUT THIS PROJECT: The 2-minute video and 15-second cut-down are both due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos. Filmmakers will also be required to provide a selection of stills from the footage for the brand to select up to 6 images to use in earned media (PR), digital and social. In addition, filmmakers may be asked to share all RAW footage on a drive provided by the Sponsor at the close of the project.

The Judges will score the four winning Videos submitted by Pitch winners to determine the standings for the Video Phase.  Remember, the two Pitch winners will receive prizes.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $20,000 and 2nd place $10,000 and 3rd place $10,000 and 4th place $10,000.

--Music:  Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of these can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $1,000 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 2 minutes in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least eighteen (18) years or older to enter.

11. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.