Tell us your concept for how you bring the test-drive experience to online shoppers through informative and entertaining video content.

When people test-drive a vehicle, they are more likely to buy it…  Sounds simple, right?

The reality is with the advent of new-fangled technologies, test-drives, dealership visits, “kicking the tires” are all starting to take a backseat (pun intended) as the auto shopping experience becomes an increasingly digital one.

Fun Fact #1: When someone physically goes to a dealership, the likelihood they are ready to buy is high. So being able to see what you are getting and experiencing it - without having to set foot into a dealership - can contribute substantially to the final purchase decision.

Fun Fact #2: Test drive videos are ranked #1 as most wanted automotive shopping videos on YouTube.

Put 1 and 2 together and you’ve got a pretty good idea of where we’re headed. Our Mystery Sponsor wants you to come up with concepts for the future of test-drive videos going beyond what you see today. We want you to bring the test-drive to online shoppers through informative and entertaining video content the brings to life the important aspects of the vehicle.

Harness your inner Jeremy Clarkson and tell us where we’re going (just don’t punch anyone, please).

Tell us your concept for how you bring the test-drive to online shoppers through informative and entertaining video content that helps bring to life important aspects of the vehicle, ultimately moving potential buyers closer to the actual purchase decision.

--Target Audience: People who are actively evaluating their options for a new vehicle purchase. They are smart, savvy, value-oriented consumers who have researched their purchase well and are in the process of narrowing down their list to a select few. 

--Tone: Confident. Optimistic. Inviting. Inclusive. Energized. Tries new things. Empowering.

This project will be worth a total of $2,500 and consist of one Concept Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: CONCEPT - Submit your Concept for series of videos about modern love throughout the ages using:

• Text (REQUIRED): 500 characters or less summarizing your Concept: Who, What, When, Where, How, Why? 

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING A CONCEPT, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Submissions must be in the English language.

7. Limit 5 submissions per member, per Phase.

8. You must be at least thirteen (13) years or older to enter.

9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.