Create social post Concepts for a Mystery Sponsor cleaning product that comes in a Concentrated Gel or Powder Packets that you dissolve in water.

It’s time to get excited for another Mystery Sponsor project! This one is for a household cleaner intended for a variety of messes, including those challenging bathroom and kitchen surfaces. The Mystery Sponsor has created their product in two new forms: a Concentrated Gel that comes in a bottle and Powder Packets that you open, dump into a bottle and dilute with water. This Mystery Sponsor would like your help developing Concepts for social posts promoting either the Concentrated Gel or Powder Packets. Before you get your creative juices flowing please make sure you read the Objectives section for some critical details.

The goal of this project is to create Concepts for social posts around a household cleaner that comes in either a Concentrated Gel or Powder Packets. In 500 characters or less describe the post’s visual and accompanying copy. Think in terms of a static visual that somehow incorporates either the Concentrated Gel or Powder Packets. Get creative with the visuals and feel free to push the envelope a little to get people’s attention. Same goes for the copy. The sponsor has created Territories for the different forms to help guide your thinking. When submitting please make sure your Concept ladders up to one of the below.  Also, be sure you specify which product form that your Concept is intended for via the provided drop down menu. 

Territory 1 (for Concentrated Gel only): I love my life, my home and my planet!

Cleaning solutions that make me feel good in my home and for my planet! 

• Easy to carry, easy to store, easy to use.
• One Squeeze = the right dosage.
• Efficacious and versatile (use it diluted or neat)

Better for the planet:

• 40% less plastic used for the bottle
• 80% less water in the product
• Bottle 100% recyclable

Territory 2 (for Concentrated Gel only): More efficacious and better for the planet!

• 8X concentrated for more efficacy
• Precise dosage 
• Use it diluted or neat for maximum versatility 

Better for the planet:

• 40% less plastic used for the bottle
• 80% less water in the product
• Bottle 100% recyclable

Territory 3 (for Powder Packets only): No added water in the product, same cleaning, better planet!

Many cleaning products include water in their formula.  Why would you pay for water when all you want is the actual cleaner? Use this concentrated powder in packets at home to refill your bottle of cleaner then just add water and get the same efficacy in a more convenient way.

• Convenient cleaning solution, easy to carry (no extra weight), easy to store

Better for the planet:

• 100% less plastic because there is no bottle!
• 100% less water in the product because there is no water in the formula!
• The packets are made of fully biodegradable material to protect our environment 

--Brand Personality: This Mystery Sponsor brand is warm and welcoming, always optimistic and up for a laugh.

--Target Audience: Women ages 25-45 already using cleaners or new to the category that are open to trying new products that simplify their busy life. They are educated and are aware of current environmental challenges (plastic, water waste), but are not exclusive green/ ecological product buyers.

This Project consists of a Concept Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: Concept – Tell us your Concept for a social post in 500 characters or less. As always, Concepts should be clever and engaging. The three (3) winning Concept creators will receive $250 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member, per Phase.

7. You must be at least eighteen (18) years or older to enter.

8. You will need to submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.

9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.