A premium lingerie brand is premiering a new line of bras that revolutionizes support for women. Anything but bulky, these new bras provide the ultimate lift and care without the awkward hooks and pointy wires of a traditional undergarment.  Women who’ve tried it say the bra is barely noticeable.

No matter her size or shape, the perfect bra awaits. The new line gives women confidence to boldly go about their days, completely trusting they will have the support they need, while feeling fearless and feminine.  

The line needs a name that is current and hip, sophisticated and feminine, but also speaks to the functionality of the garment.   It’s never been more trendy or chic to be a woman, and the products are finally starting to catch up.

Name the new bra line. The ideal name will exude femininity with a hint of function. It should entice women to buy the bra because it conveys the weightless support and stylish concealment they so desire in lingerie.

--Key Messages: This is the bra for today’s woman. It provides function without compromising quality, comfort, and style.

--Consumer Barrier: The lingerie brand wants to overcome any feelings of being a stuffy, outdated product. Their new line is for the woman who lives in the now.

--Target Audience: Women 18-45.

--Exposure: Through all channels, including but not subject to marketing communications, online, labels.

This project will be worth a total of $5,000 and will consist of one phase.

PHASE 1: NAME – Come up with a creative, original, unique name for the new premium bra line. In the “title” section of the submission form, place your name for this bra line and, in the body, feel free to add any color that you think might support your submission.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material.

2. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of the sponsor.

3. Submissions must not portray sponsor in a negative way, the determination of which will solely reside with the sponsor.

4. Submissions must be in the English language.

5. Limit 5 submission(s) per member, per phase.

6. Minimum 100 names, or the contest may repost for fourteen (14) days at the sponsor’s discretion.

7. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.