Tell us your creative Concepts for snacking occasions involving delicious My/Mo Mochi Ice Cream

Sweet mango, decadent double chocolate, ripe strawberry – are your taste buds tingling yet? These are just some of the 8 delectable brightly colored flavors of My/Mo Mochi Ice Cream. Pillowy sweet rice dough filled with just the right amount of creamy premium ice cream, it’s the perfect snack to reach for morning, noon, or night. And if being completely drool worthy wasn’t enough, My/Mo’s eye-popping colors are also ridiculously satisfying – seriously, check ‘em out for yourself.

This is where you come in. My/Mo needs your help in submitting Concepts that describe snacking occasions in which My/Mo Mochi Ice Cream slide seamlessly into. We want you to think outside the box, so your Concept could be an everyday snacking moment, but describe the insight that makes that moment special. Just make sure it is relatable to the everyday person.

Read on to the Objectives for more…

The goal of this project is to Pitch a Concept (250 characters or less) for different occasions you’d find yourself snacking on My/Mo Mochi Ice Cream. 

My/Mo is all about bringing that extra playful fun to your day, as opposed to the boring or “normal” snacks that give you none of that color. Think of approachable, fun, and natural occasions where you'd find yourself looking for that boost of deliciousness to brighten your day.

Keep in mind, the winning Concepts will ultimately be brought to life in a digital video, so please do not submit a Concept that could not be executed visually. The focus should be on how My/Mo Mochi Ice Cream is a playful product that brings colorful fun to any occasion.

--Key Marketing Messages:

• My/Mo Mochi Ice Cream wants you to #playwithit, turning your snacking occasion into a colorful and fun adventure.
  
  

--Target Audience:

• Snackers far and wide who enjoy experimenting with different types of snacks. They are energetic and refuse to conform to snacking norms. 
• Should appeal to both women and men.

--Tone: Fun, colorful, playful, authentic, approachable, original, lighthearted, eclectic.

This Project will be worth a total of $1,000 and consists of a Concept Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: CONCEPT - Tell us your Concept, in 250 characters or less, for different occasions you’d find yourself snacking on My/Mo Mochi Ice Cream.  Four winning Concept creators will be awarded $250 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member.

7. You must be at least thirteen (13) years or old.

8. The Sponsor reserves the right to repost the contest at their discretion.

9. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.