Healthy Essentials® needs your help to create Copy about how Johnson & Johnson® products help make being a mom easier.

Being a parent is like being dropped off in the middle of nowhere without a map. When your child is born, you go from 0 to 60, learning something new every day (or every hour!). But as time goes by, little by little, you go from being a novice to being competent, and then from being competent to being the absolute expert of what every cry, sigh, laugh, and smile mean.

Lucky for parents today, Healthy Essentials®  is there to help you every step of the way. You can think of Healthy Essentials as your trusty co-pilot. Through thick and thin, the resources, coupons, and advice you'll find, as well as the suite of trusted Johnson & Johnson®  consumer products are there to make caring for your kids, family, and yourself a little easier.

Now, Healthy Essentials is turning to YOU, expert parents of the Tongal community, to create Copy that shares how you get a win every day with Johnson & Johnson products. Read the details and Copy Examples provided below, then share your Copy on how you use Johnson & Johnson products to be good to yourself, your family, and be the best parent you can be.

Healthy Essentials needs your help to create Copy that explains how Johnson & Johnson® products help make being a mom easier. Using one of the 4 categories below [Look & Feel My Best, Get Ready for the Outdoors, Help a Child Feel Better, Get Ready for Bed], your Copy should give one succinct statement about using Johnson & Johnson products to be good to youself and/or your family. Remember, Copy is concise, descriptive text that should quickly grab the interest of the reader. Think about how your Copy will stand out in a small design (on an ad or placcard). You've got 140 characters to get your thought across so be snappy!

Please DO NOT call out specific products. You are welcome to talk about product categories like skin care, allergy care, first aid, etc. but NOT about specific products. Think about how a product category could work to address a need, like in the first aid Copy in the Examples below. Your Copy shouldn't focus on the tactical use of products, rather, talk about the overarching benefit. For instance: Don't talk about how you use allergy products to stop itchy eyes, rather talk about how allergy products allow you to experience the great outdoors without worry.

DO NOT mention “off-label” usage (For example, the sponsor is NOT looking for Copy about using first aid adhesives to hold up your shoulder straps, or baby shampoo to wash the dog). Stick to Copy that shows how Johnson & Johnson products (used as directed) help you be a great parent AND be good to yourself, too!

Examples:

• The faster I can get rid of his sniffles and sneezes, the faster he can get back to being the neighborhood superhero.
• When we go exploring the great outdoors, a prepared first aid kit is the difference between telling her to slow down and telling her to go for it!
• A 5 minute massage before bed with lotion can make me feel like I’ve been transported to a day spa and melt the day away.
• Feel good knowing they'll feel better fast.

CATEGORIES

1. Look & Feel My Best

Help consumers bring out their inner beauty and confidence so that they can present their best self on a daily basis – could include morning routine and/or refresh moments throughout the day.

Think about:  

• Cleanliness (hair, body, facial, and oral care products)
• Maintenance (hair, body, facial, oral, eye care, pain relief products)
• Enhancement (hair, body, facial, oral, eye care products)
• Seasonal: New Year, Valentine’s Day, Summer ready (i.e. vacations, reunions, etc.), Winter holiday

2. Get Ready for the Outdoors

Help consumers prepare for exercise or other leisure activities outdoors so that they can maximize their outdoor experience. This could include preparing to ensure immediate comfort and long-term health, so that they can fully enjoy benefits of being active (emotional, physical and social).

Think about:

• In the moment care (First aid, pain relief, allergy relief, and joint/muscle pain relief products)
• Preparation for outdoors (allergy relief, sun care, skin care, eye care products)
• Seasonal: Winter sports, Spring/Allergies, Summer ready (i.e. kids’ sports, vacations, etc.), Fall/Back to school

3. Help a Child Feel Better

Help moms by sharing trusted preparedness solutions and products to make their child feel better as quickly as possible.

Think about:

• In the moment care (First aid, pain relief, allergy relief, digestive aid products)
• Chronic lasting several days (itchy skin, cough/cold relief, pain relief)
• Seasonal: Cold/Flu season, Spring/Allergies, Summer ready (i.e. kids’ sports, vacations, etc.), Fall/Back to school, Winter holiday (family time)

4. Get Ready for Bed

Help women with routines & solutions to unwind, have a good night’s sleep, and enhance positive energy for the following day. This can center around mom time or mom caring for her child.

Think about:

• Uses for mom to use with her children AND/OR for them individually
• Relaxation before bedtime (bath and skin care)
• Cleansing before bedtime (face, body, oral care products)
• Comfort/repair (pain relief, skin care, allergy care)
• Seasonal: New year/Post holiday, Daylight savings, Summer routines, Fall/Back to school routines, Winter holiday

--Target Audience: Millennial Moms age 25-34 with children age 0-12.

--Executional Mandatories:

• Reinforce positive engagement between moms and kids.
• Can be humorous or emotional but needs to be centered in realism/credibility - Don’t identify with unattainable or idyllic families/scenarios.
• Stay away from any mentions of “off-label” usage (For example, do not talk about using first aid adhesives to hold up your shoulder straps).
• Do not focus on single brands or individual products.
• We encourage cultural diversity so references should be relatable and more universal to a broader audience.

--Tone: Friendly, knowledgeable, warm, gets the “ups and downs” of real life – Authenticity is key. Should be relatable.

--Exposure: This Copy is intended for use on HealtyEssentials.com, social channels, and promotional ads such as digital banners, retail displays and consumer promos.

Project Details: This Project will be worth a total of $4,000 and consists of 1 Phase: a Copy Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: COPY – First, select the category from the drop down that your Copy focuses on. Then, submit your Copy in 140 characters or less. Copy is concise, descriptive text that should quickly grab the interest of the reader. You've got 140 characters to get your thought across so be snappy! The winning Copy creators will receive $250 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

7. Submissions must be in the English language.

8. Limit 5 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.