Create concepts for direct response Facebook and Instagram ads (up to 15-seconds long) that will get viewers excited about gifting Mixtiles.

With the holidays coming up, we're looking for concepts that REALLY show just how amazing Mixtiles is as a gift! Your concepts should highlight the benefits of gifting Mixtiles in a :15 second video for Facebook and Instagram.

Why do Mixtiles make the perfect gift?

• Everyone loves great pictures of family, friends, memories, pets, and special moments. And everyone has these photos!
• The person receiving your Mixtiles will know you actually thought about them. You didn’t just buy something generic. It’s unique, original, and thoughtful.
• It’s a gift anyone can use because it’s super simple. It sticks to walls without hammer & nails.
• It’s a gift people actually use. They put it on their wall, and it stays there. Every time they see it, they’ll remember you thought about them and made their home more beautiful. 
• It’s super easy to give! It takes only 5 minutes, and you can do it from your phone from anywhere in the world. You can also add gift notes to make it even more personal and touching.
• Shipping is FAST and takes less than a week to arrive.

What are direct response ads?

• Direct response ads are designed to cause an immediate response and encourage a prospective customer to take advantage of the seller's offer.

EXPOSURE:

• Facebook and Instagram. Please check out our platform best practices page.

TARGET AUDIENCE:

• 25 to 55-year-old women, USA based, $70K+ average household income.

TONE:

• Think romantic comedy (but packed in 15 seconds or less) - emotional, engaging, makes you feel good and has a satisfying ending. It should generally be family-friendly, but it’s ok to be a bit edgy.

EXECUTIONAL MANDATORIES: 

• Your concepts should be for short videos (up to 15-seconds long) and end with a call to action to visit Mixtiles.com.
• Your concepts should include a product demo that includes: choosing pictures from the app, the fact that it’s delivered to your door, unboxing, peeling off the adhesive, mounting on walls and moving it around.
• Your concepts should be for videos that work well without sound.
• Your concepts should be for videos that may include captions on the bottom part of the screen.

Mixtiles is the easiest way to put your photos on your walls. It’s a framed picture that sticks to walls without hammers and nails. It’s easy to order from your phone. It’s simple and affordable. See a short product demo video here.

In order to be considered for this project, you must state your concept for a Mixtiles direct response ad in 250 characters or less. Three concept creators will be awarded $250 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
7. Submissions must be in the English language or subtitled.
    
8. Limit 5 submissions per member, per Phase.
    
9. You must be at least thirteen (13) years or older to enter.
   
   
10. The Sponsor reserves the right to repost the contest.
    
    
11. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.