Share with us your best visual concept for MiO 2.0 powdered products and the "Rip It. Tip It. Tap It. Wait for the Drop." tagline.

MiO creates quality water enhancing products in a convenient package you can take with you wherever you go, but now, there is so much more with the launch of  MiO 2.0 (MiO Vitamins, MiO Protein and MiO Energy) in powdered On-The-Go Sticks.

You helped us out by writing the new tagline for MiO 2.0 in the MiO Powders Ideation Project: "Rip It. Tip It. Tap It. Wait for the Drop." Now, it is time to make those words come to life. We want to know what kind of visual concept you see for this idea, and the plan is to take this wide. We want something that works for in-store promotions, web banners, and even video. 

So what exactly is a visual concept? Broadly, it tells us what MiO 2.0 could look like, and remember, this isn't just a video concept. It needs to be transferable across multiple mediums as well as communicate MiO 2.0's benefits, portability, and format. Also, don’t worry too much about graphic design since MiO already has an establish graphics package. We just need to know what visual story you see for MiO 2.0. Please keep in mind this isn’t meant to be a perfected image, it just needs to have the pieces in place for the sponsor to see its full potential.

You've seen campaigns go from page to screen before, now it is time to stir things up and help MiO 2.0 do the same thing. Check out the details below for more. 

The objective is to create a visual concept that will frame the imagery of a broad campaign. The concept should be based on the "Rip It. Tip It. Tap It. Wait for the Drop." language and should highlight MiO 2.0's benefits, portability, and format. 

--Executional Mandatories: When showing activities in conjunction with MiO, they must be moderate in nature. Examples of moderate activities include: brisk walking, hiking, bicycling less than 10mph, stationary bicycling, water aerobics, tennis (doubles), downhill skiing, weight training (free weights, Nautilus), general gardening, and carpentry.

--Target Audience: MiO’s target is an active millennial male (18-35) who looks for variety in his life and his beverages. He looks for beverages with benefits, but he won’t sacrifice bold flavor to get them. He brings that same bold flavor to life. He likes to explore and enjoys the thrill of discovering something before other people do. That is just one way that he likes to express himself. He knows who he is and won’t compromise himself to be someone he is not just to fit in. 

--Tone: Bold, energetic, fun. Humor is great but please no slapstick/crude jokes.

--Exposure: In-store promotion, print, web, social, and video

--Assets: When submitting, be sure to check out the branding assets we have available for you to use in your sample image. This will help your idea immediately align with MiO 2.0 and show the sponsor your concept is perfect.

This Project will be worth a total of $2,000 with a selection of four winning submissions at $500 each and consists of one Phase: A Concept Phase.  Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: Concept - Tell us your concept in 500 characters or less. The four (4) winning concept creators will receive $500 each. 

• Text (500 Characters or less) - Briefly, explain your vision for MiO 2.0’s visual concept and how you see it being implemented further.
• Sample Image -  Provide a sample or demo of your vision for MiO 2.0. While it isn’t meant to be a perfected image, it should have all the pieces in place for the sponsor to see its full potential.

The Sponsor will determine whether it will select a winning submission.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of the sponsor.

4. Submissions must not portray the sponsor in a negative way, the determination of which will solely reside with sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member.

7. You must be at least thirteen (13) years or old.

8. The sponsor reserves the right to repost the contest at their discretion.

9. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.