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Mastercard In The Moment Activation Ideas
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Ended 3578 Days Ago
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MasterCard is looking for buzzworthy Activation Ideas for priceless, “In The Moment” surprises built around major cultural events and the people who love them.
Everyone loves a surprise. It creates a nice jolt in life, taking us out of our everyday routine. But there are some surprises that rise above the rest – unexpected delights that touch our hearts, broaden our imaginations, and perhaps even give our tear ducts a workout. These experiences are even more amazing when they are built around a cultural moment – taking a great occasion or event to the next level and making it unforgettable.
Mastercard understands the importance of these unexpected moments in life; the experiences that money can’t buy and stay forever in our hearts. And they take great pride in being able to deliver those priceless, unobtainable experiences to their costumers, connecting with people and inspiring our everyday lives.
And although Mastercard has been activating their awesome sponsorship events with amazing surprises for quite some time, they want to push the boundaries even further in creating surprises that become the talk of the town. Surprises that cause peoples ears to perk up and phones to light up. Buzzed about moments where fingers can’t type fast enough to share the latest and greatest from MasterCard.
So here is where we’re turning to you, Tongalers. Working with Tongal, Mastercard wants you to put your thinking caps on to come up with buzzworthy ideas for a surprise for groups of people in the events that they sponsor, built around one of the following three areas of interest: Music, Sports, and Culinary Arts.
To get your creative juices flowing, here are a few of the events and personalities that Mastercard has sponsorships in place for (click links for more information on each -- for some, you’ll see examples of surprises MasterCard has already done):
While we want to hear your awesome Activation Ideas around these specific events and people, we encourage you to take it one step further and go beyond this list. Really try and open up the creative hatch and think of something within these three categories that will cut through the predictable and deliver something special & with great potential to echo through social and off-line worlds.
And as all your brilliant Ideas are coming to you, keep in mind that these Ideas need to capture the attention and generate enthusiastic conversations for everyone involved at the event or venue. These are not individual surprises, but group - Mastercard exclusive - surprises that should engage as many people as possible at the event or venue and get people talking.
Please be sure to read on to the Project Objectives section to find out more!
The goal of this project is to submit your Activation Ideas for original, innovative, and above all else buzzworthy, surprises. These should be surprises that are unexpected and meaningful to their cardholders, built around the aforementioned topics, and entice people to share them.
Please make sure your surprise is designed to capture the attention and generate enthusiastic conversations for everyone involved at the event or venue. These are not individual surprises, but group - Mastercard exclusive - surprises that should engage as many people as possible at the event or venue and get people talking!
NOTE: When submitting your Activation Ideas, you will need to select from the drop down menu which area it pertains to – Music, Culinary Arts or Sports.
To give you a little inspiration of their previous priceless surprises, please check out the examples below. You are welcome to cover this range with your ideas as well:
@ THE GRAMMYS: WEEK LONG CELEBRATION – Mastercard hosted several events, offering inside access to GRAMMY award winning artist and experiences, during the week of the 58th annual GRAMMY awards.
@ THE RUGBY WORLD CUP – Mastercard surprised rugby fans in Mastercard branded taxis with a free journey to their destination. To evoke the passion of the fans, they had to sing their national anthem!
@ NEW YORK WINE AND FOOD FESTIVAL. Over the course of 4 days, Mastercard staff members surprised unsuspecting cardholders with upgraded tickets and celebrity chef meet and greets. They even got their Mastercard Chef Ambassador Marcus Samuelsson to surprise cardholders with tickets to an evening event, Rooftop Chopped, where he was scheduled to be one of the main judges.
Target Audience: MasterCard would like to focus on the “real fans” of these events and people. The more you know about the event or person and the people who love them, the better your activation idea will be!
This project will be worth a total of $2,250 and consists of one Activation Idea Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: ACTIVATION IDEA– Tell us your Activation Idea for the MasterCard “In The Moment” Surprise project in 500 characters or less. The three (3) winning Activation Idea creators will receive $750 each.
• Text (REQUIRED): 500 characters or less summarizing your Activation Idea for an “In The Moment” Surprise – for an individual or group of people.
• Image (Optional): If you wish to include images to illuminate your idea, please do.
• Video (Optional): If you want to go the extra mile and put together a thoughtful / heartfelt video explaining your idea, please do. But remember that your TEXT entry must accompany: no video or image only submissions will be accepted.
1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
2. In the event you utilize any third party materials, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
3. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of the sponsor.
5. Submissions must not portray the sponsor in a negative way, the determination of which will solely reside with the sponsor.
6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
7. Submissions must be in the English language.
8. Limit 5 submissions per member, per phase.
9. You must be at least thirteen (13) years or older to enter.
10. In the event that fewer than 40 Activation Ideas are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
11. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.
12. Winning Activation Idea creators MUST provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.