Behind every healthy kid is a mom who’s doing everything she can to keep them that way. 

It’s more than a full time job, and the moms who do it the best are never quite sure they’re doing enough. So many facts and photos and news clips come at them every day to make them feel like they could be doing so much more to protect their families from germs.

We need to let moms know that they don’t have to do it alone. That place between tirelessly cleaning and resting assured that they are protecting their families is often a big gap, but Lysol is there to fill it. Lysol is their best ally in the fight to keep their families healthy because Lysol goes that extra-step beyond ordinary cleaning to protect against germs. Lysol calls this “healthing.”

Healthing is Lysol’s commitment to doing the very best for families so that moms can trust they are protected. Lysol relieves the insecurities moms face in the never-ending quest to keep their families healthy.

We are looking for ideas that help moms associate Lysol with being healthy, not sick. These ideas focus on all the cool, fun, energized, only-my-family-does-these kinds of things that happen when they’re operating at full steam.

Create an emotional video that speaks to Lysol’s commitment to healthing and associates Lysol with healthy families. Your video should speak to relatable, confident moms who are passionate about their families’ health and prioritize it over their own needs. Moms have a lot on their plate, and Lysol takes worrying about germs off of it. Videos should be emotional, warm, positive, and cheerful. Videos should NOT be clinical, sterile, or cold.

Videos can look like a traditional :30 or :60 commercial or be longer form. The goal is to create a compelling story that people will want to share. Whether you do that in a small amount of time or longer is up to you. Maybe you have a great idea for a webisode that communicates healthing through scripted comedy. Maybe you’re a pro at packing in an emotional punch in :15. However it may look, make it impactful.

--Key Marketing Messages: Lysol goes beyond cleaning to healthing. Lysol keeps families healthy and happy.

--Target Audience: Passionate moms who share tips and products with her friends. She is trustworthy, genuine, and in-touch so her friends look to her for advice on caring for their families.

--Executional Mandatories: Videos should feel like you’re peering in on a real moment. People should always be happy and engaged, because Lysol keeps them healthy. Dramatize the benefit of health. No sick imagery. Products and cleaning should never be directed at children or animals.  If you choose to show products being used, they must be on simple surfaces like tables.

--Fonts: Thirsty Script regular, din 1451 std, helvetica neue lt std 67 medium condensed

--Tone:Emotional, energetic, vibrant, modern, intimate, real, lived-in.? Inspiring, insightful, thought-provoking, provocative, simple, nurturing. Positive.

--Exposure: Digital, potential for broadcast. 

--Product: Lysol products do not have to be prominently featured. This video should focus on moms and families and how Lysol allows them to go beyond cleaning. Cleaning and germs should not be the focus of the video.

This Project will be worth a total of $45,000 and consists of three Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA  – Tell us your Idea for an engaging, emotional story that speaks to Lysol moms in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Videos based on their Idea. (That means if your winning Idea is the basis for the 1^st place Video, you will receive $1,000, the 2^nd place Video $600, and 3^rd place Video $362.50 – see Video Phase Payout details for more information.

PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

Text (REQUIRED): 500 characters or less summarizing how you plan to approach and execute this Video.

Links (REQUIRED): To your previous video work, showreel, etc.

Images (Optional): Additional concept art, storyboards, scripts, casting notes, anything that helps get your point across.

Video (Optional): This is your opportunity to show the sponsor what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.  

The 2 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $2,500 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $7,250, at a minimum, and have a chance to compete for the $20,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 3: VIDEO – The 2 winners from the Pitch Phase will each create a :30-:60 Video based upon their winning Pitch. All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on one of the 3 winning Ideas from the previous Phase or a totally original concept that is not based on any winning material from the Idea Phase.  The Judges will score all Wildcard submissions and the 1 highest scoring Wildcard Video along with the 2 winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase.  Remember, the 2 Pitch winners, along with 1 Wildcard creator, will receive prizes.

 --Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $20,000, 2^nd place $12,000, and 3^rd place $7,250 (less any 5% one-time residual payments paid to the Idea winners, as applicable).

--Music:  Tongal has partnered with three premiere music providers: Audiosocket, Killer Tracks and Music Dealers. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $1587.50 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Should you win, you will also be required to provide a 1080p master file. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. Videos must be in the English language or subtitled.

8. Limit 5 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

11. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

12. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

13. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a QuickTime .mov file in uncompressed, Animation or ProRes HQ codec at 1920x1080 to claim your prize.

14. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.