Create three (3) :06-second Pre-roll Videos that encourage people to ‘find their mo’ and support for Movember in Australia and New Zealand by buying a special pack of Lynx bodyspray or body wash (the mo you buy, the mo we give).

The rise of the Magnum, Handle Bars, Soul Patch and the Zorro.  These types of Mustaches are more-than-welcomed in November, where all your male friends and colleagues show up clean-shaven and baby-faced on the first of November and look like movie villains or grizzly bears by end of the month.  Yes, for 30 days, it’s a chance for dudes to show off their ’staches, Fu Manchus, mutton chops and other furry face-warmers in an effort to raise awareness for prostate and testicular cancer, and men’s health issues.

Movember is an annual event involving the growing of moustaches during the month of November to raise awareness of men’s health issues, such as prostate cancer, testicular cancer and men’s suicide.

Lynx (which is Axe Body Spray in the USA) is partnering with Movember in Australia and New Zealand and would like the Tongal community’s help making it easier to tell people about it.  Your videos should inspire, be humorous and raise awareness that generate interest in Lynx Movember products all within :06 seconds.

Please read the remainder of the Brief for all the important details.

The goal of this project is to create three (3) entertaining and engaging :06-second Pre-Roll Videos that help encourage people to ‘find their mo’ and support Movember by buying a special pack of Lynx bodyspray or body wash.

Movember started as a fundraising movement where guys could be sponsored to grow a mo’ (moustache) in the month of November. The money raised from family, friends and colleagues would then be used to fund game-changing men’s health initiatives. Movember has grown to be a global community of over 5 million “Mo’ Bros” and “Mo’ Sistas” who all raise money to stop men from dying too young.  

Lynx (or Axe in some markets) is a brand that has in the past been associated with traditional ideas of masculinity. If you wear Lynx, you get the girl.

Today, Lynx has evolved.  It is defined by a more contemporary idea of what it means to be a man; the idea that attractiveness comes from what makes you as an individual, unique.  It’s an idea that supports confidence and respect, it’s a concept that’s progressive and inclusive. 

Key Seasonal Consideration: Keep in mind we’re talking about November in Australia and New Zealand so this means summer is about to get underway. Any creative that has a seasonal or outdoor component should reflect this.  Finally, please NO Thanksgiving references, as this holiday is not relevant to the target audience.

Note to Pitch Submitters: The winning Filmmaker will be responsible for the three (3) Pre-Roll Videos. When crafting your Pitches, think of how you would include the below marketing and tone criteria into your narrative. Please take this into consideration when pulling your pitch materials together. (Please see Six Second Videos Best Practice Guidelines.)

If you’re selected as a Pitch Winner, a Tongal producer will email you to help walk you through the Pre-Production and Approvals process.

--Key Marketing Messages: Lynx is all about celebrating the unique things every guy has that make him attractive, we want to celebrate mo’s and how they add a little something.

--Target Audience: Australian and New Zealand Men 14-39 years old.  Australia and New Zealand are on the precipice of Summer in November so allow for wardrobe and pitches to be made for summertime.

--Executional Mandatories:

• It should appeal to Australian sensibilities and any speaking roles should have an Aussie accent
• Must feature the product in the video, and be visible enough so people know what they are looking to buy when they go in store (see attachment for actual products)
• REAL MO’s ONLY (facial hair) no fakes!

--Tone: Brand key / humor being important and guidance.

• Inspiration:
• This work sets out the idea as well as a new tone for the brand
• Simple, visual humor
• One-punch jokes
• Open to concepts that are essentially moving posters

--Exposure: Australia and New Zealand digital & social platforms.

--Tagline:

• Find Your Magic. Find Your Mo’.

--Audience Insight: When chatting to the audience about this, there’s one quote that stood out:

• “When you see a guy with a mo’ during Movember, you just think...yeah… he’s a top bloke. I find myself saying to strangers ‘nice mo’ bro’ ”
• This is where we’d like to focus: Having a mo’ during Movember is adding a bit more magic, to you.

--Deliverables: Three (3) six (6)-second Pre-Roll Videos. Please see Six Second Videos Best Practice Guidelines.

PRE-PRODUCTION NOTE: This project includes a Pre-Production Phase (What is a Pre-Production Phase?). This means you will be required to submit certain items for Approval before moving onto the Video Phase. The Approval items for this project are:

• SCRIPT  – This project requires Script Approval before filmmakers move onto the Video Phase. The brand may provide feedback on your Script and ask you to submit a new version. There may be multiple rounds of feedback until a Script is approved by the brand.
• STORYBOARD - This project requires Storyboard Approval before filmmakers move onto the Video Phase. The brand may provide feedback on your storyboard and ask you to submit a new version of the storyboard.
• HEADSHOT  – This project requires Headshot Approval before filmmakers move onto the Video Phase. You must submit at least two actor options per role. If the brand does not approve either of your options for a role, you may be asked to submit two new actor options.
• WARDROBE - This project requires Wardrobe Approval before filmmakers move onto the Video Phase. You will need to submit descriptions and/or pictures of your cast’s wardrobe. You must submit at least two wardrobe options per role. If the brand does not approve either of your options for a role, you may be asked to submit two new wardrobe options. (Australia and New Zealand are on the precipice of Summer in November so allow for wardrobe and pitches to be made for summertime.)

IMPORTANT: No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.

Project Timelines:

Project Launch:  July 21 pm PT

Pitch Phase: July 21 – July 26

Pitches delivered to Sponsor: July 31

Pitch winners selected by Sponsor: August 8

Kickoff call w Brand/Filmmaker/Tongal: August 9th (LA) 10th (SYD)

Pre-Production Phase: August 10 - 27

Video Phase:  August 28 – September 18

First Cut Videos Delivered to Tongal for Producer Notes: September 18

Filmmakers Revise 1st Cut: September 18 - 20

First Cut Videos Delivered to Sponsor: September 20

Editorial Consolidated Feedback from Sponsor due: September 28 (LA) / September 29 (SYD) 

Filmmakers execute revisions: September 28 - October 5

Revised Videos Delivered to Client: October 6 (LA) / 7 (SYD)

2nd & Final Client Consolidated Feedback: October 10 (LA) / 11 (SYD)

Filmmakers execute Final revisions: October 10-11

Final Videos Delivered to Tongal for approval: October 12 (LA) / 13 (SYD)

Final Revised Videos Delivered to Client:  October 13 (LA) / October 14 (SYD)

Master Project Files Delivered to Client: October 13 (LA) / October 14 (SYD)

This Project will be worth a total of $15,000 and consists of four (4) Phases: a Pitch Phase, a Pre-Production Phase, a Video Phase and a Revisions Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Treatment (REQUIRED): A detailed narrative description of what’s going to happen in the video.
• Headshots/Casting Boards (REQUIRED): Casting notes or concepts, headshots of actors, etc.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Script (Optional): This should include dialogue from the video you intend to create.
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Pitch Video (Optional but recommended): This is your opportunity to show us what you’re capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.

The one most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $9,000 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $6,000, at a minimum, and have a chance to compete for the $6,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 2: PRE-PRODUCTION – The one Pitch Winner from the Pitch Phase will enter the Pre-Production Phase (What is a Pre-Production Phase?). During this phase, filmmakers will need to receive the following Approvals from the brand:

SCRIPT  – This project requires Script Approval before filmmakers move onto the Video Phase. The brand may provide feedback on your Script and ask you to submit a new version. There may be multiple rounds of feedback until a Script is approved by the brand.

STORYBOARD - This project requires Storyboard Approval before filmmakers move onto the Video Phase. The brand may provide feedback on your storyboard and ask you to submit a new version of the storyboard.

HEADSHOT  – This project requires Headshot Approval before filmmakers move onto the Video Phase. You must submit at least two actor options per role. If the brand does not approve either of your options for a role, you may be asked to submit two new actor options.

WARDROBE - This project requires Wardrobe Approval before filmmakers move onto the Video Phase. You will need to submit descriptions and/or pictures of your cast’s wardrobe. You must submit at least two wardrobe options per role. If the brand does not approve either of your options for a role, you may be asked to submit two new wardrobe options.

No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.

PHASE 3: VIDEO – Once the Pre-Production Phase is complete, the Pitch Winner will each create three (3) six (:06-second) Pre-Roll Videos based upon their winning Pitch.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $6,000.

--Music: For this project, Tongal has partnered with two premiere music providers for this project: Jingle Punks and Killer Tracks  which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using this music provider, click on the provider’s name above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand.

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential the sum total of (5% of each Video amount,  up to $500 per place) in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

PHASE 4: REVISIONS – Once the Video Phase has closed, the winning submitters will enter the Revisions Phase (What is a Revisions Phase?). During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback. Once the Videos are finalized, the Sponsor will rank the Videos and winners will be announced.

1. The Video MUST not exceed six-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 20 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video(s) without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.