Luden’s Throat Drops needs YOU to create a video that introduces TWO new flavors and lets 18-25 year old women know that Luden’s is surprisingly soothing and simply delicious.    

This fall, there will be no time for sitting around. Between bachelorette parties, birthday blowouts, concerts, Barry's Bootcamp marathon weeks, and what's heating up to be the most competitive brunch-off you and your friends have ever hosted, you're going to have to be on your A-game. The coming months are going to be jam packed with non-stop fun so that the fall season rivals what just turned out to be the best summer ever.

Whether you’re getting ready to dominate in a class presentation, nail your first job interview, or just listening to Beyoncé in your car at a stop light with all the windows rolled up, what do you do when a little throat irritation threatens to rain on your parade? You grab a Luden's Throat Drop.

Luden’s Throat Drops are an everyday throat drop formulated to calm minor, irritated throats. Unlike cough drops, Luden's is not made to suppress coughs and with the launch of TWO NEW FLAVORS – Watermelon and Blue Raspberry – they certainly do not suppress taste.

Just like you always turn to Luden's for sweet (and delicious!) relief, Luden's is now turning to you for the most creative Ideas to spread the gospel about these simply delicious throat drops and announce the new Watermelon and Blue Rasberry flavors for your throat-soothing pleasure.

The goal of this project is to create a 30-second video that introduces BOTH new flavors and lets 18-25 year old women know that Luden’s is the anywhere, anytime throat drop that is surprisingly soothing and simply delicious.

--Key Marketing Messages:

• Luden’s is the anywhere, anytime throat drop that is surprisingly soothing and simply delicious.
• Luden’s now offers two new flavors: Watermelon and Blue Raspberry.
• Though the two NEW flavors are exclusively at Target, do not call this out in your narrative. When more retailers carry the new product, your Video should still make sense. You ARE invited to create a bumper that calls out "Available at Target."

--Target Audience:

• Women 18-25 years old
• Interests are rooted in music, fashion, pop culture
• Very digitally and mobile savvy, sharing life on social media

--Executional Mandatories:

• You MUST utilize the new Luden’s packaging. Use of the logo is not mandatory.
• Product needs to be integrated into the story line in a totally unique way. Product should feel like a natural part of the story, and Luden’s should feel unlike any other throat drop brand.
• If you elect to make a bumper that calls out “Available at Target,” please follow relevant Target retailer tag lines as outlined in the Guide in Assets
• Regulatory requirements: it’s important to follow the drug facts (for sore throat, minor throat irritations indications – think post-concert screaming, “frog in your throat”, dry coughing, like previous videos) and not make it seem like this is indicated for cold or allergy.

--Tone: Fun, energetic, contemporary.

--Exposure: Intended for use on Ludens.com, across Luden’s social channels and on YouTube.

--Product: Samples will be made available for Pitch winner.

This Project will be worth a total of $15,000 and consists of 3 Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA  – Tell us your Idea for the Simply Delicious Luden’s Video in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Video based on their Idea. (That means if your winning Idea is the basis for the 1st place Video, you will receive $500 – see Video Phase Payout details for more information.)

PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Script (Optional): This should include dialogue from the video you intend to create. 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The 1 most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $4,250 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED the winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $10,000 (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 3: VIDEO – The 1 winner from the Pitch Phase will create a 30-second Video based upon their winning Pitch.

--Video Phase Payout: Winners of the Video Phase will earn the following prize: 1st place $10,000 (less any 5% one-time residual payments paid to the Idea winners, as applicable).

--Music:  Tongal has partnered with three premiere music providers: Audiosocket, Killer Tracks, and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the four providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 30 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 30 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.