Remember this Positioning Project from a few weeks back? Great work, but now it’s time to take the campaign a step further and create printable ads based on the Positioning Statements. So graphic designers and visual artists, Lubriderm is looking for visual designs that will present its “good for the whole family” proposition to moms while they are shopping in the lotion aisle.

From the original project, we arrived at two Positioning Statements:

1. UNIVERSAL

What if there was a cereal that every member of the family loved to eat? What about a toothpaste or even a vegetable at dinner? It's almost laughable to think something you buy at a grocery store could be that universal but that's what Lubriderm is. Lubriderm is that rare product that any member of the family can use anytime. So, while there will probably never be a cereal or vegetable for everyone, there will always be Lubriderm.

2. SIMPLE AND TIMELESS

There’s something wonderful, simple, real, and timeless about our family being together. When we first face the day, it’s together as a family, when we recover from yet another crazy day, we do it as a family.

Lubriderm doesn't aim to be a status symbol or more than what it is, Lubriderm just helps us prepare and recover from the day because it is the best everyday lotion for the whole family.

Now, we’d like to hear your design pitches for printed retail ads and display units based on these Statements. Remember that they need to translate into a static design on a small space. Each submission must contain two display ads as per the description in the assets tab.    

The goal of this project is to create advertisements that can be printed to use in stores that communicate the Positioning Statements to let moms know that Lubriderm is good for the whole family. Each submission will contain a shopper ad as well as a display visual that mimic those in the Assets tab.

--Target Audience: Moms 25-40 who are trying to navigate their lives while taking care of their families.

--Executional Mandatories:

• Don’t focus on claims.
• Don’t compare to other products.
• Don’t call out use for babies.

--Tone: Positive, family-friendly, direct, relatable, approachable, moms as everyday heroes.

--Exposure: Retail

This Project will be worth a total of $8,000 and consists of 2 Phases: a Pitch Phase and a Artwork Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your design Pitch convincing the Sponsor why you should be selected to execute advertisements based on one of the Positioning Statements from the above brief using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this visual design.

• Links (REQUIRED): To your previous work or portfolio. Please specify your role.

• Treatment (Optional): A rough sketch, a design mockup, a layout of the work to follow.

The 3 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $500 to help create the Video.  Additionally, upon submitting an ad that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Artwork Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Artwork submission, you will win an additional $500, at a minimum, and have a chance to compete for the $3,000 First Place Artwork prize.

PHASE 2: ARTWORK – The 3 winners from the Pitch Phase will each create two ads as per the specs on the assets tab based upon their winning Pitch.

All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on the Positioning Statements.  The Judges will score all Wildcard submissions and the 1 highest scoring Wildcard Artwork along with the 2 winning Artworks submitted by Pitch winners will be scored to determine the standings for the Artwork Phase.  Remember, the 2 Pitch winners, along with 1 Wildcard creator, will receive prizes.

--Artwork Phase Payout: Winners of the Artwork Phase will earn the following prizes: 1st place $3,000, 2nd place $2,000, 3rd place $2,000.

--Referral: Any Tongal member who refers one of the winning Artwork creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $350 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Artwork must conform to the specs outlined in the assets tab.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Artwork must be in the English language.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 20 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Artwork based on their prior work and experience as an artist.

13. The Sponsor will be entitled to reasonable revisions on the finished Artwork without providing additional compensation. Remember it's easier to re-edit than re-create so try to keep as much material as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning creators MUST also provide Releases for all assets appearing in their winning submissions. 

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.