Create a memorable Tagline that reassures moms, both new and seasoned, that Little Remedies understands babies and is there to help them navigate their little one’s health and wellness issues.

It’s a fact of life: babies get sick and knowing what to do to help them feel better is not always easy. Whether this is her first child or she’s had children before — Mom does instinctively know there is no one size fits all solution and that each baby and situation is unique. Luckily, Little Remedies offers a whole arsenal of gentle but reliable solutions – from saline spray to gas relief - to get your sensitive little one back to her cutest, happiest self.

Here’s where you come in, Tongalers. Little Remedies needs your help coming up with some memorable Taglines that build off of the following Core Insight:

“Whether I’m a new mom or not, when my little baby isn’t feeling well, I feel like a first time mom, every time.”

Give us a Tagline in 50 characters or less that speaks to this Insight and lets worried moms (both new and experienced) know that Little Remedies gets what they’re going through and is there for them. Then tell us how you arrived at your Tagline and explain why it’s the perfect fit for Little Remedies in 500 characters or less. Finally, tell us what message you want consumers to take away about babies and Little Remedies from your Tagline. Check the Objectives section for more details.

The goal of this project is to create a memorable Tagline that reassures moms, both new and seasoned, that Little Remedies understands babies and is there to help them navigate their little one’s health and wellness issues.

When you’re crafting your tagline, think about the message you want your Tagline to convey to consumers about newborns and Little Remedies. Give us your message in 250 characters or less and make sure it’s consistent with your Tagline.

--Target Audience: Moms ages 25-35 with kids age 0-3 years. Household Income of $100K+.

--Tone: Cute, supportive, friendly, and compassionate.

This Project will be worth a total of $1,500 and consists of a Tagline Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: TAGLINE – Tell us your Tagline for Little Remedies in 50 characters or less. Then give us an Explanation that tells how you arrived at your Tagline and describes why it’s the perfect fit in 500 characters or less. Finally, tell us the message your Tagline is conveying in 250 characters or less. The THREE most compelling Taglines will be selected as winners and receive $500 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member, per Phase.

7. You must be at least thirteen (13) years or older to enter.

8. In the event that fewer than 100 Taglines are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

9. Winners must complete the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.