Create engaging Videos to tell moms everywhere that Little Remedies® has soothing and gentle products to help babies feel better when they have tummy problems.

Bringing a new baby home from the hospital is pure bliss. Introducing her to her new home, watching her eyes light up as she meets new people, softly rocking her to sleep —umm, wait. Why isn’t she falling asleep? How, oh how, is this tiny baby making That. Much. Noise? Is she hot? Is she cold? Just cranky? Is she hungry? She just ate!

It doesn’t take long for new parents to learn that the training wheels are off! When your new little one feels tummy discomfort, they have one way of showing it: by crying. Loud. And not just after nap time, or after eating. Any hour of the day is fair game for a screaming baby whether you were just entering a REM cycle or not.

Lucky for new parents, Little Remedies® has been there. They understand what it feels like after you’ve had to leave the grocery store without buying anything, or ditch a restaurant before the food comes, or be “that person” on a plane with a wailing baby. They have an arsenal of products to help soothe your baby’s tummy so you can get back to the giggles and quieter moments of life with your new one, and survive the first 6 months with your incredibly vocal bundle of joy.

===SPLIT===

When babies have tummy discomfort, they definitely let you know - with a lot of noise. Tell new moms everywhere that Little Remedies has soothing and gentle products to help babies feel better when they have tummy problems.

• These Videos should focus on Little Remedies’ digestive products, and how they help parents survive the first 6 months with a new baby.
• Think about how to get Little Remedies in the Video from the get go – so anyone watching sees the branding before the skip button appears.
• While it’s not required, you can think about how you could use the heart in the Little Remedies logo as a creative symbol throughout the entire Video.
• You can focus of the entire Little Remedies range of digestive products, or you can address one concern more specifically.

The goal of this project is to create engaging 30-second Videos with 15-second cut-downs to tell moms everywhere that Little Remedies has soothing and gentle products to help babies feel better when they have tummy problems. Little Remedies digestive offering (including gas, gripe water, and colic relief products) helps new parents survive the first 6 months with a new baby. Keep in mind that these Videos might end up being supported with a digital ad buy. Think about how to get Little Remedies in the Video from the get go – so anyone watching sees the branding before the skip button appears. While it’s not required, you can think about how your Ideas, Pitches AND Videos could use the heart in the Little Remedies logo as a creative symbol throughout the entire Video.

NOTE: The 30-second video and the 15-second cut-down are BOTH due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos. PLEASE NOTE – your Video should play in both a 30-second and a 15-second cut, so keep that in mind when thinking about the narrative.

These Videos should focus on Little Remedies’ digestive products, and how they help parents survive the first 6 months with a new baby. Your Ideas, Pitches, AND Videos can be broad and focus of the entire Little Remedies range of digestive products, or you can address one concern more specifically. See the product offering below for the many ways Little Remedies helps sooth your baby’s discomfort so you can get back to grocery shopping, spending time with family, simply enjoying a happy baby, or very importantly, sleeping!

--Claims by product:

All digestive products: Little Remedies brand offers gentle and soothing products made specifically for little ones’ tummys. No artificial flavors, no dyes, no parabens.

Gripe Water (dietary supplement): Highly effective herbal supplement that eases stomach discomfort often associated with colic, gas and hiccups.

• Safe, Gentle relief of stomach discomfort and gas from Colic and Hiccups*
• Fast Acting
• No artificial flavors, no dyes, no parabens

Gas Drops (drug product):

• Safe, Gentle Relief from stomach discomfort
• Starts to works in minutes
• No artificial flavors, no dyes, no alcohol

Advanced Colic Relief (dietary supplement):

• Safe, Gentle relief of stomach discomfort
• Chamomile herbal blend shown to reduce crying by 60%*
• No unnecessary additives
• No artificial flavors, no dyes, no alcohol

--Little Remedies is:

• Authentic and transparent
• Socially Conscious
• Positive
• Progressive
• Friendly and Compassionate

--Key Marketing Messages:

• You Video should use the tagline: “Everything they need, nothing they don’t®.”
• Your Video should express that Little Remedies has gentle and soothing products for babies’ tummy problems to help them feel better. No artificial flavors, no dyes, no parabens.

--Target Audience: Moms ages 25-45 with kids age 0-3 years (though any on-screen babies should be younger than 12 months). She believes that less is more when it comes to taking care of her child, whether it be organic foods (without pesticides) or more natural over-the-counter remedies. She actively seeks out modern solutions to ensure her kids are happy and healthy. She is looking more natural remedies for her kids, but effective products are the most important thing.

--Executional Mandatories:

• Casting Note: The baby or babies in your Video should be under 12 months old.
• Your Video should feature the Brand logo and package shots for all three gas/gripe water/colic relief in a hero pack shot or an end card.Should we focus on one per video? Is it too confusing to show all three?
• Your Video should feature the brand tagline “Everything they need, nothing they don’t®.”
• Your Video should contain the following call-to-action: “Go to Little Remedies.com and download a coupon today to try our product.” You may also be asked to provide a version of your Video with no call-to-action.
• Your Video must communicate the following information (though you don’t need to use this exact phrasing: Little Remedies brand offers gentle and soothing products made specifically for little ones’ tummies. No artificial flavors, no dyes, no parabens.
• DO NOT display the product being used or ingested by a baby, but you are required to show the packaging.
• You may utilize heart in Little Remedies logo as a creative symbol in your video, but it’s not required.
• Do not mention and/or show visual of “sick” babies or babies who are “not feeling well.” You CAN show babies crying from discomfort, but read the guidelines below on the specific claims for each digestive offering.
• Do not refer to the Little Remedies brand or any Little Remedies product as “natural.”
• The brand generally refers to babies as “little ones” but if the word “babies” makes more sense in the context of discussing the products, “babies” is fine.
• When Gripe Water and Advanced Colic Relief are displayed on screen, you must include a DSHEA statement for dietary supplements: “These statements have not been evaluated by the food and drug administration. These products are not intended to diagnose, treat, cure or prevent any disease.” AND “Use as directed.”
• For Advanced Colic relief if we show the packaging we need to include a DSHEA statement as noted above, as well as claim associated with reduction in crying: “Herbal blend has been show to reduce crying in as little as one week.”

--Tone: Authentic, positive, friendly, and compassionate. Little Remedies “gets it” and creates products to help parents survive the first 6 months with a new baby. Most importantly, Little Remedies is open to humor in these Videos, but also make sure the love and emotion of being a new parent plays a big part.

--Exposure: Intended for use on the Little Remedies website, social channels, and (if you hit it out of the park) potentially in an ad buy.

--Product: Product samples will be provided to Pitch winners and will also be available for Wildcard creators on a first come, first served basis. You SHOULD NOT display the product being used, but you are required to show the packaging.

This Project will be worth a total of $45,000 and consists of 3 Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA  – Tell us your Idea for Little Remedies Tummy Solutions Videos in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Videos based on their Idea. (That means if your winning Idea is the basis for the 1^st place Video, you will receive $825, the 2^nd place Video $450, the 3^rd place Video $375, the 4^th place Video $250 – see Video Phase Payout details for more information.)

PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Script (Optional): This should include dialogue from the video you intend to create. 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The 3 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $2,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $5,000, at a minimum, and have a chance to compete for the $16,500 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 3: VIDEO – The 3 winners from the Pitch Phase will each create a 30-second Video based upon their winning Pitch as well as a 15-second cut-down.

NOTE: The 30-second video and the 15-second cut-down are BOTH due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on one of the winning Ideas from the previous Phase or a totally original concept that is not based on any winning material from the Idea Phase.  The Judges will score all Wildcard submissions and the 1 highest scoring Wildcard Video along with the 3 winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase.  Remember, the 3 Pitch winners, along with 1 Wildcard creator, will receive prizes.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $16,500 and 2nd place $9,000 and 3^rd place $7,500 and 4^th place $5,000 (less any 5% one-time residual payments paid to the Idea winners, as applicable).

--Music:  Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $1,575 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 30 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.